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The aim of the study is to present an analysis of the lexical and grammatical means of expression of dominant assessment in the speech behavior of the Russian-speaking and English-speaking virtual language personality in blogs, depending on belonging to a particular gender. The research material is a card index of more than 200 posts of beauty bloggers on the social network in 2021. There were used 15 accounts of the Russian-speaking and 15 accounts of the English-speaking addressers. All blogger’s virtual language personalities position themselves on the Internet as men, transgender people (mtf – male-to-female) and women. In total more than 3,800 small syntactic groups have been analyzed. The following research methods were used in the work: the lexico-semantic, lexico-grammatical, and stylistic analyses, method of objective pragmalinguistic analysis combining modified content analysis and the comparison method. When studying the differences in the media speeches among the English- and Russian-speaking virtual communicative personalities, several lexical differences in the speeches of the women, men and transgender people were identified. Thus, among the Russian-speaking bloggers the highest percentage of negative attitudes and in general the brightest emotional coloring of lexis and grammar constructions was observed in the men’s media speech despite the widespread stereotype about the greater emotional intensity of women’s media speech. The women in their media speech tend to prevail in the formation of positive assessment. For the transgender people in blogs, all three indicators of the formation of assessment using lexical and grammatical means occupy a middle position between the media speech of the women and the men, which indicates the presence of female and male traits in the media speech of the transgender people. For the English-speaking virtual communicative personalities in the media speeches of the women and the men, all three indicators are approximately equal, while for the transgender people the index of the formation of a negative attitude using lexical and grammatical means is twice exceeded, and the indicator of the formation of a positive attitude through vocabulary is twice reduced. In general, the media speech of the English-speaking transgender people in blogs is characterized by a more open and more emotionally colored lexical and grammatical constructions in media speech. The transgender bloggers share all the events from their lives, regardless of whether they are positive or negative, which indicates maximum self-presentation and maximum attention of Internet users to their language personality and lifestyle among Internet users. It seems promising to consider the linguopragmatic aspect of gender self-presentation of virtual language personalities in blogs, to identify the main tactics of their self-presentation in media space.

The article is devoted to reflexives in the lexico-grammatical system of the language and artistic discourse in the linguocultural contrastive aspect. The problem of establishing the lexico-grammatical nature of reflexives remains relevant in modern linguistics, since the language system in different linguistic cultures lives according to its linguistic laws. The novelty of the study lies in determining the fact that the level status of reflexives is various in different languages. It has been established that the lexical and grammatical categories of reflexive pronouns are contradictory and unstable, presented not only in different languages, but also in grammatical studies of different authors within the same language. In some studies, the reflexive forms a category consisting of one unit, in others – several units and in some studies, they are considered as personal pronouns. In some languages, the reflexive of verbs is described along with active and passive forms as a grammeme of the grammatical category of voice, in others they have a double-level status. As a result of structural, lexico-grammatical analysis, comparative analysis, interpretative analysis of the actual material (artistic discourse), subject-predicate-object relations in verbs defined as reflexive were revealed. The perspective is the consideration of the discursive nature of reflexives in various types of discourse in different linguistic cultures.

School climate is an underestimated factor for sustainable development and resilience in the educational context. There is a need to develop and implement specific prevention and intervention programs that help maintain a positive school climate in cultural diversity to ensure psychological well-being, successful adjustment, academic achievement, integration of students from diverse cultural backgrounds, and prevention of extremism among youth. The current study tested the Classroom Cultural Diversity Climate Scale (CCDCS) in the context of cultural diversity in Russian schools. Participants included students with and without an immigrant background. Russian students had difficulty answering questions about racism and discrimination because these topics are not covered in the secondary school curriculum. The research results showed that the questionnaire questions effectively provided an impetus to test further the validity and reliability of the CCDCS for Russian participants. The adapted questionnaire will make it possible to examine the descriptive norms of school policies related to diversity. In addition, the questionnaire can be used to identify factors that influence the learning efficiency and adjustment of students from diverse cultural backgrounds, including immigrant students.

