Search

Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature streams on retro, heritage, nostalgia, and vintage. This article reviews marketing literature on retro, heritage, nostalgia, and vintage – and their ontological, methodological, and axiological underpinnings – to synthesise a differential overview of these streams and contribute shared future research directions for researching and understanding past-themed marketing. Thus, based on our review, we identify and discuss areas for future research on marketing the past, specifically concerned with authenticity complexities and marketing management perspectives. [ABSTRACT FROM AUTHOR]

Servitization is vital to manufacturing enterprises' competitive advantages and financial performance in contemporary digitalisation environments. Enterprises are increasingly relying on industrial Internet platforms to satisfy potential customers' needs as well as to create superior value, but the literature has neglected to explain how enterprises can leverage such digital platform to improve the efficiency and effectiveness of servitization. This study aims at describing how the industrial Internet platform can enable servitization of manufacturers. Based upon the meta-theoretical foundations of service-dominant logic, we identify the 'sense and respond' servitization strategy enabled by the industrial Internet platform. By performing a questionnaire survey, we find that the industrial Internet platform approach based on the connectivity and compatibility architecture can enable manufacturers to improve the efficiency of resource integration and resource reconfiguration, which facilitates the implementation of servitization via market perception. We argue that the industrial Internet platform affects an organisation's ability to sense the market and resource management actions; these operational resource actions are a significant antecedent of the servitization strategy. [ABSTRACT FROM AUTHOR]

Firms often use crowdsourcing contests to develop marketing ideas and solutions. Despite the prevalence—and unique aspects—of marketing ideation crowdsourcing contests (MICCs), there has been little examination of these contests' shareholder wealth implications. Adopting a signaling perspective, the authors conduct an event study of 508 MICC announcements and find that they are associated with higher returns, but also higher idiosyncratic risk, indicating that investors hold a mixed view of such contests. Further, the authors consider how contest design factors and firm marketing resources may signal the cultivation of intellectual and relational market-based assets to shape their stock market impact, providing firms guidance to better design their MICCs. Specifically, they find that returns are enhanced when firms use professional (vs. general public) contests, specifically scoped contests, and contests using crowd judging (vs. expert panels), and for firms with stronger marketing capabilities. However, brand factors have mixed effects on returns, with a brand's relevant stature having a positive effect and its energized differentiation having a negative effect on returns. Product MICCs and generally scoped contests heighten the negative effects on risk, whereas marketing resources have no impact. Results offer implications for practitioners, including the finding that many MICC design choices commonly used in practice (i.e., general public contests and expert panels) are viewed less favorably by investors. [ABSTRACT FROM AUTHOR]

Firms have appointed a significant number of female chief marketing officers (CMOs) over the past decade. However, the question of how female CMOs differ from their male counterparts is yet to be explored. This research uses a multimethod approach to examine when and why female CMOs' marketing decisions differ from those of male CMOs. In Study 1, the authors use secondary data to examine the effect of CMO gender on multiple marketing decisions and find that female CMOs make less risky decisions. Further, the authors find evidence that female CMOs' risk-taking behavior is contingent on structural, organizational, and environmental factors (CEO gender, relative firm performance, and demand uncertainty). In Study 2, the authors employ the MarkStrat simulation, in which participants assume the role of CMO, to test the main finding from Study 1 in a controlled setting and provide evidence for the differential effect of gender on radical versus incremental new product introductions. In Study 3, the authors examine survey data to find evidence for the underlying mechanisms (overconfidence, failure avoidance orientation, and scrutiny) behind female CMOs' lesser risk-taking behavior. [ABSTRACT FROM AUTHOR]

In this paper, we want to show our appreciation for a major figure in our discipline by reading his work carefully, juxtaposing this material with historical narratives that place him in context. We think he would have appreciated the imbrication of his ideas with those of pertinent scholarly forebears, the reactions against socialism, impact of the Cold War, as well as the philanthropic politics that have shaped our intellectual parameters. As we make clear, M.J. Baker was a pioneer, justifying and extending the reach of marketing in the United Kingdom. He wore many hats: academic, editor, entrepreneur, and institution builder. Core themes in his writing are outlined, with attention devoted to his paradigmatic, epistemological and ethical commitments. [ABSTRACT FROM AUTHOR]

Organisations that develop analytical capabilities can leverage advanced data platforms and cloud-based solutions; they may also experiment with sophisticated machine learning algorithms. But when business analysts or data scientists fail to bridge the gaps among data, analytics, and decision-making, it might imply a premature implementation of complex data analytics. This article aims to derive clear guidelines from management literature to formulate a stepwise approach for deploying marketing analytics with increasing levels of complexity. Furthermore, we demystify the relevant jargon. [ABSTRACT FROM AUTHOR]

