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This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and more digital opportunities to increase its efficiency. In society, specific relationships are formed associated with the search, receipt, transmission, production and dissemination of information using information technology. Under the influence of informatization of society, the contemporary consumer and his requirements are changing, which is reflected in marketing activities. The reaction to the growing role of social networks and communities in consumer buying behavior was the formation of crowd marketing. Digital marketing is a contemporary tool for promoting a product, brand or brand through digital channels, and also uses a number of techniques that allow you to reach your target audience even in an offline environment. Digital marketing means that consumers, customers or society at large can access any information they need. Today, digital marketing is becoming an increasingly important tool for promoting almost any type of product compared to traditional marketing. [ABSTRACT FROM AUTHOR]

Basic tendencies of enterprises' innovative development management have been considered from the perspective of postfordist tranformations. It has been determined that mobility is a specificity of postfordist industrial management. Mobility provides dispersion of structural subdivisions all over the world, it doesn't need any governmental support and strict control. Total diversification of the kind allows to implement «high» technologies through global data revolution practically into all spheres of social life. The evolution of social relations types from feudalism up to Post-Fordism has been provided and their specifics defined. Analytical studies carried out have enabled to discover formed world innovative centres and – from global economic perspective – those of half-peripheral countries with low level of innovative development. The directions of China management of innovative development, whose combined innovation level steadily increases, have been described. It has been determined that a great many of world countries is not currently being on the postfordist stage, since an industrial labour is characteristic for them which defines their type as traditional or early industrial pre-modern. We've also found that innovation development governance at the global level through the prism of postfordist transformations manifests itself in looking for niche, strict subordination to global market mechanisms, decentralization under control of transnational corporations; at the national level: in decentration of social space and thinking, marginalization of urban population, migration; at the meso level: in orientation on consumer needs, considerable mobility of production, individualization under global standardization; at the micro level: in project approach, faster time to market, cost minimization. [ABSTRACT FROM AUTHOR]