The general purpose of this research is to determine the readiness of the mechanical engineering programme candidates for distance education. The quantitative research method was used in the study. The research was carried out in the spring term of 2020–2021. The working group consists of mechanical engineering students studying at universities in the Turkish Republic of Northern Cyprus and the Russian Federation. 460 volunteer university students participated in the study. In order to improve their readiness in the research, a 4-week online training was given to the mechanical engineer programme candidates. The ‘readiness for distance education’ measurement tool, which was developed by the researchers and was prepared by calculating the reliability coefficient, was applied to the university students. The measurement tool was simplified by consulting experts in the field. Data were collected by an online questionnaire and a hand-held questionnaire. The collected data were analysed using the SPSS programme. Frequency, percentage, mean, standard deviation, minimum and maximum values were used to analyse the data obtained from the measurement tool. According to the results of the research, it was concluded that the university students’ readiness for distance education showed positive results and they did not have any problems while using the distance education system in their classes.

The purpose of the article is to analyze the essence of the process of social education in the process of transforming the ideas of elegiac. Methodology: the article presents analysis of social education at the university. An electronic survey among students made it possible to identify significant elements for social interaction and the student's realization as a qualified specialist in cyberspace. Results: the article reveals the socializing potential of constructive use of electronic, remote, information and communication technologies. Organization of social education process in the context of e-learning contributes to training of specialists who are ready to implement effective interaction in order to achieve personal and professional results.

Purpose of the article: analysis of the experience of implementing electronic gaming technologies in professional education. Methodology: an increase in the use of innovative electronic tools (in percentage) over a five-year period was revealed, a survey was conducted, which made it possible to establish the influence of electronic gaming technologies on the formation of digital and professional competencies of students of higher educational institutions. Results: electronic gaming technologies and digital tools used in the process of vocational training expand the opportunities for training competitive specialists.

Purpose of the article: analysis of the experience of implementing end-to-end technologies in vocational education. Methodology: the article presents a study aimed at identifying the role of end-to-end technologies in the professional training of students. For this, a survey was conducted among students on the use of end-to-end technologies in the educational process in three age categories (junior, middle, senior). Students had to assess the importance of end-to-end technologies for the implementation of the educational process on a scale from 1 to 4. Results: Students note the significant role of end-to-end technologies in professional activities. This is a promising direction for the development of vocational education.

Multicultural mentality, formed in the Republic of North Ossetia-Alania, reflects the vectors of the state language policy of the Russian Federation, carried out in conditions of ethno cultural diversity. Philosophical understanding of bilingualism allows you to show the axiological and value-oriented functions of the native and second languages in the territory of compact residence of various ethnic groups. The study is carried out in an interdisciplinary manner, based on the achievements of the philosophy of language, political linguistics, and theoretical developments in the fields of cognitive and sociolinguistics, linguoculturology, bi- and polylingualism. A multifaceted Ossetian and Russian-language material, including data from parliamentary and government sites of North and South Ossetia, the results of a blitz survey of the population and the texts of genres of official congratulations, information messages and slogans, is at the heart of the search. The article is aimed at demonstrating the established conceptual field of ethnic community within the multicultural communicative space in the republics of ethnic Ossetians – North and South Ossetia, developed because of the application of a common humanitarian strategy for the preservation and development of all languages and cultures.

This article analyses linguistic, cultural, and cognitive aspects of the image “businesswoman” in the French language. The target of this article is to study the features of the concept “business woman” in French media discourse and the representation of this concept in French linguistic culture. The linguistic units that verbalize the concept “businesswoman” in French media discourse are described. The representative and axiological characteristics of the concept of businesswoman in the French language are defined. The article presents a multi-faceted analysis of the concept “businesswoman”. The main modes of verbal exteriorization of the concept “businesswoman” with the help of the French language means are studied. The most important cognitive stereotypes are identified. These cognitive stereotypes serve as the reproduction base for the analyzed concept in the French language. It has been proved that the structures of the verbal exteriorization of the concept reflect the main model of a businesswoman in French cultural linguistics.

