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More than one-third of American Millennial adults have obesity, and a significant amount of their household budget is spent on purchasing energy-dense and nutrient-poor food and beverage products. Consumers' brand awareness and purchasing behaviors are influenced by celebrity credibility measured by trustworthiness, expertise and attractiveness; and celebrity 'fit' between products, brands and consumer' self-image. This empirical mixed-methods study combined Q methodology with questionnaires to explore the shared and distinct viewpoints of demographically diverse Millennial adults about celebrity endorsement of food and beverage products or marketing campaigns in the United States (USA). Millennials (n  = 40; aged 26–39 years) sorted photo images (n  = 48) of US celebrities associated with branded food and beverage product endorsements on a 9-point normal distribution scale from 'most trusted' (+4) to 'most distrusted' (−4). Participants also completed a 4-item post Q-sort questionnaire to interpret their thoughts during the card sorting process, and a 3-item questionnaire to examine their views about celebrity credibility, 'fit' and multiple brand and product endorsements. Three distinct viewpoints were identified that included: (i) healthy lifestyle champions who trusted celebrities associated with healthy products or campaigns; (ii) female role-model admirers who trusted female celebrities associated with positive social impacts and (ii) African-American celebrity fans who trusted African-American celebrities who endorsed any brand or products. Qualitative analysis of the questionnaire identified the potential negative influence of celebrity endorsement for unhealthy products on Millennials' dietary behaviors. Businesses and organizations should carefully select credible celebrities trusted by Millennials to encourage food and beverage products associated with a healthy diet. [ABSTRACT FROM AUTHOR]

Two characteristics of millennial behaviour motivate the present study – an increasing concern for various life issues, and an increasing level of social media usage. In the present study, we focused on millennials' societal concerns, financial concerns and social exclusion concerns and examined how these concerns influence social media behaviour. Adopting the compensatory consumer behaviour framework, we proposed that millennials' social media behaviour can be understood as a form of compensatory consumption, that is, a coping mechanism for dealing with major life concerns. Data collected from a commercial survey of Australian millennials supported most of our hypotheses. We observed that social exclusion concerns directly influenced social media behaviour, whereas societal and financial concerns influence social media behaviour indirectly through influencing social exclusion concerns. Our proposed model explained more than half of the variance in social exclusion concerns, and more than one-third of the variance in social media behaviour. [ABSTRACT FROM AUTHOR]

Online brand communities are gaining traction in the development of marketing strategy, but it is unclear how the dominant group of users, the millennials, is being targeted with the prevailing and varying customer loyalty programs. Grounded in understanding that loyalty is seen and understood differently by people who participate in online brand communities, this study is based on a constructivist perspective combined with hermeneutic methodology and embedded case study research strategy to examine how online brand communities activate multidimensional customer loyalty intentions. Empirical data were generated through 45 in‐depth interviews of millennials. The analysis proposes a framework that categorizes customer loyalty into ambassador loyalists, public‐voting loyalists, loveless loyalists, and mercenary loyalists. Each stream contains one additional subcategory mediated by consumer levels of participation in online brand communities. This study contributes to existing literature. Unlike extant studies, it specifically argues that customers' loyalty intentions in online brand communities depend on the individuals and context, and it categorizes loyalty into different levels. Practical steps by which companies may utilize these categories and theoretical implications for wider consideration are proposed. [ABSTRACT FROM AUTHOR]

Online communities have evolved to allow larger numbers of individuals to interact with other users to form a collective virtual environment influenced by members within the community. Existing studies on online brand communities (OBCs) tied millennials' participation and interactions to a unidimensional view. Specifically, OBCs scholars generally aggregate individual millennials' participation and commitment, ignoring the variance among the demographic cohort. Our exploration challenges not only the existing ensemble interpretation within studies of OBC but also the characterisation of millennials' burgeoning participation in OBCs. Unlike other competing epistemologies, the authors developed a conceptual framework that links a holistic set of OBCs' characteristics (brand sentiment, identification with source, affirmative experience, conspicuous effect) to consumers' perceptions in the fashion sector. Drawing on social influence theory along with a constructivist perspective, we conducted fine‐grained in‐depth interviews to explore millennials' participation in online communities and brand perceptions in the fashion industry. The main findings reveal four categories of customer engagement in OBCs (bias situators, sugar‐coaters, rationalisers, judgmentalists). These key categories are explored to create a framework for future research in this area, and further contribute to the field of online brand engagement, particularly in the fashion industry. [ABSTRACT FROM AUTHOR]

