42 results on '"Mahmoud, Mahmoud Abdulai"'
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2. Green marketing mix and repurchase intention: the role of green knowledge
3. Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article
4. The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour
5. The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
6. Consumer xenocentrism and foreign goods purchase intention in an emerging economy
7. The effect of brand heritage in tourists' intention to revisit
8. The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
9. The impact of stakeholder market orientation on sustainability performance at tourism destinations
10. Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?
11. Fundraising through poverty porn: Ethical concerns.
12. Culture and Country Choice of International Students: Evidence from Ghana
13. Social Media Technologies and Export Marketing
14. Social media resources and export performance: the role of trust and commitment
15. Safety, security, clean air and intention to experience: Do TikTok short video narratives matter?
16. Social capital and export performance of SMEs in Ghana: the role of firm capabilities
17. Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties
18. Distribution in Healthcare Markets
19. Service innovation and customer satisfaction: the role of customer value creation
20. Social Media Technologies and Export Marketing
21. Consumer trust and physician prescription of branded medicines: an exploratory study
22. Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions
23. The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour
24. Corporate entrepreneurship and employees’ competencies: Do employees’ perceived feasibility and desirability matter?
25. The impact of stakeholder market orientation on sustainability performance at tourism destinations
26. Antecedents of corporate entrepreneurship behaviours among SMEs and competencies of the employees: A triangulation approach.
27. The effect of brand heritage in tourists' intention to revisit
28. Consumer xenocentrism and foreign goods purchase intention in an emerging economy
29. Culture and country choice of international students: evidence from Ghana
30. Gender, E-Banking, and Customer Retention
31. Market orientation and customer satisfaction: the role of service quality and innovation
32. Culture and country choice of international students: evidence from Ghana.
33. The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction
34. Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?
35. Service innovation and customer satisfaction: the role of customer value creation
36. Market orientation and corporate social responsibility: towards an integrated conceptual framework
37. Internet-Based Relationship Marketing: A Sub-Saharan African Perspective
38. Customer behavioural intentions towards mobile money services adoption in Ghana
39. Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties
40. Market orientation, learning orientation and business performance
41. Sustainable market orientation: a competitive strategic tool in an emerging economy context
42. Market orientation and customer satisfaction: the role of service quality and innovation
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