The article is devoted to identity construction and self-identification of the protagonist in the film media discourse. Many aspects of our life are influenced by modern media, among which feature films play a significant role. The convergence of visual and auditory channels of perception determines the multi-modal nature of the film media discourse, which in turn contributes to the successful dissemination of the ideas embodied on the screen. The main purpose of the paper is to identify special tactics that are used in film media discourse to demonstrate the stages of the protagonist’s self-identification and identity construction. The research is conducted on the basis of films “Chronicle of amorous accidents” and “Courier”. The multi-modal linguo-semiotic approach is interpreted in the work as a set of linguo-semiotic techniques used in order to study the integrative influence on the viewer’s perception process. It implies the consolidation of functions of human first and second signal systems to construct specific meaning and thus to intervene into the viewers’ cognitive activity. The linguo-semiotic analysis of the data obtained in the study has resulted in the development of an innovative and effective model that demonstrates the existence of a coherent merger of the five tactics and three modes in linguo-cultures. The perspective is a contrasting linguo-semiotic study of the communicative behavior of the protagonists in the modern film media discourse with an emphasis on intercultural differences.

This article analyzes the use of color in the poetic works of Vladimir Mayakovsky as a symbolic actualization of the most important aspects of both the reality surrounding the poet and the world of his inner experienceshe authors note that the poet's choice of a particular color palette in his literary works is often determined by a number of objective and subjective factors: personal sensual love experiences, including complicated and fairly long relationships within the love triangle "Lilya Brik - Osip Brik - Vladimir Mayakovsky"; events of the early twentieth century, rapidly replacing each other, in which not only Russia, but the whole world were immersed (World War I, revolution, civil war in Russia, new economic policy, etc.). And, although the poet constantly mentions in his works about the rich color palette of the surrounding world, including thousands of colors, the authors of the article substantiate the position that in reality Vladimir Mayakovsky uses a rather limited number of colors and shades (the most popular with him are gold, red, black and white).

El propósito del artículo fue estudiar la experiencia de formar la capacidad de autoorganización y autoeducación en actividades educativas, determinando enfoques para la selección de tecnologías apropiadas, destacando las características de la organización del proceso de formación de la capacidad para uno mismo. -organización y autoeducación. Metodología. La elección de los grupos de investigación específicos se hizo a favor de los estudiantes de las instituciones de educación superior de 1 a 4 años de estudio. Los datos se recopilaron durante tres años desde 2018 hasta 2020. Resultados. La investigación presentada en el artículo revela la valoración de los estudiantes sobre su propia autoorganización y autoeducación.

El presente artículo tuvo como objetivo el análisis de la experiencia de formación de la competencia mediática de los estudiantes en el contexto de la educación digital. La metodología involucró a estudiantes de educación superior buscando determinar la confiabilidad de los resultados de la dinámica de formación de la competencia mediática en los grupos de control y experimentales se llevó a cabo probando la hipótesis estadística de comparar la media mediante la prueba t de Student. Lo cual permite revelar las posibilidades de las tecnologías de la información en la preparación de los estudiantes modernos, para determinar el desarrollo de la competencia mediática en dinámica.

This article is devoted to a conceptual analysis of the impact of global constitutionalism as the dominant interpretation of the definition of social reality on the formation and development of social concepts in the Russian Federation. The object of research is the phenomenon of globalization on the socio-political, state-legal and financial-economic development of national societies and states highlighted in the social concept of global constitutionalism. The diversity of social concepts in Russia, although generally consistent with the Western interpretations of social reality, has a number of legal, ideological, political peculiarities. The formation of social concepts in Russia is greatly influenced by the Western dominant interpretation of social reality - global constitutionalism. And the attitude to the globalization of the socio-political, state-legal and financial-economic life of Russian society and the state is one of the signs by which it is possible to classify both modern Russian social concepts and political parties, movements, religious and public organizations at the federal, regional and local level.

The article is devoted to the study of the effectiveness of organizing independent work in a foreign language lesson in high school using the example of home reading in a remote format in a situation of forced isolation. The situation with the coronavirus pandemic and forced isolation requires a rethinking of the process of teaching foreign languages, the adaptation of traditional methods and the development of new methods for remote work. The article discusses the importance of students' independent activities in the process of teaching a foreign language. The peculiarities of formation of communicative competence in the process of learning a foreign language are revealed. It describes the process of organizing home reading in English lessons, and analyzes the practical formation of communicative competence in the process of independent work in English lessons on home reading in a remote format. The specifics of the organization of home reading in the English language lesson at the level of basic general education based on the English Language educational and methodological complexes (EMC) (6th grade) and the tutorial Home reading is established. The theoretical significance of the study results is to replenish the idea of the effectiveness of the process of organizing home reading and the formation of communicative competence among secondary school students on the materials of home reading lessons in conditions of forced isolation. The practical value of the work lies in the analysis of a universal teaching manual for the formation of communicative competence in a remote format as part of independent work in English lessons for secondary school students in the aspect of home reading on the material of short stories.

