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This paper discusses findings from a commissioned evaluation of an Australian government COVID-19 health campaign that utilised third-party influencers to increase the reach of health communication messages among culturally and linguistically diverse young people. Although the campaign was successful, interviews with select influencers and target audience members indicated that the 'serious' tone of the health messaging was less effective and less likely to be shared and that messages should be more 'entertaining'. Analyses of data indicated three themes providing insights into how future campaigns may benefit from a focus that draws together health information and entertainment using models already constructed in the entertainment–education field: (1) Entertaining health messages have a stronger fit with influencers who are known for their entertainment value; (2) Entertaining messages are more memorable and more likely to be shared; (3) A balance between entertainment and the signifiers of trust and credibility such as government health authority logos overcomes trust issues in the context of current health disinformation and misinformation. [ABSTRACT FROM AUTHOR]

Background: Mass media campaigns are a necessary tool for public health practitioners to reach large populations and promote healthy behaviors. Most health scholars have concluded that mass media can significantly influence the health behaviors of populations; however the effects of such campaigns are typically modest and may require significant resources. A recent Community Preventive Services Task Force review on stand-alone mass media campaigns concluded there was insufficient evidence to determine their effectiveness in increasing physical activity, partly due to mixed methods and modest and inconsistent effects on levels of physical activity. Methods: A secondary analysis was performed on the campaigns evaluated in the Task Force review to determine use of campaign-building principles, channels, and levels of awareness and their impact on campaign outcomes. Each study was analyzed by 2 reviewers for inclusion of campaign building principles. Results: Campaigns that included 5 or more campaign principles were more likely to be successful in achieving physical activity outcomes. Conclusion: Campaign success is more likely if the campaign building principles (formative research, audience segmentation, message design, channel placement, process evaluation, and theory-based) are used as part of campaign design and planning. [ABSTRACT FROM AUTHOR]

Background: This paper reviewed a) mass media campaigns and b) 'new media' interventions to promote physical activity. They are different kinds of interventions, with campaigns being mass-reach communications efforts to increase population awareness of physical activity. 'New media' interventions assess the impact of web-based, internet, other 'new media' and e-mail-delivered interventions to increase physical activity. Methods: Previous reviews of mass media campaigns and 'new media' interventions were assessed, and more recent peer-reviewed publications identified using routine electronic databases. For each area, a framework for interventions was described, and evidence for the effectiveness of these interventions, the main outcomes of interest, and methodological strengths and weaknesses were identified. Key recommendations: For mass media campaigns, key recommendations were to use consistent and well-branded messages, and for campaigns to be integrated across local, State and national levels, with sufficient resources to purchase sufficient media. Mass media campaigns should be subject to rigorous formative, process and impact evaluation. For 'new media' interventions, there is clear evidence of effectiveness, but efforts should be made to increase the reach and generalizability of these interventions. They should be provided as a low cost component of integrated communitywide physical activity programs. [ABSTRACT FROM AUTHOR]

Using survey data from heterosexual adult men in the U.S., the present study has two objectives. The first objective is to provide an additional data point on the overall, bivariate association between frequency of pornography consumption and condom use. The second objective is to test the theoretical proposition that the association between using pornography more frequently and using condoms less frequently will be stronger when pornography is seen as functionally important and weaker when pornography is not seen as functionally important. At the bivariate level, more frequent pornography consumption was associated with using condoms less consistently. At the level of contingency, pornography use predicted condom nonuse only when men perceived that pornography was a primary source of information about sex. When men did not perceive that pornography was a primary source of sexual information, their rate of condom use was unrelated to how much or how little they consumed pornography. Collectively, these results are consistent with the public health position that pornography can be a risk-factor for condomless sex and the theoretical position that the socializing impact of sexual media depends on the pedagogical value attributed to that media. [ABSTRACT FROM AUTHOR]

The prevalence of messages advocating weight management has likely resulted in considerable anti-obesity message fatigue but the phenomenon remains understudied. This study examined two aspects of antiobesity message fatigue: (1) effects of preexisting anti-obesity message fatigue on cognitive processing of an incoming anti-obesity message and (2) predictors and effects of message fatigue responses expressed after exposure to the message. Results from a two-wave online experiment involving overweight and obese adults in the U.S. (N = 251) showed that preexisting message fatigue (in wave 1) positively predicted counterarguments, while negatively predicting message-consistent and issue-relevant thoughts expressed after exposure to an anti-obesity message (in wave 2). Moreover, the experimental findings show that physical health frames generated greater message fatigue responses than mental health frames. Message fatigue responses, in turn, predicted more unfavorable attitude toward message recommendations, completely mediating the effects of physical health frames on attitude. Women and older participants were more likely to express anti-obesity message fatigue responses than their counterparts. These findings underscore the need to recognize message fatigue as a significant barrier to communicating health. [ABSTRACT FROM AUTHOR]

