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We consider the problem of diversity enhancing clustering, i.e, developing clustering methods which produce clusters that favour diversity with respect to a set of protected attributes such as race, sex, age, etc. In the context of fair clustering, diversity plays a major role when fairness is understood as demographic parity. To promote diversity, we introduce perturbations to the distance in the unprotected attributes that account for protected attributes in a way that resembles attraction-repulsion of charged particles in Physics. These perturbations are defined through dissimilarities with a tractable interpretation. Cluster analysis based on attraction-repulsion dissimilarities penalizes homogeneity of the clusters with respect to the protected attributes and leads to an improvement in diversity. An advantage of our approach, which falls into a pre-processing set-up, is its compatibility with a wide variety of clustering methods and whit non-Euclidean data. We illustrate the use of our procedures with both synthetic and real data and provide discussion about the relation between diversity, fairness, and cluster structure. [ABSTRACT FROM AUTHOR]