Charitable organisations are principled actors providing essential community services. However, due to some highly publicised charity scandals in recent years, they are under increased scrutiny today. This study explores the impact of negative publicity (i.e. publicly reported scandals) about charitable organisations on the contributions of regular donors and analyses the moderating role of email marketing communications as a key factor in counteracting the impact of negative publicity on donations. The results of analysing a sample of regular donors during the period 2013–2020 reveal that negative publicity about charities reduces the amount donated, and that this effect is stronger on the contributions of more frequent donors, who are potentially more sensitive to this publicity. This impact is softened by email marketing communications. The implications for the field of marketing management in charities are discussed. [ABSTRACT FROM AUTHOR]

Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline. [ABSTRACT FROM AUTHOR]

Academic publishing has faced numerous ethical challenges, but reviewer conflict of interest (COI) and potential associated coercive citation requests present an under-explored area of concern. Although we expect most reviewers to act ethically, the drive for academics to increase their citation counts creates a potential incentive for reviewers to seek citations of their own work, presenting a potential reviewer COI. With citation counts serving as an important part of most university and journal rankings, the integrity of the research review process has far-reaching implications. This study analyzes journals' communication to reviewers regarding coercive citation requests and COIs in general, with 205 survey responses from editors of major management or marketing journals, and an assessment of a randomly selected subset of 30 leading journal websites. The majority of journals did not discuss reviewer coercive citation requests or COIs, nor have any obvious processes to screen for it. We discuss the factors that foster an environment conducive to coercive citation requests and identify easily adoptable changes to review formats to address the problem. We also discuss the need to examine the triad of relationships among authors, reviewers, and editors, taking a systems approach. We encourage attention to balance of power and cocreation. [ABSTRACT FROM AUTHOR]

Based on the emerging capital market of China, this paper uses the data of Chinese listed companies to test the market value management behavior of CEOs under the incentive of industry tournaments. The empirical results show that the CEOs industry tournament improves the value of listed companies by attracting investor attention. In the test of the incentive mechanism of the industry tournament, we find that in the samples with lower industry mobility and state ownership and where the CEO is new, retiring, or a founder, the industry pay gap has a weaker incentive effect on the CEO. In the test of the CEOs' efforts to manage investor attention, this paper finds that CEOs are incentivized to disclose more financial and nonfinancial information, increase advertising spending, and hold more shareholder meetings. Discussed with other incentives, compensation incentives and equity incentives enhance the motivational role of industry championships for CEOs. This study explores in depth the possible impact of industry tournaments on CEO behavioral decisions and also provides a new perspective for corporate to manage investor attention. This provides important reference value for corporate CEO compensation, information disclosure supervision, and investor decision‐making. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to uncover the essential conditions for establishing a successful collaboration between the Fairmont Hotel (Makkah) staff and the senior management team to prepare for cocreating a future shared corporate vision. Design/methodology/approach: This study is an action research project involving senior managers of the Fairmont Hotel (Makkah) and EHL Hospitality Business School (Lausanne, Switzerland). Data were collected from 16 hotel staff members, covering functional/department managers, team leaders, operations supervisors and operational-level employees. Findings: This study uncovered a series of generic proposals made by the hotel staff, which are prerequisites/conditions for successful collaboration with senior management, to prepare for cocreating a future shared vision. Practical implications: In response to the staff's generic proposals, the senior management team proposed practical measures to support continued collaboration between hotel staff and the senior management team. These measures aim to maintain a collaborative approach centered on achieving future common goals and a shared vision to promote sustainable innovation in the services of the Fairmont Hotel (Makkah). Originality/value: This study is innovative in two respects. First, it demonstrates a strong willingness on the part of senior management and staff to collaborate less vertically, contrary to the cultural norm in Saudi Arabia, known for its strong hierarchical distance. Second, the mutual commitment to more horizontal collaboration is not typical of five-star hotels, which are traditionally vertical and hierarchical. [ABSTRACT FROM AUTHOR]