The paper explores the possibilities for nutrition education for children via television, one alternative proposed in the controversy regarding TV advertising to children. Results from nine experimental studies of the impact of short ad-like television nutrition messages on children's nutrition attitudes, beliefs and behaviors are reviewed. Conclusions are drawn regarding the important characteristics of situations in which educational messages can be expected to be successful and the characteristics of successful messages. Recommendations for future research are offered. [ABSTRACT FROM AUTHOR]

Background: With rapidly changing lifestyle and exposure to the Internet and mass media, lifestyle and sexual behavior of adolescent students are also changing rapidly. Objectives: To investigate the sexual behavior of adolescent students and to study misconceptions prevailing among them. Methods: A cross-sectional survey of 1022 adolescent students aged 14-19 years as a part of an Indian Council of Medical Research sponsored survey. Sexual behavior explored by interview method. Logistic regression analysis for finding correlates. Results: Intimate friendship was reported by 19.2% respondents. The sexual behavior included 89% exposure to sex-related material, 74.7% were aware of sexual intercourse. Awareness regarding at least one contraceptive was found among 95.5% (94.5% of condoms and 67.2% of emergency contraception). About 6% respondents reported some sex-related problems and 2.5% of all respondents consulted some doctors for these problems. Awareness of HIV/AIDS was quite high (about 99%), and 96.4% of them were of the opinion that it is spread through sexual intercourse. Knowledge regarding transmission of sexually transmitted infections (STIs) through sexual contact was found among 89.2% respondents. Avoidance/abstinence from sex (84.7%), faithful to one partner (81.7), and use of barrier methods (90.3%) was main reported preventive measures for STI's. About 33% want that the discussion about sex should be open and frank, and 69.4% showed the need of sex education in the schools mostly by doctors. Conclusions: Sexual behavior of adolescent students is changing, and awareness about sex acts is also increasing. There is likelihood of indulging in risky behavior by adolescents. Family life education was felt necessary mainly by qualified medical staff. [ABSTRACT FROM AUTHOR]

Laryngeal cancer has poorer outcomes if diagnosed at a later stage. Improving awareness could encourage earlier presentation and improve outcomes. This study aimed to evaluate a public engagement campaign targeted at raising awareness of laryngeal cancer. An epidemiological study identified high-risk populations in the region. A target population as well as a matched control population was selected. A cancer awareness survey combined with focus groups guided the design of a 3-month multimedia campaign. The survey was repeated post-campaign to evaluate the campaign effectiveness. The study identified populations with the highest rates of laryngeal cancer and late stage disease at presentation. The surveys performed revealed a limited effect of the multimedia campaign in raising awareness of the signs and symptoms of laryngeal cancer. Recall of the campaign also faded rapidly. This is the first public awareness campaign aimed at laryngeal cancer carried out in the UK. The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered. [ABSTRACT FROM AUTHOR]

Media plays a role of significant ally in any state of public health by disseminating timely and important information regarding deadly diseases. Due to the growth of private television and FM radio channels in Pakistan, such issues, which were considered taboo subjects are now getting attention. This research explored the role of Pakistani television channels in creating HIV/AIDS awareness. The study was carried out through interview and survey methods. Primarily related messages were reviewed for questionnaire design and data was collected to investigate the role of media in HIV/AIDS awareness. Random sampling technique was used to collect the data from individuals (both males and females) aged 16-40 years from Lahore. The results showed gender wise insignificant association between television messages and awareness about HIV and AIDS. However the findings of the study revealed that despite accessibility; television messages were ineffective in creating awareness and eliminating misconceptions about this deadly disease. On the basis of the results, recommendations were also made for the health policy makers and media organizations in Pakistan. [ABSTRACT FROM AUTHOR]