The issue of professional foreign vocabulary development among the students majoring in textile production is examined in this paper. Interdisciplinary context as integration of technical and humanitarian scientific disciplines is considered a leading factor in activating professional motives and developing professional competence. The conducted study revealed that professional terminology identified as a complex system includes both general scientific and highly specialized lexical terminological units and rules for their combination and use, as well as knowledge of professional communication principles. The authors suggest dividing professional language studies into three stages. The contents of the preparatory stage are to develop communicative competence based on general-interest or country-specific texts. The developing stage provides for gradual transition to learning professional foreign language with general scientific, technical and popular science texts used as teaching resources. The purpose of the practice-oriented stage is to develop professional language proficiency. This stage includes experimental aspect of teaching based on interdisciplinary integration and preparation of creative tasks. Study of etymological basis of the most common textile terms illustrates a way of forming a motivated attitude towards terminological vocabulary acquisition and gives a different view of the problem of mastering professional terminology.

This work analyzes verbal features of the media broadcast of the image of Russia in American, British, and Spanish newspaper articles and reveals the most frequent thematic dominants when creating the image of Russia in pandemic conditions in American, English, and Spanish media messages. For 5 months, the topic “COVID-19” is one of the most discussed in the media. Russia faced this problem later than countries such as Great Britain, Spain, and the United States, but on May 24, 2020 Russia moved to the third place in the world in terms of the number of infected. This led to many news reports on the Coronavirus and its consequences for the Russian population. The topicality of the research is determined by continuous increase of popularity of media in modern information space, the importance of the American, British, and Spanish media messages in the course of rendering influence on mass consciousness in the pandemic conditions and the need to identify the most frequent thematic dominants in the process of studying the verbal features of the image of Russia in the situation with Covid-19. The study was based on articles we’ve taken from the modern American, British, and Spanish mass media. The main methods of the study are discourse analysis, lexico-semantic analysis, stylistic analysis, interpretive analysis, reception of a continuous sample from American, British, and Spanish mass media from 03.2020 to 07.2020. Main thematic dominants in American, British, and Spanish media messages during the coronavirus era were identified: the self-isolation regime in Russia, the lifting of restrictions in Moscow in order to hold the Victory parade and vote on amendments to the Constitution, the role of Vladimir Putin in the fight against coronavirus. We have established that the American, British, and Spanish mass media cover all the identified topics, most of which implement mainly negative connotations, creating a negative image of Russia for the readership of the linguistic cultures under consideration.

The growth in the role of the military sector of certain Soviet states in the overall structure of the national economy, to the detriment of other sectors, along with providing military assistance ...

As technology advances, the teaching-learning process becomes more robust. In addition to technological possibilities and opportunities, the functions that academics give to technology have an impact on its effective application in the field of education. In this study, it is intended to investigate technologically based studies in the field of English language instruction. The study evaluated research articles published in the journals "Language Learning & Technology" "The Journal of the European Association for Computer Assisted Language Learning" and "Computer Assisted Language Learning" in 2020 and 2021 and indexed by the Web of social science. The articles were thematically analyzed. Examined were the study's objective, methods and approaches, technological instruments, and data collection tools. The primary factor is how technology is utilized in the study. Particularly in language education, the role of technology in teaching English as a second language has been investigated. Technology helps EFL students learn. This study will try to conceptualize technology's role. Technology is supposed to develop writing and language abilities first. Quantitative research predominated, followed by mixed-methods. Most research sampled college students. The study mostly used learner-centered and task-based instruction. Language-learning websites are chosen. Second-tier mobile apps. Technological tools are employed directly as teaching tools individually or in groups, but their use as a communication tool between students and teachers and as a tool for student cooperation is highlighted.

