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The rise of digital marketing involves leveraging fashion influencers, like bloggers and celebrities, to expand brand reach and drive sales, more notably in the post-pandemic era. In the realm of modest fashion, young female Muslim influencers have played a significant role, tapping into a vast market and positively impacting the global economy. Therefore, this study attempts to explore the impact of these influencers on female modest fashion consumers' decisions associated with their visible Muslim identity and to understand the fashion-faith landscape through the challenges for the influencers. Driven by the theory of two-step communication flow among fashion opinion leaders and fashion consumers, this study adopted a qualitative approach and a research design underlying hermeneutic phenomenology by using semi-structured interviews with modest fashion consumers and secondary source information about influencers. The findings offer valuable insights for consumers, industry stakeholders, and policymakers to support the modest fashion trend and promote a dignified Muslim identity. [ABSTRACT FROM AUTHOR]

Background: The Covid-19 pandemic has resulted in an abrupt but accelerated shift to e-learning worldwide. Education in a post-pandemic world has to amalgamate the advantages of e-learning with important pedagogical goals associated with in-person teaching. Although various advanced technologies are present at our fingertips today, we are still unable to use their full potential in teaching and learning. In this regard, mobile VR technology is both cost-efficient, versatile and engaging for students. Developing countries have more smartphone users than developed countries, implying that developing countries, like Malaysia, should utilize mobile or cellphones more significantly. With that in mind, we propose here a pre-protocol to investigate learner motivation and levels of engagement for e-learning with smartphone-integrated VR, based on their VARK (Visual, Auditory, Read/Write, Kinesthetic) learning styles. Proposed methodology: This study intends to look into students from the same age group under the K-12 (particularly grade 9-12) belonging to STEM curriculum. The Google Cardboard VR set will be used as the prime technology for its affordability, easy build feature and variety of available vendors. A mixed-method (survey and activity log/tracking) for data collection is suggested to find the degree of engagement and motivation of the learners' learning in the mobile VR-assisted e-learning context. The students will be taught a topic using the mobile VR and then be assessed through simple classroom quizzes to assess how well they grasped the concept. The data collected through activity logs (while teaching the topic in mobile VR) and questionnaires will be mapped to each individual learner and organized in a data repository. Further visualization, analysis and investigation will be performed using Smart PLS, Python or R language. Conclusions: The study aims to provide context for smartphone and software companies to develop technologies that could facilitate learner motivation and engagement during the post-pandemic state., Competing Interests: No competing interests were disclosed., (Copyright: © 2022 Manzoor SR et al.)