Background: Millennials, born between 1982 and 2000, became the largest share of the American workforce in 2015. As of 2014, 23.9% of American occupational therapists were under the age of 30. Positive traits ascribed to millennials include: highly educated, ambitious, confident, and optimistic. However, indicators of challenges for managing millennials emerge from media and anecdotal evidence, including stereotypes of disloyalty, entitlement, dependency, and casualness. Relevant for supporting professional development is a call to understand and enhance professional communication. Method: This study analyzed how emerging millennial occupational therapists self-describe their professional communication profile and needs, compared to the perspective of managers, while aiming to describe the accuracy of communication stereotypes. Occupational therapy managers and emerging occupational therapists of the millennial generation completed an online researcher-created survey. Results: Comparison of means revealed statistically significant differences, with the most significance noted on items reflecting professional communication skills of millennial occupational therapists. Conclusion: Analysis of results suggested support for some stereotypes and inaccuracy of others, painting a unique picture of the professional communication profile of millennial occupational therapists. Results from this small-population survey study may inform professional development opportunities for academic and fieldwork educators and occupational therapy managers related to the communication profile and needs of emerging occupational therapists through the lens of generational theory. [ABSTRACT FROM AUTHOR]

BACKGROUND: As the last of the millennial generation is graduating and entering the work force, it has become imperative to devise new ways of engaging this group in safety initiatives. OBJECTIVE: This study seeks to investigate if messages aligned with particular identified millennial workplace culture preferences (i.e. teamwork and CSR) can more effectively engage millennial workers. METHODS: Thirty participants completed surveys to determine their predisposed attitudes of teamwork and CSR. They then viewed three versions of a safety presentation each addressing the same topic and information, but each with a different theme behind their safety message (i.e. control, teamwork, and CSR). RESULTS: The pooled teamwork and CSR data showed that these messages were favored in larger proportion than the control message. No statistically significant differences were found between the three messages when analyzed individually. CONCLUSIONS: ANOVA analyses showed a significant difference between the control presentation data and the pooled teamwork and CSR presentation data indicating that millennials prefer safety messages aligned with teamwork and social responsibility to a safety message with no extrinsic motivational theme. [ABSTRACT FROM AUTHOR]

21st century, known as 'The Era of Development', accompanies with it, several problems. The COVID 19 experience has sensitized us to the need of being independent, self-sufficient and have economic growth which is inclusive and equitable. This exploratory research attempts to find viewpoints of two generations - Millennials (who got their start in an era of economic prosperity) and Generation Z (which was raised at a time of global economic stress). Both generations have experienced COVID 19. The study attempts to find out their views on the relevance of Gandhian thoughts, to the present world of modern science and technology, especially after the experience of COVID 19. Primary data with the help of survey instrument was collected from 200 respondents of Millennial and Generation Z. Questions were designed using Likert's scale to capture the respondents' attitudes across five dimensions based on Gandhian thoughts. The statistical tools, mean, median and standard deviation were used and hypotheses was tested using Z test. The data analysis revealed that all the 5 Gandhian thoughts have significant relevance in the modern world of science and technology. [ABSTRACT FROM AUTHOR]