Service Marketing is a set of strategies that seek to generate value to the service and seek to arouse interest in the customer, in addition to meeting expectations or even exceeding them. For this, Marketing has undergone changes and evolutions over time, going through Marketing 1.0, 2.0, 3.0 and 4.0. Later, the Marketing Mix of Services emerged with the 7P's (product, place, price, promotion, process, physical environment and people). This research had the general objective of analyzing which aspects influence the management of service marketing and the perception of quality of motorcycle taxi services provided in the Salgado region. The research is classified as basic, exploratory, descriptive and with mixed methods. The methodology used relied on a qualitative method, through bibliographical research and in-depth interviews carried out with 5 motorcycle taxi drivers, and the quantitative method, through forms applied by google forms for service users in the Salgado-PA region, in a completely remote way. With the results of the research, it was observed that motorcycle taxi drivers do not have technical knowledge about the need and importance of using practices such as feedback or dissemination on social networks, or advantages that they can acquire when there is an alliance with associations, generating greater confidence on the part of customers about their service, as well as other aspects that influence the improvement of the service provided by these professionals. [ABSTRACT FROM AUTHOR]

Destination marketing organizations (DMOs) have faced significant challenges, and as a result, had to adapt their marketing and management strategies to cope with rapid changes and uncertainty. The objective of this study is to draw from stakeholder management theory and connect it with the literature on agile management to investigate how DMOs have embraced an agile mindset that is more flexible as well as employee and customer-focused amidst these difficult times. In-depth interviews were conducted with senior management at executive levels in the European Travel Commission as well as other from national DMOs across different continents (e.g. Indonesia, Australia, Malta, and South Africa). Overall, this study contributes by presenting a 'Framework of Agile Destination Management and Marketing' to the tourism literature. From a practical perspective, this study provides insights to DMOs by integrating the roles of management, customers, and employees as they relate to the strategies of re-branding, re-segmentation, and re-allocation, respectively. It provides recommendations on how DMOs could adopt insights from this framework to address changes in the future. [ABSTRACT FROM AUTHOR]

Waitlists are commonly used to allocate scarce resources, such as public housing or organs. Waitlist policies attempt to prioritize agents who wait longer by assigning them priority points (à la first come, first served). We show that such point systems can lead to severe inequality across the agents' assignment probabilities unless they use randomization. In particular, deterministic point systems lead to a more unequal allocation than any other rule that prioritizes earlier arrivals, an axiom that ensures that agents who wait longer are treated (weakly) better. Among the policies abiding by this axiom, we show that service in random order (SIRO) leads to the most equal allocation. From a utilitarian perspective, we show that the planner faces no trade-off between equity and efficiency when the flow utility from waiting is nonnegative or negative and increasing over time. In these cases, SIRO is also the most efficient policy. However, when the flow cost of waiting increases over time, then the planner may face an efficiency–equity trade-off: SIRO remains the most equitable policy but may not be the most efficient one. This paper was accepted by Omar Besbes, revenue management and market analytics. [ABSTRACT FROM AUTHOR]

Many firms delegate pricing decisions to sales agents that directly interact with customers. A premise behind this practice is that sales agents can gather informative signals about the customer's valuation for the good of interest. The information acquired through this interaction with the customer can then be used to make better pricing decisions. We study the underlying principal-agent problem that arises in such situations. In this setting, the agent can exert costly effort to learn a customer's valuation and then decide on the price to quote to the customer, whereas the firm needs to offer a contract to the agent to induce its desired joint learning and pricing behavior. We analyze two versions of this problem: a base model where there is a single customer and a single good, and a generalization where there are multiple customers and limited inventory of the good. For both problems, we find a family of contracts whose payoffs can approach first-best payoffs arbitrarily closely even if the agent has limited liability, that is, garners nonnegative payments in all states of the world, and shed light on the structure and implementation of such contracts. Under reasonable assumptions, these contracts can be implemented with commissions that are convex increasing in revenues up to some cap. These contracts continue to perform well under practical adjustments such as commissions with a revenue-sharing structure. This paper was accepted by Itai Ashlagi, revenue management and market analytics. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mnsc.2023.4939. [ABSTRACT FROM AUTHOR]

