Search

The main goal of this paper is to analyze how technological change affects the Spanish publishing industry and how it is adapting to the new digital environment. This work provides an overview of the situation of the Spanish publishing sector through the collection of data, mainly from secondary sources of information, both public and private, from 1996 to 2017, that involved the review of a large number of documents from different sources, the analysis of data obtained, and the generation of a time series allowing us to glimpse the state and evolution of digitalization in the Spanish publishing industry throughout these last twenty years. The paper refers to the new business models emerging as a result of digitization to, finally, close with some conclusions and limitations of the research. This study is not trying to be just a journey through the past, present and future of the Spanish book industry in Spain, but it pretends to be the first step to continue investigating these and other aspects in a deeper way.

The general objective of this research is to determine if the use of escape rooms improves the learning performance of postgraduate students of the International Economic Environment subject of the Master's Degree in Foreign Trade Management and Internationalization of Companies at the International University of La Rioja. For it, this research poses two questions: a) does the use of escape rooms impact the learning performance of students?; and b) do students perceive that escape rooms improve their skills? The experimental methodology was applied to this work. The data to carry out the analysis were obtained from a questionnaire designed to collect the students' perceptions about the impact of the experience and a knowledge control test to evaluate the impact of the escape room on academic performance. The results obtained show that the use of the escape room has a positive impact on the perceptions and learning results of the students.

The objective of this research is to examine the perceptions that graduate university students have when using Quizizz, in the context of the subject of Advanced Cultural Management in the Publishing Field, within the Master's Degree in Management and Entrepreneurship of Cultural Projects at an online Spanish university. For this, this research poses the following questions: a) what are the students' perceptions about the use of Quizizz in the classes of Advanced Cultural Management in the Publishing Field ?; b) what variables identified in the interviews do most graduate students who use Quizizz experience in this context?, and c) does the quantitative data from the online survey validate the results of the initial qualitative interviews? A mixed methodology – qualitative and quantitative – is used to answer the questions formulated, and it is concluded that the perception of postgraduate students concerning the use of Quizizz in the virtual classroom is positive. Quizizz has a positive impact on the motivation, commitment, and dynamization of the virtual classroom. Finally, the quantitative analysis confirms the qualitative one. El objetivo de esta investigación es examinar las percepciones que los discentes universitarios de posgrado tienen al utilizar Quizizz, en el contexto de la asignatura de Gestión Cultural Avanzada en el Ámbito Editorial, dentro del Máster Universitario en Gestión y Emprendimiento de Proyectos Culturales, en una universidad española de educación en línea. Para ello, se plantean las siguientes preguntas de investigación: a) ¿cuáles son las percepciones del alumnado sobre el uso de Quizizz en las clases de Gestión Cultural Avanzada en el Ámbito Editorial?; b) ¿qué variables identificadas en las entrevistas experimentan la mayoría de los estudiantes de posgrado que usan Quizizz en este contexto? y c) ¿los datos cuantitativos de la encuesta en línea validan los resultados de las entrevistas cualitativas iniciales? Se emplea una metodología mixta -cualitativa y cuantitativa- para dar respuesta a las cuestiones formuladas y se concluye que la percepción de los estudiantes de posgrado en relación con el uso de Quizizz en el aula virtual es positiva. Quizizz tiene un impacto positivo en la motivación, el compromiso y la dinamización del aula. Finalmente, el análisis cuantitativo confirma en buena medida el análisis cualitativo. O objetivo desta pesquisa é examinar as percepções que estudantes universitários de pós-graduação têm ao utilizar o Quizizz no contexto da disciplina de Gestão Cultural Avançada na Área Editorial, no âmbito do Mestrado em Gestão e Empreendedorismo de Projetos Culturais em uma universidade de Educação online espanhola. Para isso, levantam-se as seguintes questões de pesquisa: a) qual a percepção dos alunos sobre a utilização do Quizizz nas aulas de Gestão Cultural Avançada na Área Editorial?; b) quais variáveis identificadas nas entrevistas a maioria dos alunos de pós-graduação que usam o Quizizz vivenciam nesse contexto? e c) os dados quantitativos da pesquisa online validam os resultados das entrevistas qualitativas iniciais? Uma metodologia mista – qualitativa e quantitativa – é utilizada para responder às questões formuladas e conclui-se que a percepção dos alunos de pós-graduação em relação ao uso do Quizizz na sala de aula virtual é positiva. O Quizizz tem um impacto positivo na motivação, empenho e dinamização da sala de aula. Finalmente, a análise quantitativa confirma amplamente a análise qualitativa.

