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BACKGROUND - We examined the Finnish concept of “nikotiiniriippuvuus” (nicotine addiction or dependency in English) in two public arenas in recent Finnish history (1970s, 1990s and 2000s). One was the biggest daily newspaper Helsingin Sanomat, the other the medical professional journal Lääkärilehti. DATA & DESIGN - A total of 102 print press items from the 1990s and the 2000s were collected through electronic archives with the search word “nikotiiniriippuvuus”. In addition, 41 texts were collected manually from the 1970s. RESULTS - Of the items from the 1970s, only three mentioned the concept of “riippuvuus”. Overall, we found that the use of “nikotiiniriippuvuus” has increased greatly over time. In order to know more about the implications of this, we identified some themes as meaning-making traits surrounding the concept in the materials. The analysis points to four main meaning-making functions of the concept: i) agenda-setting, ii) introducing and explaining self-governance techniques, iii) introducing a medical understanding, and iv), mediating views on responsibility division.

Press items (N = 1327) about addiction related problems were collected from politically independent daily newspapers in Finland, Italy, the Netherlands, and Poland from 1991, 1998, and 2011. A synchronized qualitative coding was performed for discerning the descriptions of the genesis to the problems in terms of described causes to and reasons for why they occur. Environmental explanations were by far the most common and they varied most between the materials. The analysis documents how the portrayals include traces of their contextual origin, relating to different media tasks and welfare cultural traditions. Meaning-based differences were also assigned to the kind of problems that held the most salience in the press reporting. A general worry over societal change is tied into the explanations of accumulating addiction problems and underpins the press reporting in all countries.