Objective: This article explores how the Millennial Generation identity—the shared values and experiences of young adults (born between 1980 and 1997)—affects political polarization of climate change belief, specifically how it mediates the relationship between party affiliation and educational attainment. Method: To test this, an interaction between Millennial*Republican*education is estimated, using data from an original national survey administered in 2015. Results: Millennials are more likely to believe in the evidence of climate change and its anthropogenic causes than older adults of their same party affiliation. Unlike older adults, the most educated Millennials are not the most likely to adhere to political party stance; rather, it is among the least educated Millennials that party sorting is most evident. Conclusion: The Millennial Generation identity is meaningful for understanding political attitudes. Important distinctions exist between Millennials and older adults in the evaluation of climate change opinion and related policies. [ABSTRACT FROM AUTHOR]

The traditional journal club (JC) format of reviewing an article followed by group discussion may be misaligned with millennial learners' needs and may not rely on best principles of adult learning. Our objective was to deliver an interactive JC allowing pediatric residents to critically engage with medical education research without previous preparation. We conducted 4 one-hour "interactive, no-prep" medical education JCs for pediatric residents in a medium-sized program in 2018. Without previous reading, participants developed methods to answer the study question, compared that with actual methods, analyzed the results, and extrapolated the findings. We developed a simple, anonymous evaluation tool to determine perceived educational impact, analyzed using mixed methods. A total of 52 of 59 participants (88% response rate) indicated on a 7-point scale that the JC helped them think about how to analyze a paper (mean = 5.32), use a paper to inform further study questions (mean = 5.42), and understand medical education research (mean = 6.00). Four qualitative themes indicated that, although improvement was possible, it provided a strong interactive learning experience. Our JC approach using active learning principles and requiring no advance preparation is proof of concept that faculty's objectives to teach critical literature evaluation and millennial needs for engagement can be simultaneously met. [ABSTRACT FROM AUTHOR]

Purpose: While considerable scholarly attention has been given to "millennials" (those born between 1981 and 1997), little is known of this generation's ability to influence healthcare organizations and managerial roles in particular. This paper aims to clarify why millennials enter the healthcare management field and how their motivations correlate with preferences for working in various healthcare sectors and with various patient populations. Design/methodology/approach: Survey data were collected from 107 millennials pursuing bachelor degrees in healthcare management by using a modified version of the multidimensional work motivation scale. Further data were collected on millennials' preferences for working in various healthcare sectors and with various patient populations. Correlational analyses were conducted to examine the relationship between types of motivation and workplace preferences. Cross-cultural differences were also examined within this generational set. Findings: Results indicate a significant positive relationship between intrinsic motivation and preferences for working on the payer side of the industry and within finance and IT functions. Findings also reveal a significant positive relationship between prosocial motivation and preferences for working with more vulnerable patient populations. Variance in work motivation among cultural sub-sets of millennials suggests different upbringings, or alternatively, cultural relativity of the motivational constructs themselves. Research limitations/implications: Despite offering key insights into the next generation of healthcare managers, this study is limited by a sample of millennials from one large, metropolitan university in the USA and thus may not represent the views of all millennials. Practical implications: To select, retain and develop the next generation of healthcare managers, it is incumbent upon organizations to better understanding millennials' motivations and preferences. Originality/value: This study is the first of its kind to illuminate the motivations and preferences that underpin a key and growing segment of the healthcare workforce. Millennials, now the largest and most diverse generation on the planet, are poised to change the landscape of health care. [ABSTRACT FROM AUTHOR]

There has been concern about younger people, and women in particular, not saving enough for retirement and how to encourage further saving. Therefore, this study—partly funded by the Fawcett Society in association with Scottish Widows—explores female millennials' attitudes and motivations toward pension saving and automatic enrollment through the use of 40 semistructured interviews and a focus group. The findings show that although the introduction of autoenrollment pensions is generally positively received, pensions knowledge is still limited, and this intensifies the risk of undersaving for retirement among millennial women, particularly given women's diverse work histories. [ABSTRACT FROM AUTHOR]

