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This study aims to contribute to the debate on consumers’ food buying practices with regard to sustainability issues, and specifically to preferences for organic. In order to analyse organic food buying practices in depth, this paper proposes a methodology of analysis based on two steps. First of all, a fuzzy logic has been used for the construction of composite index. In particular, we propose three indices that summarize a set of variables for measuring organic consumption intensity (OCI), the degree of both food sustainability concerns (FSCI) and sustainability in consumers’ lifestyle (SLI). Then a regression has been implemented to analyse if organic consumption intensity is affected by the other two previously mentioned indices (FSCI and SLI), and by other selected covariates. As case study, survey data on a sample of consumers resident in Campania (a region in south of Italy) have been used. From our results it emerges that consumers with a high OCI show a higher level of sustainability concern in their general food choices and have a more sustainable lifestyle. Furthermore, food scares and concerns over food safety are strong predictors of organic consumption intensity. Lastly, women and young people show a higher intensity of organic food consumption. Overall, these empirical findings suggest to industry practitioners and policy makers that to increase organic food consumption efforts should be made, to communicate health, as well as environmental and social benefits related to the production and consumption of such food, focusing on younger consumers as key stakeholders in the transition towards more sustainable food systems.

Angela Mariani,1 Antonella Vastola2 1Department of Economic and Legal Studies, University Parthenope, Naples, 2School of Agricultural, Forestry, Food and Environmental Sciences, University of Basilicata, Potenza, Italy Abstract: The winegrowing sector worldwide is strongly committed to improving environmental and social sustainability. The aim of this work, based on a literature review, is to highlight current sustainability perspectives and the related main issues. There is a broad consensus that the challenge to achieve a greater spread of sustainable practices is to enhance environmental and social sustainability while maintaining economic viability. From the producers' point of view, the priority is to bridge the still substantial knowledge gaps in terms of perceived environmental benefits, economic benefits, and costs. Thus, an increased research effort focusing on the costs and benefits of different winegrowing practices and technical assistance with implementation might support their diffusion. Moreover, targeted marketing strategies are needed to: enhance consumers' involvement and their attitude toward sustainable wine; improve understanding and use of sustainable labels and claims; and raise awareness of some environmental credentials of wine packaging, mainly with reference to lightweight glass bottles. Keywords: winegrower, sustainability, wine, consumer, marketing strategies

The international wine trade is growing and his composition in terms of wine categories and the role of participants as importer or exporter are changing. The major change is the increase of weight on global import of small importers and, particularly, of many countries in the past rather far from wine international trade (small non traditional importing countries). Indeed, in the period 2004-2009, almost all the growth in value and two thirds of the growth in volume of international wine trade has been generated by the small importers; these countries are therefore the ones most actively contributing to the dynamic of world wine demand. The change of the structure of the demand for wine import is determining also a new interest for bulk wine. The competitive performance of supplier in the wine market of small importing countries is not uniform. Considering the larger supplier, France and Italy, is remarkable the better performance of France on small non traditional importing countries. Chile and Argentina are dominating the international trade toward Latin America.

The international wine trade has grown substantially in the recent decades and relevant changes have occurred in his composition in terms of wine categories and the role of participants as importer or exporter. This paper looks at the changes in the international wine trade in the period 2004-2009 and aims to 4 specific targets: to analyze the dynamics of import markets; to identify countries where imports are growing more both in absolute and relative terms; to characterize the countries which may be considered the new emerging wine markets (small traditional and non traditional importing countries); to assess the relative position of different suppliers in order to shed light on competitors that are taking advantage of the growth of these new emerging markets. The analysis has been conducted considering imports in value (€) and in volume of wines as a whole and with reference to three specific categories: bottled wine, bulk wine, sparkling wine. Data source is the Global Trade Information Services (GTI)., Short Communication presented at XXXIV World Congress of Vine and Wine “The wine construction” 20-27th June – Porto – Portugal (International Vine and Wine Organization – OIV Meeting)

L’articolo pone l’attenzione sul confronto dei flussi delle importazioni e delle esportazioni agro-industriali di Italia e Francia, due paesi mediterranei che hanno un interscambio intenso. La Francia è, infatti, il principale paese europeo fornitore dell’Italia e rappresenta il secondo mercato di sbocco per le produzioni agro-industriali italiane. Il lavoro propone due livelli di analisi. Nel primo livello si valutano, sulla base dell’elaborazione di dati EUROSTAT espressi in valori (euro), le caratteristiche dei flussi commerciali in entrata e in uscita dall’Italia e dalla Francia da e verso gli altri paesi dell’UE-27. Nel secondo livello, invece, l’idea è quella di stimare il grado di “similarità” dei beni scambiati sotto il profilo merceologico e di valutare in quale misura le relazioni tra i due partner siano improntate, da un lato, alla concorrenza, dall’altro alla complementarietà. L’analisi della similarità dal lato delle importazioni e delle esportazioni di prodotti agro-industriali scambiati dall’Italia e dalla Francia con l’area commerciale europea si basa su tre categorie di indici. La prima categoria degli indici di somiglianza e di specializzazione (saldo normalizzato, indice di somiglianza della struttura delle importazioni e delle esportazioni, indice di somiglianza dei prodotti dal lato delle importazioni e delle esportazioni) permette di esaminare il grado di “similarità”, di specializzazione e il trend evolutivo dei rapporti commerciali delle aree di scambio considerate. La seconda categoria di indici (Finger-Kreinen e Hirschmann) misura, invece, il cambiamento strutturale dei pattern commerciali, nell’intervallo temporale 1999-2006. Infine, l’ultima categoria (indice di Balassa sulle importazioni e sulle esportazioni) fornisce informazioni circa i vantaggi comparati rilevati dell’Italia e della Francia nell’interscambio con il mercato europeo.