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The research being carried out is aimed at applying nonlinear dynamics methods in product life cycle management to improve communication between processes and achieve environmental sustainability. The purpose of the article is to create a nonlinear mathematical model for analysing product lifecycle management. Chaotic nonlinear dynamical processes of product lifecycle are deterministic but have the property that even small uncertainties in initial conditions lead to exponentially growing errors in the management that limit long-term forecasts. The emergence of chaotic behaviour in processes of product lifecycle was explored, focusing on fluctuations. The study employed methods such as systems analysis, correlation analysis, nonlinear dynamics, and the Surrogate model of chaotic Lorenz waterwheel. It was identified that sharp technological innovations as the primary drivers of short-term fluctuations impacting fixed efficiency and effectiveness of product life cycle process development. The resulting nonlinear dynamic model allowed for flexible operation, transitioning between equilibrium, periodic, and chaotic states based on coefficient values for asset growth rates and time constants reflecting product life cycle process dynamics. The research results are valuable for companies seeking to reduce their environmental impact and implement circular economy principles. [ABSTRACT FROM AUTHOR]