The American Dream is a well-researched concept, but what would be its equivalent for Mexico? We investigate the Mexican Dream for young adults (25 to 35 year old Mexicans). The aim of the study is to develop an understanding of the core values of young Mexican adults reflected in their consumer behavior in the financial sector. We implement a cross-cultural consumer behavior framework by David Luna, in order to consider factors like culture, and value systems to uncover the Mexican Dream for young Mexican adults. In order to gather data for this study, six focus group discussions of key informants were carried out in specific areas, such as consumer behavior, futures images and Mexican culture among others. The results suggest that the core drivers of the Mexican Young adults, known as Generation Y, differ from the traditional cultural values in several ways. The results are used to create four images of the future in order to understand the young Mexican adults core drivers for the future: 1) Following the North Americans image describes a future based on the traditional Mexican values updated with a modern twist; 2) The Muddling Through image describes a future where the most important aspects of life go wrong; 3) the Telenovela combines positive and negative aspects in an image of the future; and 4) the Going European image strives for a civilized individualism within a welfare state. [ABSTRACT FROM AUTHOR]

This research explored young adult millennial student perceptions of good design and the extent to which the elements of design were reflected in the determination. The sample, sixty-five young adult millennials between twenty-two and thirty-four, derived from students studying design at a west coast US university. Access to students was through the researchers who posted a link to the survey on course online learning platforms. The instrument asked the respondent to take a photo of any object considered to be good design. Photo documentation offered familiar expression and individual voice regarding design perceptions. The student uploaded the image to the survey and then provided responses to This article investigates "cinemagraphs" and their increasing use in social media and advertising. Following on from a brief survey of current commercial practice, the article draws connections with Roland Barthes' historic reading of photographic production and interpretation, albeit situated within twenty-first-century technology. The article argues that the principle device of cinemagraphs, the looping of localised motion within an otherwise still image-this juxtaposition of the animate with the inanimate, or the dead with the undead-when executed well, alludes to a now historic framework of photographic interpretation, yet with often uncanny results. When read in the context of an increasingly transhuman culture, of data-base politics, artificial intelligence, and robotics, cinemagraphs perhaps provide a glimpse of "The Uncanny," in a way that is rather well suited to prevailing Zeitgeist. The article argues that this is not dissimilar to the reception of mechanical automata in the eighteenth and nineteenth centuries, when situated against the then backdrop of the first industrial revolution. [ABSTRACT FROM AUTHOR]

quantitative and qualitative questions. These responses were intended to elicit design element perceptions, including identification of elements most and least representative of good design. Color, texture, and mass/form were most frequently selected as least or most representative of good design. Good design was often described without using the fundamental elements of design as descriptors. The majority described good design based on object functionality, material use, simplicity, and the overall design result rather than focusing on the design elements. The image, as a learning methodology, is a powerful approach to analyzing good design. Assigning photo documentation of design along with descriptions of elements will lead to a greater understanding of these very fundamental design aspects. Providing millennials the opportunity to engage in learning about design using an approach to which they easily relate is vital to their success in articulating thoughts about and beyond the image. [ABSTRACT FROM AUTHOR]

This study examined processes linking age cohort, economic stressors, coping strategies and two indicators of psychological distress (i.e. depressive symptoms and anxiety symptoms). Structural equation models were conducted utilizing data from a national survey that was undertaken in order to understand life change consequences of the period of economic downturn from 2007 to 2009 known as the Great Recession. Findings revealed that the associations between economic stressors and symptoms of both depression and anxiety were significantly greater for members of the millennial cohort compared with baby boomers. These effects are partly explained by the greater tendency of members of the baby boomer cohort to use active coping strategies. These findings clarify the circumstances in which age matters most for the associations among economy-related stressors, coping strategies and psychological well-being. They highlight how difficult economic circumstances influence the availability of coping strategies and, in turn, psychological well-being-and differently for younger and older age cohorts. Copyright © 2016 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