Antismoking mass media campaigns are known to be effective as part of comprehensive tobacco control programs in high-income countries, but such campaigns are relatively new in low- and middle-income countries and there is a need for strong evaluation studies from these regions. This study examines Malaysia's first national antismoking campaign, TAK NAK. The data are from the International Tobacco Control Malaysia Survey, which is an ongoing cohort survey of a nationally representative sample of adult smokers (18 years and older; N = 2,006). The outcome variable was quit intentions of adult smokers, and the authors assessed the extent to which quit intentions may have been strengthened by exposure to the antismoking campaign. The authors also tested whether the impact of the campaign on quit intentions was related to cognitive mechanisms (increasing thoughts about the harm of smoking), affective mechanisms (increasing fear from the campaign), and perceived social norms (increasing perceived social disapproval about smoking). Mediational regression analyses revealed that thoughts about the harm of smoking, fear arousal, and social norms against smoking mediated the relation between TAK NAK impact and quit intentions. Effective campaigns should prompt smokers to engage in both cognitive and affective processes and encourage consideration of social norms about smoking in their society. [ABSTRACT FROM AUTHOR]

Background: To determine the knowledge, attitudes and practices regarding organ donation in western India. Methods: Convenience sampling was used to generate a sample of 250; 200 interviews were successfully completed and used for analysis. Data collection was carried out via face to face interviews based on a pre-tested questionnaire in selected public areas of Ahmedabad, Gujarat state of India. Data entry was made in excel software in codes and analysis was done by SPSS software. Results: About 86% of participants were aware of the term organ donation but knowledge about its various aspects was low. About 48% aware people heard about organ donation through medical fraternity, whereas only about 21% became aware through mass media. About 59% of aware people believed there is a potential danger of donated organs being misused, abused or misappropriated. About 47% of aware people said they would consider donating organs, while only 16% said they would definitely donate irrespective of circumstances. Around 97.67% participants said they would prefer to donate to nonsmokers. About 74.41% participants were unaware about any legislation regarding organ donation. About 77% participants showed their will to donate to mentally sound persons, and 42.04% participants showed their will to donate even physically challenged people. Around 78 participants felt that they would donate organs to persons irrespective of their religion. About 81% of aware people were of the opinion that consent for organ donation after death should be given by family members. None of the interviewed participants had a donor card. Conclusion: Better knowledge and awareness will help in promoting organ donation. Effective campaign needs to be driven to educate people with relevant information with the involvement of media, doctors and religious scholars. [ABSTRACT FROM AUTHOR]

Objective To assess the utility of oral cancer screening for the early detection of oral potentially malignant disorders ( OPMDs) and oral cancer ( OC) in a population of Oporto city. Material and Methods We conducted an OC screening program in the city of Oporto between 2010 and 2011 using two methodologies of population recruitment: Volunteers attending an OC screening day recruited via a mass media campaign; and OC screening during dental visits to a public hospital in the Oporto City. Participants' socio-demographic information and life-style habits were ascertained by interviewers, and an oral mucosal examination (screen) was conducted by previously trained and calibrated group of 20 screeners. Results A total of 727 individuals (277 males and 450 females) with a mean age of 54 years (range 18-94) were screened. During screening, we detected 22 OPMDs: 13 (59.1%) oral leukoplakias and 9 (40.9%) cases with oral lichen planus. No erythroplakias were detected. In addition, two oral carcinomas were detected, both in the T1 stages of the disease. All screen positives attended a specialist clinic following referral to confirm their diagnoses. A randomly selected sample among negative screens was also examined to assess any false negatives. The sensitivity was 96% and specificity was 98%. Significantly more positive cases were found among older individuals (≥54 years) ( P = 0.045). Conclusion Screening data suggest that new cancers and OPMDs can be detected by invitational and opportunistic screening and offer a platform to raise the awareness and knowledge on this cancer in the Portuguese population. [ABSTRACT FROM AUTHOR]

Because the media influences society's perceptions of reality, the treatment of mental illness in the news can have an effect on the societal stigma related to it. This study aimed to analyze the content and form of news items related to mental illness in Spanish newspapers in order to understand their role in propagating or attenuating stereotypes, prejudices, and stigma. The authors conducted a cross-sectional descriptive study on the basis of a review of news items related to mental illness appearing in the Spanish print media. A sample was taken from articles published on the subject in the 20 Spanish newspapers with the widest circulations over the course of the year 2010. Formal elements and content were analyzed by means of a structured evaluation system. The authors analyzed 695 news items. The content of 47.9% (n = 333) of the articles was not strictly related to mental illness, but rather clinical or psychiatric terms were used metaphorically, and frequently in a pejorative sense. The remaining 52.1% (n = 362) consisted of news items related specifically to mental illness. Of these, news items linking mental illness to danger were the most common (178 texts, 49.2%), specifically those associating mental illness with violent crime (130 texts, 35.9%) or a danger to others (126 texts, 34.8%). The results confirm the hypothesis that the press treats mental illness in a manner that encourages stigmatization. The authors appeal to the press's responsibility to society and advocate an active role in reducing the stigma towards mental illness. [ABSTRACT FROM PUBLISHER]