Our aim in this research was to analyze studies in the area of Augmented Reality applications and research throughout the world using meta-analysis methods in order to determine trends in the area. For the purpose of the study, a total of 1008 pieces of research, published between 2001 and 2019 and selected by purposeful sampling method were analyzed. Trends of Augmented Reality applications and research throughout the world were examined under 13 criteria. These criteria were; index, year of publication, number of authors, country of research, area of research, method, education grade, sample group, sample number, data collection method, bibliography number, analysis tech-niques, purpose of research, and research trends. These data were interpreted based on percentage and frequency. In Augmented Reality, technologies are integrated in many fields such as education technology, engineering arts, visual arts education and special education.

The paper addresses properties of economic vocabulary in media discourse of social and economic orientation. Different recipients, theme peculiarities and functions determine lexical and semantic originality of an economic online article. The authors describe informative, evaluating and suggestive functions of media discourse. The analysis has shown that there is the interaction between these functions which results in combination of logic statement of information and author’s emotional attitude. But sometimes one function can dominate in different online articles of economic media discourse. This can be shown by various means, for example, by the choice of the economic vocabulary. If the main function of the media article of economic orientation is the informative, the main lexical units will be economic terms and economic lexemes-realities. If evaluating or suggestive function prevails, the main lexical units will be evaluating, associative, and figurative. Used in English and Russian mass media economic articles lexical units have integral and specific linguocultural characteristics.

The article focuses on individual speech behavior of Russian-speaking prosecutors in implicit pragmalinguistics in the 19th-20th centuries. Speech signals of corresponding implicit strategies (“Participation/Nonparticipation of members of communication in a speech event”, “Sure/Unsure speech behavior of an author”, “The sender’s formation of addressee’s attitude to a speech event by evaluation”) actualizing the senders’ speech behavior in Russian are established. We count the frequency of the planes’ actualisation, form and interpret the senders’ speech portraits, diagnose individual features of speech behavior of prosecutors of Russian-speaking linguocultures.

This article is devoted to the analysis of the problems of the implementation in the organization and activities of executive authorities in the Russian Federation of the principle of ethics and professionalism in the work of public servants. The authors have developed and justified a set of measures to improve the professionalism and ethical level of civil servants of the executive branch.

The article deals with the types of communicative competence in different types of discourse. Communicative competence refers to the ability to predict a communicative situation in a specific area of communication which becomes important in the era of information, to manage the process of communication in a certain situational environment. Levels of language personality formation are distinguished. The concept of a psychological barrier arising in the process of communication is given. Psychological barrier refers to a condition that impedes full development and manifestation of a personality. Multilevel character of communicative competence is shown, levels of its formation are distinguished; such types as lexical, textual and discourse competence are considered. As a person enters discourse space and develops communicative competence, his emotional state changes – from negative or neutral emotions to positive emotions. The question is raised about the possibility of communicative failures caused by communication barriers arising during communication. Types of communicative barriers, their characteristics and ways to overcome them are considered; besides, barriers related to insufficient proficiency in a particular level of language (phonetic, lexical, stylistic) are considered. Among the reasons for communicative barriers are: features of communicants’ intelligence; difference in interpreting concepts; difference in vocabulary; misunderstanding of communicative situation; psychological characteristics of partners; social, political, professional, religious differences.Many of these barriers appear in modern society which overcomes specific changes in the era of information. Significance of psychological factor as well as level of formation of emotional competence to overcome emerging communicative barriers is shown.

The present paper describes digital technology models in modern schools within distance education as foreign language learning experience. The given description is supported by the survey results among schoolchildren as FL learners in Volgograd. It was conducted in MarchApril 2020 and showed that most schoolchildren (77%) were not ready for forced distance learning, introduced in connection with the Covid-19 spread. The experiment made it possible to apply digital technology models: “Single Media” presents pedagogical guidance for schoolchildren at low level of readiness, “Multimedia” gives pedagogical support for schoolchildren at medium level of readiness, and “Hypermedia” provides pedagogical support for schoolchildren at high level of readiness. These models give schoolchildren learning foreign languages the fastest adaptation and personal growth via digital learning.