There is a growing consensus that millennials (people born between the early 1980s and the early 2000s) have embraced the sharing economy in large numbers, adopting a new mindset in which access to goods and services is seen as more valuable than ownership of them. While surveys suggest this shift may be underway, little research has been done on behavior directly. This paper is a step in that direction. My project examines student engagement with the sharing economy through experiential learning. For one month, students were asked not to buy anything new, other than food and absolute necessities. Instead, they were expected to rely on the sharing economy to meet their needs and then to describe their experiences. I use mixed-methods design to analyze the resulting data quantitatively and qualitatively. Although the findings do not generalize to millennials as a whole, they point to a possible research program with which to test millennial engagement with the sharing economy. The results also suggest that a shift toward this new, access-driven mindset may be more challenging than popularly assumed. [ABSTRACT FROM AUTHOR]

Drawing can be a useful tool to elicit student thinking and is a widely-used method for communicating scientific ideas. The task of drawing requires students to identify and recall necessary pieces of information they assimilated over a period of time and construct a mental model. However, millennial generation learners, owing to their immersion in 3D technologies, lack interest in practicing and learning from diagrams. This impairs learning and retention of visually-oriented subjects. In this perspective, we reflect on the cognitive and metacognitive processes associated with drawing to emphasize the important role of drawing in present day anatomy education. [ABSTRACT FROM AUTHOR]

In 2007, the authors delivered a web-based survey to a sampling frame of 18 to 30 year olds. Choice-based conjoint analysis was used to determine their local coupon preferences. The findings indicated that Millennials, in general, were resistant to receiving coupons for local businesses through their cell phones. In this article, the same survey was delivered to a sampling frame of Millennials in 2014. Choice-based conjoint analysis was again used to examine the couponing preferences of Millennials and statistical analysis was conducted to determine if these preferences have significantly changed over the last seven years. [ABSTRACT FROM AUTHOR]

The author has used qualitative data collected from a written assignment of a class of students from Post Graduate Management courses. Students were asked to describe the situation they find themselves in. They were also asked to note past events that have influenced their life significantly. Forty - one excerpts are selected and organised around six themes: Age, Gender, Health, Family, Friends, and Study on Campus. As a part of his qualitative study, the author synthesized the perceptions and experiences of these students in order to get leaning insights into Gen Y .The study would be useful for those involved in adult teaching -learning, campus counselling and administration educational campus. [ABSTRACT FROM AUTHOR]

Purpose Demographic data indicate that the Millennial generation (those born between 1982 and the early 2000s) are entering the workforce and will become an increasingly significant component of the workforce in the near future. The Millennial generation appears to have significant differences in values, attitudes and expectations regarding work than prior generations.Design/methodology/approach The authors reviewed the literature on the “Millennial” generation (those born between 1982 and the early 2000s) and the research on giving negative feedback to identify issues that are significant with respect to the manner in which managers give negative information to this new generation of workers.Findings To be effective, negative feedback to Millennials needs to be consistent and ongoing. The feedback must be perceived by Millennials as benefitting them now or in the future. Managers must be assertive enough to make sure the employee understands the concerns, but sensitive to the fact that many Millennials have difficulty accepting such feedback.Research limitations/implications These findings offer suggestions for future research that needs to explicitly examine the differences in the new generation of workers and how these persons respond to current managerial practices.Practical implications Millennials are now entering the workforce in significant numbers. Managers will find increasing opportunities to address the organizational and individual needs of these workers. Managers must learn how to effectively direct and motivate this generation of workers, including how to provide constructive negative feedback.Social implications Demographic data indicate that the so-called “Baby Boom” generation will be leaving the workforce in large numbers over the next few years, and will be replaced by the Millennial generation.Originality/value To date, there has been little attempt by management researchers to address the organizational implications of the generational shift that is occurring. We seek to draw attention to one specific area of management practice – delivering negative feedback – and explore how the knowledge may be changing as a new generation of workers enter the workplace. [ABSTRACT FROM AUTHOR]