We study the problem of maximizing payoff generated over a period of time in a general class of closed queueing networks with a finite, fixed number of supply units that circulate in the system. Demand arrives stochastically, and serving a demand unit (customer) causes a supply unit to relocate from the "origin" to the "destination" of the customer. The key challenge is to manage the distribution of supply in the network. We consider general controls including customer entry control, pricing, and assignment. Motivating applications include shared transportation platforms and scrip systems. Inspired by the mirror descent algorithm for optimization and the backpressure policy for network control, we introduce a rich family of mirror backpressure (MBP) control policies. The MBP policies are simple and practical and crucially do not need any statistical knowledge of the demand (customer) arrival rates (these rates are permitted to vary in time). Under mild conditions, we propose MBP policies that are provably near optimal. Specifically, our policies lose at most O(KT+1K+ηK) payoff per customer relative to the optimal policy that knows the demand arrival rates, where K is the number of supply units, T is the total number of customers over the time horizon, and η is the demand process' average rate of change per customer arrival. An adaptation of MBP is found to perform well in numerical experiments based on data from NYC Cab. This paper was accepted by Gabriel Weintraub, revenue management and market analytics. Funding: Y. Kanoria was supported by the National Science Foundation's Division of Civil, Mechanical, and Manufacturing Innovation [Grant CMMI-1653477]. Supplemental Material: The data files and online appendices are available at https://doi.org/10.1287/mnsc.2023.4934. [ABSTRACT FROM AUTHOR]

In building sustainable post-pandemic destinations, it is critical to understand the typologies of tourists' prosocial behaviours. Consequently, this study innovatively applied a latent class cluster analysis to segment the prosocial behaviours of 403 Macau tourists. Three ordered discrete segments were derived based on consistent tourists' probabilities of performing prosocial behaviours on the trip namely: the Self-centred, the Intermediate, and the Philanthropist. The associated ordered logistic regression predicting the segments revealed that relative to the Self-centred, the Intermediate and the Philanthropist are more likely to face death terror, are sociable – seek vacation friends – and believe in cultural and heritage conservation. Not only does this research expand the theoretical application of Terror Management Theory, the Scrooge effect, and the self-esteem concept, it contributes to prosocial alternative tourism with novel destination management implications for marketing and promoting prosocial tourism performance. [ABSTRACT FROM AUTHOR]

This paper is devoted to establishing the consequences of integrating CSR into the marketing mix for financial risks in modern companies. Based on the international statistics for 2023, we compiled a regression model of the dependence of financial risks on the integration of CSR into their marketing mix. Based on that, we developed a new system approach to managing companies' sustainable development. Its features are marketing management of the sustainable development of companies, systemic management of social and financial risks to companies, and implementation of risk management through integrating CSR into the marketing mix. The main conclusion is that the sustainable development of companies in the Decade of Action requires a systemic integration of CSR into the marketing mix, for this will allow for the simultaneous reduction of social and financial risks. The theoretical significance of this conclusion consists in the disclosure of previously unknown cause-and-effect relationships between CSR and financial risks to companies, which are explained in this paper through the lens of the elements of the marketing mix in the 7P model. The originality of this research consists in developing novel marketing tools for the systemic management of social and financial risks for companies with the help of CSR. The practical significance relates to the fact that the offered recommendations on the more complete integration of CSR into their marketing mix will allow reducing financial risks and ensuring sustainable development of Russian companies in the Decade of Action (until 2030). The managerial significance is as follows: the developed system approach to managing companies' sustainable development will improve the practice of risk management in companies due to previously unavailable joint management and the general reduction of social and financial risks. [ABSTRACT FROM AUTHOR]

Copyright of Die Unternehmensbesteuerung (Ubg) is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Contractors' low-carbon construction behaviors (CLCB) are pivotal in advancing decarbonization during the construction phase. However, there exists a notable gap in the comprehensive exploration of the multifaceted factors and mechanisms influencing CLCB. Therefore, this study aims to systematically identify the factors influencing CLCB in China, examine the interrelationships among these factors, and pinpoint the key determinants. Based on topic modeling of Latent Dirichlet Allocation (LDA), influencing factors are identified firstly from the pertinent literature. Subsequently, the causality degree and centrality degree between these factors are assessed by the Decision-Making Trial and Evaluation Laboratory (DEMATEL), followed by the establishment of a hierarchical structure using the Interpretive Structural Modeling (ISM) method, culminating in the identification of pivotal factors. Findings reveal that (1) 21 influential factors influencing CLCB are identified. (2) "Incentive policies for relevant stakeholders" and "Low-carbon regulation and supervision" emerge as key influences. (3) CLCB should be guided by policy and subjective awareness, fortified by market and management support, underpinned by technology, and directly driven by economic considerations. This research furnishes valuable insights for promoting low-carbon development during the construction phase, thereby assisting the construction sector in achieving carbon peak and carbon neutrality. [ABSTRACT FROM AUTHOR]

