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3. Relationship marketing in online business-to-business markets: a pilot investigation of small UK manufacturing firms

Author

Chaston, Ian and Mangles, Terry

Subjects
Business-to-business market -- Case studies, Customer relationship management -- Case studies, Manufacturing industry, Business to business market, Customer relationship management, Advertising, marketing and public relations, Business, Business, general
Abstract

Online business-to-business customer relationship management in small UK manufacturing companies is discussed.

Published
2003

5. An analysis of European super regions

Author

Gripaios, Peter and Mangles, Terry

Subjects
European federation -- Analysis, Regionalism -- Analysis, Regional focus/area studies
Abstract

Future Europe will be a federal entity that will be based exclusively on regional issues. Increasing contiguity of the Europeans results in a trend of decisions that rely on the individual. Regions that are advanced in regionalism can combine to form a European super region. Proximity of economic and geographic regions helps promote specific policies. Common issues such as trade and policy barriers may assume greater significance.

Published
1993

11. A TEACHING MODEL FOR INTEGRATING THE ALTERNATIVE PHILOSOPHIES OF TRANSACTIONAL, RELATIONSHIP AND ENTREPRENEURIAL MARKETING.

Author

Chaston, Ian and Mangles, Terry

Subjects
MARKETING management, ENTREPRENEURSHIP
Abstract

Examines the alternative approaches for developing an effective planning philosophy of transactional, relationship and entrepreneurial marketing. Basic tenets of alternative vision for marketing; Treatment for the concept of a multi-faceted approach to marketing; Proposal of the philosophy of Flexi-Marketing.

Published
1999

12. Relationship marketing in online business-to-business markets.A pilot investigation of small UK manufacturing firms.

Author

Chaston, Ian and Mangles, Terry

Subjects
MARKETING, ELECTRONIC commerce, RELATIONSHIP marketing, INFORMATION technology, TECHNOLOGY, INTERNET
Abstract

Examines the influence of marketing style on the utilization of the Internet among small manufacturing firms in Great Britain. Perception of firms about electronic markets; Impact of technology on the economy; Role of information technology in relationship marketing.

Published
2003
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