Search

Purpose: The objective of this study is to explore the determinants of individuals' intentions to continue utilize mobile payment services by examining integrated model of the constructs of the Technology Acceptance Model (TAM) (perceived ease of use and perceived usefulness) and the Theory of Planned Behavior (TPB) (attitude, subjective norm, and perceived behavioral control). Furthermore, the study investigates the relationship between user satisfaction and their intention to persist in using mobile payment. Methodology: In this quantitative investigation, a sample of 474 mobile e-wallet users was surveyed online. Partial least squares structural equation modeling was employed for data analysis. Findings: The study reveals that the constructs from the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and user satisfaction collectively influence users' intentions to use e-wallet services. Notably, the model demonstrates its ability to elucidate 59.1% of the variance in behavioral intention to continue utilizing e-wallets. Additionally, both user satisfaction and perceived behavioral control significantly impact the decision to persist in using e-wallets. The insights gleaned from this study can be leveraged by e-wallet stakeholders to inform strategic decisions within the e-wallet ecosystem. Practical implications: The inclusion of TAM and TPB constructs enhances our understanding of e-wallet service utilization. These findings offer valuable insights for service providers, enabling them to tailor their marketing strategies more effectively, thereby ensuring customer satisfaction and continued e-wallet usage. Originality: This study introduces a comprehensive and integrative approach to elucidate the factors influencing the sustained use of e-wallet services. By amalgamating two foundational adoptions above theories, it extends our understanding of mobile payment adoption dynamics. more...

The objective of this study is to finde among the young generation, the antecedents and consequences of Intention and Satisfaction affects online banking adoption through Malaysian Universities students.This study was carried out because lack of studies, only a few studies has examined the influence of security, trust, on the intention to use online banking.and examine the relationship between intention to use online banking and adoption of online banking.In addition satisfaction on the adoption of online banks among young generation.The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis.The findings revealed a strong significant relationship between the variables.The study concludes with a discussion on the contributions, limitations as well as suggestions for future research. more...

The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty.This study was carried out because only a few studies have examined the influence of brand image, brand personality, and brand trust on brand loyalty.The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis.The findings revealed significant relationships between brand image and brand loyalty.However, this study did not find any significant relationships between brand personality and brand loyalty.In addition, brand trust is found to mediate the relationships between brand personality and brand loyalty, and brand trust does not mediate the relationships between brand image and brand loyalty.The study concludes with a discussion on the contributions, limitations as well as suggestions for future research. more...

The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty.This study was carried out because only a few studies have examined the influence of brand image, brand personality, and brand trust on brand loyalty.The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis.The findings revealed significant relationships between brand image and brand loyalty.However, this study did not find any significant relationships between brand personality and brand loyalty.In addition, brand trust is found to mediate the relationships between brand personality and brand loyalty, and brand trust does not mediate the relationships between brand image and brand loyalty.The study concludes with a discussion on the contributions, limitations as well as suggestions for future research. more...

This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among brand image, brand satisfaction on brand loyalty.Data collected from customers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis.This study applies partial least squares to a sample of 458 customers to test hypothesized relationships. The findings indicate that brand image and brand satisfaction appear to have significant and positive relationship with brand loyalty.Brand satisfaction mediates the relationship between brand image and brand loyalty.The results are compared with earlier findings and implications for further research are discussed. more...

This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).Four hypotheses were developed to test hypothesizing relationships between brand personality and brand satisfaction on brand loyalty.The data were collected from consumers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis. This study applies partial least squares to a sample of 458 customers to test hypothesized relationships.The findings indicate that brand personality and brand satisfaction appear to have a positive and significant relationship with brand loyalty.Moreover, brand satisfaction was found to be a mediator in the relationship between brand personality and brand loyalty. The results are compared with earlier findings and implications for further research are discussed. more...

Several studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality. Even if any, they have reported conflicting findings. This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. more...

Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. more...