This study aims to do a bibliometric analysis of the literature available on the organic menu at a restaurant to extract insights into the study area and provide direction for future research. Fifty-nine documents were extracted using the Scopus scientific database published in the restaurant's organic menu area. VOSviewer and R-based Bibliometric software have been used for conducting bibliometric analysis. The trending themes are food aesthetics, alternative food networks, food quality, sustainability and acceptability. The four clusters identified in the organic menu literature identified the behavioral intention of consumers, sustainable development, marketing management and procurement of organic food for the restaurant. The study will first conduct a bibliometric analysis to discover the trending themes and clusters in the organic menu literature. Based on the review, the customer organic menu adoption framework has been developed to understand the study topic better. The study's findings will help managers and practitioners easily understand the trend in the literature on organic menus at the restaurant, which will help formulate marketing strategies and policies. [ABSTRACT FROM AUTHOR]

The purpose of the study was to compare how health-related corporate social responsibility (CSR) factors impact customers' dining intentions of casual restaurants in the US and China. The core variables revealed from the literature review include perceived health-related CSR, customer satisfaction, trust, brand awareness, and revisit intention. The study employed a survey-based approach with data collected in both countries. With a total of 828 completed responses, hypotheses were examined using structural equation modeling. Findings revealed significant differences between the responses of the two countries. Theoretically, a research framework depicting health-related CSR and its critical variables, and its relationships tested and verified, thus this study contributes to the body of knowledge from a cross-cultural perspective. From a practical perspective, these findings allow management to develop effective but different marketing strategies to promote CSR initiatives among consumers with diverse cultural, political, and economic conditions like US and China with the aim to increase its financial benefits as well as building consumer satisfaction and loyalty.The study is one of the few empirical studies that explore the decision-making factors of consumers impact on their dining intentions based on restaurants' role in featuring the health-related CSR initiatives in countries with diverse market environments. [ABSTRACT FROM AUTHOR]

With the continuous deepening of electricity marketization reform and the large-scale integration of clean energy into the system, the problem of transmission congestion in the power system is frequent, and research on congestion management methods has become a major focus. Therefore, this paper studies the optimization strategy of transmission congestion management in the power spot market. Firstly, the existing congestion management mechanisms were sorted out from two aspects: dynamic management mechanisms, and market steady-state mechanisms. At the same time, the advantages and disadvantages of various mechanisms were summarized. Then, optimization strategies for congestion management were proposed from three aspects: cost optimization, surplus diversion, and risk optimization. Firstly, based on the ATC reduction method and rescheduling method, a congestion cost optimization strategy is proposed. Secondly, a congestion cost pool and multidimensional allocation indicators, are established and a congestion surplus diversion strategy is proposed. Thirdly, a two-level market for transmission rights trading has been constructed to optimize congestion risk. Finally, a case study was conducted in a certain province in eastern and western China, and the results showed that: 1) Considering the rescheduling method and ATC reduction method to optimize congestion costs can reduce congestion costs by 8.22% and 18.83%, compared to only considering the scheduling method and using ATC reduction method. 2) Establishing a congestion cost pool and multi-dimensional allocation indicators to channel congestion surplus can form price guidance signals. 3) Constructing a two-level market for transmission rights trading can increase the efficiency of system operators by 62.75%. [ABSTRACT FROM AUTHOR]

Numerical weather prediction (NWP) is widely used for day-ahead solar irradiance forecast, which is essential for applications in day-ahead energy market and energy management of different scales ranging from public level to civil level. In the literature, many NWP correction methods have been proposed to obtain more accurate solar irradiance forecast. However, when facing different real-world scenarios, it is crucial to efficiently design corresponding correction schemes, which require a detailed and reliable error evaluation foundation. To solve this problem, the performance for day-ahead NWP Global Horizontal Irradiance (GHI) forecast is evaluated under different weather conditions and seasons. The statistical analysis was conducted at each time of day and each NWP GHI forecast level with both publicly available datasets and actual field dataset, aiming to explore the detailed error characteristics of NWP GHI forecasts. The results demonstrate variations in NWP GHI error across diverse weather conditions and seasons, which indicates that future NWP GHI corrections should be developed under different weather conditions and seasons. For weather conditions, NWP GHI forecasts have the lowest accuracy during overcast conditions, followed by cloudy conditions, while the highest accuracy is observed during sunny conditions. Moreover, overestimations are more likely to occur during overcast and cloudy conditions. For seasons, the accuracy of NWP GHI forecasts is generally highest during winter. Additionally, we have summarized some common error characteristics under different weather conditions and seasons. This study provides useful information for improving the accuracy and efficiency of NWP correction works and for the stable operation of power systems. [ABSTRACT FROM AUTHOR]