The article focuses on the topic of celebrity endorsement in TV commercials in terms of their perception by Generation Y. For the purposes of the study effectiveness of advertising was reduced on recall of commercials - in the sense of one's ability to correctly link the celebrity to promoted brand/product. The aim of the text is to verify the effectiveness of celebrity endorsement concepts both on the basis of particular attributes and qualities of the endorser and on the execution of commercials. This approach allows operative assessment of validity of some established theories regarding the celebrity endorsement. In the pre-research phase we applied a hybrid post-testing methodology, namely the recall method, to select two groups of celebrity endorsers: successful and unsuccessful ones. In the following research we employed a method of polarity profile on selected celebrity endorsers, while five adjective groups were chosen. These groups represented the examined dimensions of attractiveness, credibility, expertise, and the attitude towards the advertisement. Results of the study confirm little evidence which would support ability to recall linkage of the celebrity with the promoted product/brand. However, the research approves presence of some irritating elements related to the perception of commercials, which were identified as applicable to effective celebrity endorsement. These findings emphasise the relevance of proper execution of commercials which, in the context of celebrity endorsement, could be thought of as a relatively marginalised issue. [ABSTRACT FROM AUTHOR]

The article is a qualitative study that focuses on the authenticity and self-constructions of Christian millennials in Africa. While exploring how 15 respondents manifested their authentic self-behaviours using a case study design, the hallmark of the study was to observe the common coping mechanism of self-regulation, adopted by respondents to deal with their internal crisis. This coping strategy was employed as they remained true to self by creating new “authentic” images of themselves in the forms of theborderline self, thepromissory self, thehyphenated self, and thereligious self. By implication, looking at the issue of authenticity from an African context has produced an African conceptualisation of authenticity. I argue that African authenticity can be understood by interpreting Africa’s voices of self-expression and images of self-definition, resonating within various African contexts in hope for some kind of cathartic and authentic living experience. [ABSTRACT FROM AUTHOR]

We examine time period and generational differences in attitudes toward women’s work and family roles in two large, nationally representative U.S. samples, the Monitoring the Future survey of 12th graders (1976–2013) and the General Social Survey of adults (1977–2012). Twelfth graders became more accepting of working mothers and equal roles for women in the workplace between the 1970s and the 2010s, with most change occurring between the 1970s and the late 1990s. Acceptance of dual-income families and fathers working half-time or not at all (stay-at-home dads) also increased. Thus, for the most part, Millennials (born 1980s–1990s) have continued trends toward more egalitarian gender roles. However, slightly more 12th graders in the 2010s (vs. the late 1990s) favored the husband as the achiever and decision maker in the family. Adults’ attitudes toward working mothers became more egalitarian between the 1970s and the early 1990s, showed a small “backlash” in the late 1990s, and then continued the trend toward increased egalitarianism in the 2000s and 2010s. In hierarchical linear modeling analyses separating the effects of time period, generation/cohort, and age, trends were primarily due to time period with a generational peak in egalitarianism among White women Boomers (born 1946–1964). Policy makers should recognize that support for working mothers is now a solid majority position in the United States and design programs for working families accordingly. [ABSTRACT FROM AUTHOR]

Through prioritizing student voice, this study investigated the perspectives of millennial students in relation to their preferences and priorities for how they desired to experience teaching and learning. While not experts, our assumption was that undergraduate students, because of their relatively long experience as students, would be closely in touch with how they preferred to learn. Employing a mixed method study, randomly selected students (n = 291 of a total N = 2,993) completed a brief online survey, and we followed with qualitative focus groups and individual interviews in order to confirm the quantitative data and deepen our understanding of the student perspective. Findings pointed toward particular student preferences and priorities for: teacher behaviors such as caring, passion, and enthusiasm, the communication of clear expectations, course alignment between course content taught and tests, a desire for more real-world examples and applications, and active learning opportunities, all of which, in turn, were generally linked by students to their improved attention, intensity of focus, and ability to engage both in the classroom and during homework. [ABSTRACT FROM AUTHOR]

The article argues that generational differences are important and meaningful even though they have methodological and theoretical challenges. Topics discussed include difference in classic sociological perspective with that of psychological perspective; difference in perspective of Baby Boomers, Millennials and Generation X; and cultural shift towards individualism.

The article focuses on risks of not responding to change in generations with new talent strategies and need to propose a new theory about the development of a new millennial culture so that researchers may capitalize on positive and joyful workplace culture.