The purpose of this research is to analyze the main transformations that have taken place during the 1996-2016 period in the Spanish publishing industry as a result of technological change and its adaptation to the new digital context. To this end, its relevance as a sector is analyzed, firstly, through the study of three key variables: its share in GDP, its contribution to employment and its export capability; secondly, the structural changes of the sector are studied during the two decades considered and, thirdly, the main qualitative changes are discussed in detail (ebook and on-demand edition) with a special reference to the main business models emerging from technological disruption. Finally, the study closes with some conclusions and limitations. (C) 2020 Asociacion Espanola de Historia Economica El propósito de esta investigación es analizar las principales transformaciones que han tenido lugar durante el periodo 1996-2016 en la industria editorial española como consecuencia del cambio tecnológico y su adaptación al nuevo contexto digital. Para ello se analiza, en primer lugar, su relevancia como sector a través del estudio de tres variables clave: su aportación al PIB, su contribución al empleo y su capacidad exportadora; en segundo lugar, se estudian los cambio estructurales del sector durante las dos décadas consideradas y, en tercer lugar, se tratan en detalle los principales cambios cualitativos (libro electrónico e impresión bajo demanda), con una especial referencia a los principales modelos de negocios surgidos al calor de la disrupción tecnológica. Finalmente, se cierra el estudio con unas conclusiones y limitaciones del mismo.

This paper deals with how technological change and digitization in the Spanish book printing sector are challenging existing business models and encouraging printers to modify their product portfolio and core competencies. This research analyzes the impact of digitization on the business models of Spanish book printing houses. The case studies conclude that: a) hook printing houses, although aware of the necessary digital transformation, continue to maintain the traditional business model alongside the new one, b) customers are the main driving force for digital transformation in book printing houses, c) there is a trade-off between cultural and environmental policies as drivers of the paradigm shift in book printing houses and d) the digital context is a motivating factor for book printing houses to integrate vertically downstream.

The general objective of this research is to carry out an assessment of the economic and social impacts on the Asturian towns crossed by the Primitive Way. For this, a descriptive analysis of primary quantitative data is developed from telephone interviews in two of the five localities considered in this study and selected based on a previous analysis of secondary quantitative data. The results obtained show that the economic and social impact derived from the Primitive Way was positively perceived as among the participants. The presence of pilgrims was well received as the respondents perceived them as polite, friendly, and suggestive due to the novelty they brought to local life. The effects of the Primitive Way on awareness of the heritage wealth and tradition of the localities, as well as the increase of cultural events, were also positively valued among the respondents, who did not perceive any significant adverse impacts. El objetivo general de esta investigación es realizar una evaluación de los impactos económicos y sociales sobre las localidades asturianas por las que transcurre el Camino Primitivo. Para ello se desarrolla un análisis descriptivo de datos cuantitativos primarios a partir de entrevistas telefónicas en dos de las cinco localidades consideradas en este estudio y seleccionadas partiendo de un análisis previo de datos cuantitativos secundarios. Los resultados obtenidos muestran que el impacto económico y social derivado del Camino Primitivo fue considerado positivo entre los participantes. La presencia de peregrinos tuvo buena acogida al ser percibidos como visitantes educados, amables e interesantes por la novedad que aportan a la vida local. El efecto del Camino Primitivo sobre la conciencia de la riqueza patrimonial y sobre la tradición de las localidades, así como el aumento de eventos culturales, también fueron aspectos valorados entre los participantes, quienes no detectaron impactos negativos significativos.