Purpose: The study aims to identify critical factors that influence football fans' support of their favorite team by examining the impact of social responsibility, brand credibility and team brand equity on patronage intentions of professional football teams. Design/methodology/approach: An online survey collected data from 331 football fans of the Persian Gulf Premier League (PGPL) in Iran. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings: The findings revealed that corporate social responsibility (CSR) is able to influence brand equity, brand credibility and patronage intentions. Also, brand equity and brand credibility were found to be positively related to patronage intentions. In addition to that, the findings show that brand equity and team credibility partially mediate the relationship between CSR and patronage intentions. Practical implications: The findings provide valuable insights to sports teams/club managers aiming to attract new fans and retain current ones by investing in CSR and enhancing brand credibility and equity. Strategies to integrate CSR into relationship marketing and brand management are outlined. Originality/value: This study empirically highlights the critical role of adhering to CSR and the effects of brand credibility and equity in enhancing patronage intentions among football team fans. [ABSTRACT FROM AUTHOR]

Copyright of Tourism & Management Studies is the property of Escola Superior de Gestao, Hotelaria e Turismo, Universidade do Algarve and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paradigm shift within the administrative framework of domestic higher education institutions (universities) towards marketing management necessitates the incorporation of innovative methodologies in relation to their positioning, branding, and brand communications. Consequently, there exists merit in scrutinizing and assimilating the progressive experiences of leading European universities within the realm of their brand communications. The article presents the results of analysis of universities' branding activities in a qualitative case study of ten EU universities, which occupy leading positions in the Shanghai Academic International Ranking of Universities. An examination of the preceding decade reveals discernible qualitative transformations in the modalities through which universities articulate their inherent values. In the initial years of the second decade of the 21st century, preeminent values encompassed excellence (or quality), social justice (or diversity), third mission (or outreach), academic orientation, community (or collaboration), internationalization, and performance measurement (or evaluation) (Mampaey, Huisman, and Seeber (2015). These values were extensively disseminated by universities as part of their brand communications. Emergent values observable in the contemporary brand communications of leading EU universities include: autonomy, academic freedom, innovative mindset, creation of an innovative ecosystem, marketization of research, ethics and academic integrity, sustainable and climate-friendly organization, make a difference approach, impact, openness, courageousness, effectiveness, solution-oriented thinking, life-long partnership, creation the environment, society confidence, brand development, creativity, cultural influence. An evolution in brand communication strategies of EU universities has been discerned. While the early years of the second decade of the 21st century witnessed a notable convergence in these strategies among leading universities, accompanied by "mimic" strategies by less competitive institutions, the current trend reflects a divergence in these approaches. This differentiation is evidently driven by the distinctive characteristics inherent to each university, a strategic vision for future development, and a proactive inclination to establish a distinct and clearly differentiated position within the competitive landscape. [ABSTRACT FROM AUTHOR]

Copyright of Agricultural Outlook (1673-3908) is the property of Institute of Agricultural Information, Chinese Academy of Agricultural Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

We propose how to bid in first-price auctions when a bidder knows the own value but not how others will bid. To do this, we introduce a methodology to show how to make choices in strategic settings without assuming common knowledge or equilibrium behavior. Accordingly, we first eliminate environments that are believed not to occur and then find a robust rule that performs well in the remaining environments. We test our bids using data from laboratory experiments and the field and find that our bids outperform those made by real bidders. This paper was accepted by Omar Besbes, revenue management and market analytics. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mnsc.2023.4899. [ABSTRACT FROM AUTHOR]