In this article, the author claims that Millennials (Generation Y) are going to hell as young children do not respect their parents and do not hold on to their values.

Data Privacy is the new emerging area of law. Data has been exploding exponentially over the last decade and a half, yet it seems like the legal community along with the rest of the world is just beginning to seriously pay attention to data privacy as the result of related security issues like the many recent data breaches in the retail market within companies like Target, Chic-Fil- A, and Home Depot. We have all been aware of the privacy issues, but they have been on the back burner as we have been too busy running around trying to keep up with all of the emerging technology being created to manage all of the data. We have been telling ourselves that we would get to it later and ignoring that little voice somewhere in the back of our minds that was whispering that we should not put it off. But as lawyers, we are professional procrastinators and we ignored that voice for so long that now many of us are scrambling to get some guidelines together. But, are we wasting our time? We are living in a new era and as new norms of digital privacy emerge, will we find that there is no longer any expectation of privacy? The new generation of Millennials are exhibitionists compared to the Baby Boomers and even many Generation Xers. Will we spend the next few years of our lives developing ways to make certain that Personal Private Information ("PPI") is protected, only to find that the people we are protecting are openly sharing what we have been trying to protect? Will we find that not only do the Millennials not have an expectation of privacy, but that the world that they envision and will create will be one of openness, inclusion, and transparency beyond anything we have ever imagined? And, if so, do we have a duty to attempt to steer them in another direction?. This article looks at the history of privacy law, defines "big data," examines the existence of and derivation of the right to privacy, and explores how the future of privacy law could be affected by the Millennial Generation's apparently changing attitude. [ABSTRACT FROM AUTHOR]

The article discusses link between the use of social media networks and development of mood disorders. Topics explored include a case scenario involving a 25-year-old woman who reported depression and anhedonia which may be attributed to her tendency to compare oneself with friends on social media platform Facebook, the emotional and physical symptoms of the fear of missing out (FOMO) phenomenon among millennial users of social media, and the proper management of social media utilization.

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Nobel laureates Schultz (1971) and Becker (1964, 1993) reinvigorated the analysis of education investments. Human capital investments that improve cognitive skills for elementary and secondary students have important economic implications. An interdisciplinary, 12-construct technology integration education (TIE) model was developed. The sample consisted of 33 elementary education majors and 23 secondary education majors. Limited correlational and predictive relationships between the motivation variables and TPACK variables were found. However, the empirical evidence revealed new insights about self-determination motivation theory. Intrinsic motivation had a higher, significant positive correlation than extrinsic motivation with three dependent variables, while extrinsic motivation had a higher, significant positive correlation than intrinsic motivation with two dependent variables. These limited findings suggest that complex, contingent relationships exist between motivation variables and TPACK variables. The TIE model advances a robust research agenda for the interdisciplinary field of microhuman capital investments, which includes the education of Millennial preservice teachers. [ABSTRACT FROM AUTHOR]

Health human resource and workforce planning is a global priority. Given the critical nursing shortage, and the fact that nurses are the largest group of healthcare providers, health workforce planning must focus on strategies to enhance both recruitment and retention of nurses. Understanding early socialization to career choice can provide insight into professional perceptions and expectations that have implications for recruitment, retention and interprofessional collaboration. This interpretive narrative inquiry utilized Polkinghorne's theory of narrative emplotment to understand the career choice experiences of 12 millennial nurses (born between 1980 and 2000) in Eastern Canada. Participants were interviewed twice, face-to-face, 4 to 6 weeks apart prior to commencing their nursing program. The narratives present career choice as a complex consideration of social positioning. The findings provide insight into how nursing is perceived to be positioned in relation to medicine and how the participants struggled to locate themselves within this social hierarchy. Implications of this research highlight the need to ensure that recruitment messaging and organizational policies promote interprofessional collaboration from the onset of choosing a career in the health professions. Early professional socialization strategies during recruitment and education can enhance future collaboration between the health professions. [ABSTRACT FROM AUTHOR]