Public health officials have continually urged journalists and other members of the news media to ease off health frames that focus on individuals and to instead promote broader societal frames. Although some scholarly research has reinforced these pleas, none has examined the interplay between frames of health news coverage and resulting public comments. The current online environment invites such an analysis, allowing news organizations to post articles online and the public to comment on those articles. Using a content analysis, this study reveals thematic frames in online health stories may drive down gain-oriented responses, while episodic frames may prompt the public to share more personal comments. Furthermore, the findings examine other textual factors—gain and loss frames and mobilizing information—that may be driving the volume and frames of user comments to health stories online. [ABSTRACT FROM AUTHOR]

Mass media campaigns are part of a comprehensive, population-based approach to communicate physical activity behavior change. Campaign awareness is the most frequently reported, short-term comparable measure of campaign effectiveness. Most mass media campaigns report those who were aware with those who are unaware of campaigns. Few campaigns follow awareness in the same respondent, over time, during a mass media campaign to track different patterns of awareness or awareness profiles—“never,” “early,” “late,” or “always”—that may emerge. Using awareness profiles, the authors (a) address any demographic differences between groups and (b) assess changes in physical activity. Find Thirty every day® was a populationwide mass media campaign delivered in Western Australia. The cohort comprised 405 participants, who completed periodic telephone interviews over 2 years. Almost one third (30.4%) were “never aware” of the campaign. More than one third recalled the campaign at one or more time points—“early aware.” Ten percent became aware at Time 2 and stayed aware of the campaign across the remaining time. Examining within and across the awareness profiles, only gender was significant. This article provides an approach to profiling awareness, whereby people cycle in and out and few people are “always aware” over a 2-year period. It presents possible implications and considerations for future campaign planners interested in establishing and maintaining campaign awareness with adult populations. [ABSTRACT FROM PUBLISHER]

The media plays a vital role in informing the public about new developments in cancer research and influencing cancer policy. This is no easy task, in view of the myriad of trials and wonder drugs that purport to be the 'magic bullet'. However, misrepresentation can have profound consequences. In this qualitative study, we sought to understand the interaction between the media and cancer through the perspective of European science journalists by defining their attitudes towards current cancer research and challenges faced when reporting science news. A total of 67 respondents took part in this online survey, which was distributed by the European CanCer Organisation (ECCO) to all its media contacts between June and September 2013. Fifty-three per cent had over 20 years experience in reporting science news stories. The respondents utilised a number of media formats, including newsprint, online services, and radio. Fifty per cent ranked public interest as the greatest influence on their selection of cancer research topics, followed by topicality. Respondents were conscious of being fed ambiguous and exaggerated results from trials by the research community. Sixty-five per cent of respondents would appreciate access to a forum of experts willing to provide comment on new research findings. Seventy per cent highlighted the importance of prompt responses from scientists and researchers during correspondence, and the need to have advance warning of new developments (49%). To conclude - coverage of cancer related issues and scientific advances require greater collaboration between the press and cancer healthcare community to provide both credibility and accountability for the health information disseminated. Key areas include a more precise definition of the research context and differentiation of absolute and relative risks, as well as individual and population risks and an informed discussion about the realities and limitations of cancer care and research. [ABSTRACT FROM AUTHOR]

Background: Lung cancer is the most common cause of death due to malignancy. The media as a source of information about cancer especially lung cancer could make substantial contribution to help physicians and patients in terms of prevention, treatment and follow up. This study aimed to obtain in depth understanding of the role of media in the context of clinical knowledge and recognize its effect on behavior of patients. Materials and Methods: Using lung cancer patients' records admitted to Masih Daneshvari Hospital, we conducted a structured interview with them via telephone to collect information. The transcript of interviews was prepared. The transcript was then coded and analyzed using MaxQDA based on "theme method". Due to the structured basis of the study, the primary frameworks were considered as conceptual categories in coding. Results: The majority of lung cancer patients did not receive any information before the awareness about their disease unless having a family with a history of cancer. Following awareness of disease, they mostly received their information from physicians. In spite of the large amount of medical information available in the media, insufficient use of media by cancer patients indicated the absence of appropriate communication between the media and patients. Television was the mass media commonly used by patients and as a result of no access to Internet and medical books as well as lack of proficiency in English language they were deprived of specialized resources of information. Conclusion: Mass media should focus on raising awareness about prevention and treatment of lung cancer. This study can be a preliminary step in health communication research and may be used by researchers in terms of methodology and vision. [ABSTRACT FROM AUTHOR]