Matching makes or breaks peer-to-peer (P2P) platforms. As the platform-based P2P markets shift from their grassroots nature toward elite offerings, will differentiating suppliers by quality increase matching performance? Can P2P markets differentiate certain suppliers without marginalizing others? We seek answers to these questions by leveraging an empirical opportunity on Airbnb, which differentiates listings that meet high quality standards from others through its Plus program in several U.S. cities. Our findings are threefold. First, we find a sizable increase in market-level matching performance after the program launch, that is, a 15.8%–16.2% increase in the number of booked nights. Second, the rise in matching performance is attributed to reduced search frictions, evident in markets with higher discovery and evaluation costs. Third, the Plus program benefits all listing tiers through reduced search frictions, yielding the most benefits to the Plus and non-Plus listings in terms of increased bookings and prices. Regular listings also receive increased bookings because of competitive prices. Our findings hold across multiple robustness checks and offer important insights for platform design and supply management in P2P markets. This paper was accepted by Hemant Bhargava, information systems. Supplemental Material: The web appendix and data are available at https://doi.org/10.1287/mnsc.2020.03920. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this article is to introduce the phenomenon of quiet quitting and to identify the risks of this phenomenon to organisations. Design/methodology/approach: The research methods used in the article include: critical analysis of primary literature and secondary data analysis. Findings: The results of the research presented in the article indicate that understanding quiet quitting allows organisations and managers to achieve sufficient management and improve work culture, helps employees avoid burnout, but can put their careers at risk, however, it is detrimental to organisations. The risk of quiet quitting in the organisations of the time was determined to be very high and the risk factors associated with quiet quitting were presented. It is shown that it can be a predictor of actual employees leaving their place of employment. Research limitations/implications: As the issue under study is broad and multifaceted, the article only discusses the main problems associated with quiet quitting. Originality/value: The issue of quiet quitting presented in the article has not been investigated to date. Exploring selected aspects of 'quiet quitting' may broaden contemporary organisations' understanding of the phenomenon and the problems associated with it. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to clarify the effect of discount discrepancy (DD) on consumers' purchase intention (PI). The authors propose, test and provide evidence and explanations about the moderation of justification in the relation between consumers' perceived DD and PI. Design/methodology/approach: The authors conducted three experimental studies with a 2 × 2 factorial design, focusing on consumers' processing of price discounts. Participants were informed that this study aimed to gather opinions on fashion, clothing and retail sales promotions. They accessed the questionnaire via Qualtrics. Each participant took part in only one study. The experimental conditions were manipulated through scenarios. Findings: Study 1 tested and supported the moderation of justification on the effect of DD on PI. Study 2 tested and supported the moderation of the type of justification for the effect of DD on PI. Study 3 confirmed the findings in Study 2 and revealed the more effective type of justification. Research limitations/implications: The authors focused on a typically hedonic product category (fashion clothing). Further research should include a wider variety of goods and services, which could lead to different explanations or generalizations. Practical implications: Sales promotions must refrain from generating DD between the initial price discount and the subsequent smaller discounts. Practitioners must evaluate the gains of an initial, more considerable percentage discount to attract consumers to the store and sell them other products versus the cost of losing sales because of DD. Management should recognize the importance of giving the correct justification for perceived DD, aligning the firm's justification with the consumer's motivation to buy the product. Social implications: The authors offer subsidies for effective consumer protection policies. Originality/value: By studying the influence of justification on the effect of DD on PI, the authors propose a mechanism that would reduce the negative effect of DD on consumers' PI. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to present a review of small and medium-sized enterprise (SME) literature on the adoption of technology for marketing with the objective the knowledge trajectory from SMEs to tourism SMEs (TSMEs) and presents a research agenda for the adoption of digital marketing among TSMEs. Design/methodology/approach: The quantitative literature review method is adopted to analyze 50 articles published in high-ranking journals from 2011–2021. The selected papers were reviewed to quantitatively present the popular theoretical frameworks, constructs and research methods used for the adoption of digital marketing among SMEs and to present a future research agenda in the context of TSMEs. Findings: The findings present a review of theoretical approaches, research design, methods, and models used by researchers, and identify new directions for future research in the context of the adoption of digital marketing among TSMEs. The paper presents a theoretical critique of the technology adoption theories and builds on diffusion of innovation theory, technology–organization–environment (TOE), and institutional theory to propose an expanded model to study digital marketing adoption among TSMEs. Research limitations/implications: The article presents a significant advancement in the theoretical understanding of the adoption of digital marketing by offering the application of the TOE framework with moderating role of mimetic and normative pressures. Thus, the study contributes to the scarce research on institutional theory in the context of services (tourism) and offers an alternative and holistic perception to study digital marketing. The research model serves as an organizing tool for future researchers and practitioners to probe and further augment knowledge development in tourism and TSMEs. Originality/value: Negligible published work on TSMEs makes this study valuable and the proposed model gives strategic information in the given context. [ABSTRACT FROM AUTHOR]