Members of Generation Y, or Millennials, have been accused of being lazy, whiny, pampered, and entitled, particularly in the college classroom. Using an equity theory framework, eight items from a measure of work entitlement were adapted to measure academic entitlement in a university setting in three independent samples. In Study 1 (n = 229), confirmatory factor analyses indicated good model fit to a unidimensional structure for the data. In Study 2 (n = 200), the questionnaire predicted unique variance in university satisfaction beyond two more general measures of dispositional entitlement. In Study 3 (n = 161), the measure predicted unique variance in perceptions of grade fairness beyond that which was predicted by another measure of academic entitlement. This analysis provides evidence of discriminant, convergent, incremental, concurrent criterion-related, and construct validity for the Academic Equity Preference Questionnaire. [ABSTRACT FROM AUTHOR]

Some authors have stated that university students born after 1982 have been profoundly influenced by digital technologies, showing different characteristics when compared to previous generations. However, it is worth asking if that is a current observable phenomenon. Are those students born after the 80s really more familiar with ICT tools than those born in previous generations? Do they show different study habits and learning paths? Different research lines (Kennedy, et al., 2010; Bennett, Maton, & Kervin, 2008; Gros, García, & Escofet, 2012) highlight that scientific data is rarely used when discussing this generation's characteristics; however, none of them have proved in statistical terms that college students do not fit in the Net Generation characteristics and that their habits of ICT use in social and professional activities do not differ from older generations. The international research project, Digital Learners in Higher Education, seeks to develop a sophisticated and evidence-based understanding of university learners in different institutional contexts and the perception of cultures in their use of technology in a social and educational context. Data has been collected from four institutions in Canada and Spain: the British Columbia Institute of Technology, the University of Regina, the Open University of Catalonia (UOC), and the University Rovira i Virgili. In order to develop this project, we used a multi-case study embedded design (Yin, 2009). The UOC's case is deeply analysed in this paper to affirm that the Net Generation is more speculative than real and that includes students' perception about this phenomenon, and guidelines are proposed in an eLearning context. [ABSTRACT FROM AUTHOR]

The members of the Millennial Generation (born between 1981-1999) are now graduating from college and obtaining their first post-graduate positions. For many Millennials, this will be the first professional interaction they have with mature adults. This study surveyed the attitudes of the Millennial Generation using the Multidimensional Attitudes Toward Older Adults Scale (MATOAS) (Iwasaki, 2006). The objective was to assess younger adult attitudes toward older adults. This study concluded that negative attitudes toward older adults prevailed among younger adults. Techniques for educators and supervisors to increase positive and decrease negative attitudes toward older adults are discussed. [ABSTRACT FROM AUTHOR]

The article reports on an experiment to test the impact of negative publicity on celebrity ad endorsements. The extent to which negativity influences attitudes toward a celebrity, and to what degree this influences consumers of high-low involvement and image-related products is examined. Three hypothetical incidents relating to an extramarital affair, a drink-driving incident, and criticism of the professional integrity for three different celebrities (a television sitcom and film star, a television and radio presenter, and a current affairs television presenter) were developed and investigated using a sample of "Generation Y" consumers. Three different sources of negative information were used, based on rumor, media footage, and celebrity publicly tells all. The findings suggest that the statements had a negative effect on the overall attitudes toward the celebrities but showed variations for different product categories. Interestingly, there were no significant differences based on the source of negative information. Several implications are discussed and directions for future research suggested. [ABSTRACT FROM AUTHOR]

Sustainability is an ongoing theme in the tourism literature and is a growing concern in the wider area of business studies. As a consequence, there has been growing recognition of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This article reports a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm Scale. [ABSTRACT FROM AUTHOR]

In this article, the author focuses conducted by Antonio Ventriglio and Dinesh Bhugra related to the set of values and expectations of different generations. It mentions that the generations are formed by different social and cultural factors which influence the patterns of child rearing and their growth. It highlights that different learning, communication and leadership styles should be used for teaching young generations.