The general objective of this work is to analyze the reading habit of Spaniards during and after COVID-19 confinement in the same period of the following year. The specific goals are: first, study the purpose of reading; second, know the type of book form read; third, assess the time spent reading during and after confinement and fourth, identify the motivating factors of reading during the COVID-19 isolation. This research used the online survey method through the Microsoft Forms tool and applied a simple random sampling to 1,251 Spanish citizens of legal age and residents in the country with social networks (Facebook, LinkedIn, or Twitter, together with WhatsApp) during May and June 2021. The main results obtained are: firstly, there is a direct and positive relationship between academic training and the habit of reading; secondly, the reading habit among women is higher than among men; thirdly, there is a direct and positive relationship between age and reading habit; fourthly, confinement has had a positive impact on reading habits; fifthly, it is evident that confinement has driven the online purchase of books; finally and sixthly, the paper book continues to have a leading position as a content medium, compared to other alternatives such as the electronic book or the audiobook.

Purpose: The present study analyzes, through the online survey method, the role of KIBS in the processes of digital transformation and technological change of Spanish publishing companies. The general goal of this research is to explore the effects produced over Spanish publishing companies in interacting with KIBS as facilitators, bearers, and generators of innovation. Some other more specific objectives linked to this general goal are the following ones: a) to determine the role of transaction costs as drivers of the outsourcing of knowledge management systems through KIBS; and b) to understand to what extent the interaction of publishers with KIBS promotes in those the introduction of new business models. Methodology: Through the survey conducted among 310 Spanish publishers from a universe of 992 companies pertaining to DILVE, the only platform and database of Spanish publishers used for any approach to this sector, and using open and closed questions, the study tries to answer the stated research questions. Findings/Contribution: it is concluded that: i) the extension of the relationship between publishers and KIBS moves from the production subsystem to the distribution one; ii) the link between their respective value chains is perceived as profound enough to turn KIBS into facilitators, bearers and generators of the innovation required by the Spanish publishing companies; and iii) KIBS are the fundamental axes for the adoption of new business models., Nordic Journal of Media Management, Vol. 1 No. 2 (2020)

The general goal of this research is to address the way in which the twenty-five first Spanish publishers in literature publication manage their social networks. For this, through the PRGS model, the weight of the main social networks (Facebook, Twitter and Instagram) in the digital marketing strategy of these Spanish publishing companies is analysed from a triple dimension: a) the attraction of users, b) content generation, and c) users' engagement to the brand. The study conducted on these twenty-five Spanish publishers concludes that Facebook is the one that generates the most fans, compared to Twitter and Instagram. Nonetheless, Twitter is the network most used to generate content. Finally, in terms of engagement, the results point out Instagram as the network where better results are obtained Esta investigación tiene como objetivo general abordar el modo en que las veinticinco primeras editoriales españolas en publicación de literatura gestionan sus redes sociales. Para ello, por medio del modelo PRGS, se analiza el peso de las principales redes sociales (Facebook, Twitter e Instagram) en la estrategia de marketing digital de las empresas editoriales españolas desde una triple dimensión: a) la atracción de usuarios, b) la generación de contenidos, y c) el compromiso de los usuarios con la marca. Del estudio realizado sobre las editoriales españolas se concluye que Facebook es la que más fans genera, frente a Twitter e Instagram. Sin embargo, Twitter es la red más aprovechada para generar contenidos. Finalmente, en lo tocante al compromiso, los resultados apuntan a Instagram como la red donde se obtienen mejores resultados.

The main goal of this study is to determine the role of indirect taxation in the Spanish publishing industry. The work includes: a) a tax treatment comparison of books in Spain with respect to the rest of European countries; b) an evaluation of the options for exemption or reduction of the value added tax (VAT) applied to books; and c) an analysis of book fixed-price policy applied in Europe. The conclusions of this work point, firstly, to the need to harmonize VAT in the EU space; secondly, to reduce tax discrimination between formats and, thirdly, to emphasize that indirect taxation could be converted, if it is not already, in a brake for the development of the digitization of the Spanish publishing industry.