Theoretical background: This paper considers the interdisciplinarity of quality science. In the first part of the work, a set of important disciplines supporting qualitative research was defined, focussing on management science and marketing. It is noticed that the studies have been conducted to examine the relationships among quality management and marketing performance. However, the literature is short of studies relating to the ordering, classification and categorization of current research results, which integrates the concepts of Total Quality Management (TQM) with the basics of marketing management. Purpose of the article: The study used the method of systematic literature review in order to recognize the relationship between the selected area of quality science, i.e. quality management, and the selected discipline supporting quality science, i.e. marketing management. Research methods: A four-stage research process was applied, defining the purpose of the research as the ordering (classification) of the research, in which the issues of TQM and marketing management were referred to. A collection of literature (n = 1,649) was selected using the Web of Science database. Bibliometric analysis was used, indicating the distribution of the number of publications and the analysis of the number of citations. Content related analysis referring to the recognition of occurrences, here working with keywords, was conducted. Main findings: As a result, four clusters were distinguished and taking into account the significance expressed in terms of the number of repetitions of individual words in a given cluster, four thematic areas of research were specified in which the integration of knowledge in the field of marketing with quality management is visible, i.e. (1) customer driven quality management, (2) the quality of design, (3) quality of conformance, and (4) the cost of quality management. The last part of the paper focuses on significant changes in the quality management strategy related to the ongoing Fourth Industrial Revolution and the importance of managing quality in a global, interdisciplinary approach. [ABSTRACT FROM AUTHOR]

Copyright of Estudios de la Gestión is the property of Universidad Andina Simon Bolivar, Sede Ecuador and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the rapid advancement of the tourism, the capital demand of tourism enterprises has gradually risen, but the confusion of market management has increased the difficulty of risk assessment of tourism enterprises by financial institutions, which has led to difficulties in financing tourism enterprises and seriously hindered their development. On this basis, this research first analyses the risk structure of the tourism supply chain (TSC) from the financial aspect and establishes a relevant risk assessment system. After confirming the assessment indexes, the data is dativized and normalized, and finally a multi-level deep neural network (DNN) is used to construct a TSC risk prediction model to calculate the transformed indexes and assess the risk degree of the enterprise according to the results. The experimental results indicate that the model has the best performance when the H-Net hidden layer is 3 layers and the L-Net hidden layer is 4 layers, and its accuracy reaches 93.35%, sensitivity reaches 84.13%, convergence starts at 25 iterations, the final loss value is only 0.8, and the predicted and the real value error is within 2.5%. Therefore, the multi-level DNN model constructed in this experiment has certain application value in TSC risk management. [ABSTRACT FROM AUTHOR]

Unlike other marketing strategies, sporting goods marketing strategies are affected by the fragility and randomness of marketing data, resulting in more restrictive factors. To improve the economic benefits of sporting goods enterprises, the design of sporting goods marketing strategy simulation system based on multi-agent technology was proposed. Based on the LMZ10503 circuit, ADP2164 circuit, and ADP1755 circuit, the rectifier is the power supply. The hardware design of the system is completed by combining the design of the marketing strategy acquisition card module and the sporting goods marketing strategy simulator module. In the software design of the system, according to the evaluation results of the logic degree of the sports marketing strategy simulation node, the logic degree of the marketing strategy simulation node is optimized. The multi-agent technology is used to implement the multi-agent modeling of the marketing strategy, and the simulation of the sports marketing strategy is realized by generating the marketing strategy simulation signal. The test results show that the sports equipment market marketing strategy simulation system based on multi-agent technology has successfully simulated the marketing strategy of sports equipment and achieved exciting results. Through the application of this system, sales volume and profit margin have increased to 900,000 units and 90% respectively. These results validate the potential of the system in optimizing marketing strategies and improving economic benefits, and provide strong reference and guidance for the sports equipment industry. Further promotion and application of this system is expected to help enterprises develop more accurate and scientific marketing strategies, achieve higher sales volume and profit margins, and thus promote the sustainable development and competitive advantage of the enterprise. [ABSTRACT FROM AUTHOR]

This research reveals children's stories of sustainability learning utilising a scalar framework to understand the influence of information flows. Eleven Scottish primary school pupils captured images illustrating their sustainability understanding which informed subsequent interviews. This research contributes to theory by examining the Eco-school curriculum within a scalar framework and providing empirical narratives that illustrate how children understand and assume responsibility for sustainability, as learned within vertical and horizontal scaling. In adopting a novel approach of listening to children, the findings extend scalar frameworks from organisational settings to examine sustainability discourse through their perceptions of who are sustainability heroes and villains. Within this, nuances of emergent activism and the application of local initiatives to 'save the planet' provide implications for markets, marketing management and policy development. [ABSTRACT FROM AUTHOR]

Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, [8]; Pratt & Jeffcutt, [28]; Wijngaarden et al., [37]). More specifically, the links between the sources of value of the opera streaming consumption experience, loyalty, and intentions to attend an opera in an opera house are analysed. The results advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders driving development processes. [Extracted from the article]