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159 results on '"Marinova, Svetla T."'

24. Reconfiguration of Business Models and Ecosystems

Author

Marinova, Svetla T. and Marinov, Marin A.

Subjects
Business Models, Ecosystems, Resilience, Decoupling, Economic Volatility, Business Model Innovation, Value Creation, Value Capture, Entrepreneurship, Open Banking, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business
Abstract

Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of business models and ecosystems are jolts, known as global crisis, universal pandemics, etc. The undesirable outcomes of critical events can reveal unique circumstances for business model and ecosystem resilience. Business model and ecosystem resilience represents a mandatory prerequisite for firms challenging their functioning and even very existence. Research has been conducted thus far, nevertheless this theme requires significantly more consideration. The key objective of this book is to bring further insights in the field delivering a thorough examination of the ways in which business models and ecosystems can develop resilience under extraordinary conditions. In the book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm’s survivability.

Published
2023
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36. Foreign direct investment in the emerging markets of central and eastern Europe:Motives and marketing strategies

Author

Marinov, Marin A. and Marinova, Svetla T.

Abstract

As economic transformation swept the world in the last two decades, interest in providing theoretical explanations to economic emergence grew simultaneously. While scholars focused mostly on national development strategies such as import substitution and export promotion, little effort has so far been made to better understand firm behavior, particularly motives and strategies at the micro level. This chapter focuses on understanding the motives and marketing strategies of foreign firms operating in the emerging markets of Central and Eastern Europe. On the basis of data gathered from fieldwork in Bulgaria, Hungary, Poland, and Slovenia as part of a major two-year project, the chapter offers insights into why firms might invest in these economies, how they might interact with host governments, what strategic priorities they might follow, how they might approach markets and why, and what competitive battles they might engage in to succeed in these markets. The chapter concludes with suggestions for future research.

Published
2000

40. Internationalizationof Japanese Multinational Corporationsin Central and Eastern Europe.

Author

Marinov, Marin A., Marinova, Svetla T., and Morita, Ken

Subjects
GLOBALIZATION, INTERNATIONAL business enterprises, JAPANESE corporations, INTERNATIONAL trade, MARKET entry, MARKET share, INDUSTRIAL management, BUSINESS research
Abstract

The paper focuses on the internationalization activities of Japanese MNCs in Central and Eastern Europe (CEE) analyzing data on national level considering Japan's modes of market entry in the CEE region and some of the countries in it. Major trends and the development of Japanese internationalization in CEE are presented. Individual mini case studies contribute to the analysis using the experience of several major Japanese MNCs that have invested in the region. The goal of the paper is to uncover the specifics of the internationalization process of Japanese corporations in the CEE region. Main characteristics of the penetration of Japanese MNCs in CEE are unveiled and discussed in the concluding part of the paper. The management implications and conclusions from the study are discussed further in the final part of the paper. [ABSTRACT FROM PUBLISHER]

Published
2003
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