This work is devoted to the public education issue examination, which is the most important component of spiritual culture in any modern society. The authors have studied the issue of the Russian Germans’ national schools formation and presented a broader understanding of these schools as part of a common vision for Russian state education. The basic stages of national education formation in Kamyshin district of Saratov province are studied from the perspective of cultural dialogue of the peoples in great Russia. In this context national education is classified as the foundation of ethnic groups’ self-design and continuity on one hand and as an important component of cultural dialogue on the other. Little-known archival materials related to the Volga Germans’ national and cultural heritage are introduced into scientific circulation. The conducted study showed that German ethnic groups’ moral and spiritual potential was due in large part to the traditionally high level of education, coming from religious and ethical attitudes, but it was not used to the benefit of the state and for the German national and cultural community in the Volga region. Further study of the German national school history as the foundation for preservation of the German language, religion and spiritual community in Russia, as well as the starting point of intercultural interaction will help us better understand a contradictory process of cultural interaction of a multi-ethnic power people.

The cultivation of political fears of the state and radical change of attitudes in the minds of people is possible in certain socio-political and economic conditions and massive propaganda in the mass media. The concept of political fear is insufficiently studied in psycholinguistics. This article is dedicated to exploring the political fears of the state in the modern American mass media. This research uses hypothetical-deductive and inductive methods, methods of definitional, interpretative and subjective analysis, and content analysis. It is found that in the modern American mass media, political fear of the state is revealed in fear of war and competition. To verbalize the horror of war and struggle, politicians in power use various tactics of agonal function as the main means of impact on opponents.

The main extralinguistic markers of influence in the Chinese medical and cosmetic advertising media discourse are nonverbal, linguocultural conceptual, cultural and historical, cognitive and psychological markers. The article is devoted to a research of cognitive and psychological markers of influence. In the article the most frequency cognitive and psychological markers of influence in the Chinese medical and cosmetic media advertising become known: the built-in messages (unusual decision, motivation to activity, conversations with others and stories about others). The fact that such markers as metaphorical communication and expansion of mass media images, consciousness fragmentation are more significant for the Chinese linguistic culture is established. The research clearly demonstrates that such markers of influence as choice illusion, destruction of time feeling and activization of submodalities are less common in the Chinese medical and cosmetic media advertising. The article contributes to the development of discursive linguistics, psycholinguistics, sociolinguistics, cultural linguistics, discourse theory and influence theory, media linguistics on the example of advertising media, lexicology and Chinese language stylistics.

The cultivation of political fears of the state and radical change of attitudes in the minds of people is possible in certain socio-political and economic conditions and massive propaganda in the mass media. The concept of political fear is insufficiently studied in psycholinguistics. This article is dedicated to exploring the political fears of the state in the modern American mass media. This research uses hypothetical-deductive and inductive methods, methods of definitional, interpretative and subjective analysis, and content analysis. It is found that in the modern American mass media, political fear of the state is revealed in fear of war and competition. To verbalize the horror of war and struggle, politicians in power use various tactics of agonal function as the main means of impact on opponents.

The article is devoted to a modern problems research of television titles editing of the media addressee by the media addressor. The objectives of work are achieved by application of methods of deductive and inductive logical analysis, descriptive method, content analysis, lexical and semantic, lexical and grammatical, and stylistic analysis, comparative analysis, deep interview and poll of informants. Titles as fragments of media texts of the television program “Time Will Show” act as material of the research. In the article, attention is paid to a problem of television titles editing of the mediaaddressee in which editorial work of the media addressor is often limited to an inscription: “The spelling and a punctuation of the author are kept”. Authors in details analyze television titles of the mass media addressee of the “Time Will Show” program broadcast on Channel 1 of the Russian television; sort a number of examples from other elements of media system subject to influence of the research object and from fiction with justified violation of language norms. Authors offer the answer to a question how the editor has to work with text elements on the screen, support the position with opinions of scientists and results of the comparative analysis of the actual material, deep interview and poll of social networks users. The received results are significant for development of psycholinguistics, pragmalinguistics, cognitive linguistics, linguosemiotics, cultural linguistics, discursive linguistics, in particular, of media discourse theory, influence theory. This is because the peculiarities of verbal self-presentation of the media addressee in television titles characterizing the language personality of the media addressee as the media addressor producing the media message as reaction to a television message of the media addressor, and making influence on the mass addressee – television audience are revealed. The article will be useful to philologists, editors, journalists not only in the theoretical plan, but also in practical work.