Search

‘The future is unavoidable. The question is: ‘How prepared are you for the future?’. […] We are here not at an Internet of Things conference, but at the internet of things church, because we already believe.’ (Chair of the Internet of Insurance 2017, field notes, 2017-04- 05) This quote is part of the opening statement of the 2017 Internet of Insurance business and raises questions on how business conferences contribute to preparing insurers for the ‘unavoidable future’, and how this ‘Internet of Things church’ comes to be. Researchers are so accustomed to attending academic conferences, that little attention is paid to the role business conferences play in the development of future markets. Previous work has been focused on academic conferences as a hard deadline that contributes to the production of knowledge (Gross and Fleming 2011), to (business) conferences as field constituting events (Lampel and Meyer 2008), and to how the Covid-19 pandemic restricted the socialization proper to conferences (Collins, Leonard-Clarke, and Mason-Wilkes 2023). Pollock and Williams (2015) present business conferences as ‘venues of high-tech prediction’, in which ‘promissory organizations’ (Pollock and Williams 2010) shape the digital future (Pollock and Williams 2016). In this paper, business conferences on the future of insurance are discussed as a particular site of expectation generation and future making, in which conference organizers act as expertise mediators. Expertise mediation generates – when staged as a conference in which knowledge is exchanged – take home ideas yet also crucially constitutes new LinkedIn connections (previously known as a deck of collected business cards). As a result, a particular not-yet market – that of Big Data in future insurance markets – is discussed in and through the enactment of another not-yet market – that of business conferences discussing the future of insurance markets (Meyers 2018). Different actors could be involved, different expectations as to the future of insurance markets could be discussed, different technology providers could present their solutions. In short, different futures could be made. This calls for an in-depth investigation of the organisation of business conferences by expertise mediators. The organisation of business conferences is a business itself. The data for this site of investigation were collected by conducting ethnographic fieldwork before, during, and after six business conferences. The collected data consist of field notes, emails, advertisement documents, and interviews. Ethnographic fieldwork was conducted at 6 business conferences (taking place in Belgium, the Netherlands, and the UK). These were conferences organized by expertise mediators that organised conferences on a broad range of topics (from the ‘future of insurance’ to ‘international negotiation’ and the ‘newest military vehicles’), insurance advocacy organisations and an organisation focussing on ‘the internet of things’ in different markets, of which I followed three consecutive annual conferences. In this paper, it is argued that the expectations and expertise on Big Data in insurance, generated by different actors at multiple sites and devices, are employed by business conference organisations to build networks of professionals and produce value by offering ‘access’ to these professionals. Over the course of the paper, it will be outlined why business conferences are an understudied yet interesting site of investigation for sociologists. Employing Callon’s work on the fishermen of St. Brieuc and his sociology of translation as an analytical lens, I will analyse the organisation of business conferences on the future of the insurance industry. In the empirical sections, four moments of translation discerned by Callon (1986b) - problematisation, interessement, enrolment, and mobilisation – of the organisation of business conferences will be discussed. The translation-concept is very powerful to investigate how actor-networks are enacted, and how these actor-networks consist of associations between different actors and dissociations from others (Callon 1986a). The concept opposes the idea of construction or performance where the ingredients of what is ‘made’ seem to be presupposed. Rather, ‘actor-networks’ and ‘actor worlds’ are performatively made/enacted/translated into being. In this paper, the focus will be on the ways in which actors – IoT, insurance professionals as delegates, and technology providers as sponsors – are enrolled into the actor-networks business conferences. The constitution of representative and uncontested matters of fact is not so much at stake here. Business conference organisations will be followed as the actors establishing the actor-network. Through a process of translation, several actors are brought together under the guise of a business conference discussing some ‘hot topics’ on the future of insurance. During the enactment of business conferences on Big Data in insurance, particular actors are present as expert speakers, particular sponsors try to find vendors for their ‘technology solutions’, and particular insurance professionals attend these conferences to form some ‘take home ideas’ on the challenges of Big Data in insurance and the possible ways to become ‘future-proof’. This paper sheds light on the organisation of business conferences on the future of insurance markets because it contributes to the making of future insurance markets by bringing different actors together to build future insurance products. In this paper, it is argued that the expectations and expertise on Big Data in insurance, generated by different actors at multiple sites and devices, are employed by business conference organisations to build networks of professionals and produce business value by offering ‘access’ to these professionals.

‘The future is unavoidable. The question is: ‘How prepared are you for the future?’. […] We are here not at an Internet of Things conference, but at the internet of things church, because we already believe.’ (Chair of the Internet of Insurance 2017, field notes, 2017-04- 05) This quote is part of the opening statement of the 2017 Internet of Insurance business and raises questions on how business conferences contribute to preparing insurers for the ‘unavoidable future’, and how this ‘Internet of Things church’ comes to be. Researchers are so accustomed to attending academic conferences, that little attention is paid to the role business conferences play in the development of future markets. Previous work has been focused on academic conferences as a hard deadline that contributes to the production of knowledge (Gross and Fleming 2011), to (business) conferences as field constituting events (Lampel and Meyer 2008), and to how the Covid-19 pandemic restricted the socialization proper to conferences (Collins, Leonard-Clarke, and Mason-Wilkes 2023). Pollock and Williams (2015) present business conferences as ‘venues of high-tech prediction’, in which ‘promissory organizations’ (Pollock and Williams 2010) shape the digital future (Pollock and Williams 2016). In this paper, business conferences on the future of insurance are discussed as a particular site of expectation generation and future making, in which conference organizers act as expertise mediators. Expertise mediation generates – when staged as a conference in which knowledge is exchanged – take home ideas yet also crucially constitutes new LinkedIn connections (previously known as a deck of collected business cards). As a result, a particular not-yet market – that of Big Data in future insurance markets – is discussed in and through the enactment of another not-yet market – that of business conferences discussing the future of insurance markets (Meyers 2018). Different actors could be involved, different expectations as to the future of insurance markets could be discussed, different technology providers could present their solutions. In short, different futures could be made. This calls for an in-depth investigation of the organisation of business conferences by expertise mediators. The organisation of business conferences is a business itself. The data for this site of investigation were collected by conducting ethnographic fieldwork before, during, and after six business conferences. The collected data consist of field notes, emails, advertisement documents, and interviews. Ethnographic fieldwork was conducted at 6 business conferences (taking place in Belgium, the Netherlands, and the UK). These were conferences organized by expertise mediators that organised conferences on a broad range of topics (from the ‘future of insurance’ to ‘international negotiation’ and the ‘newest military vehicles’), insurance advocacy organisations and an organisation focussing on ‘the internet of things’ in different markets, of which I followed three consecutive annual conferences. In this paper, it is argued that the expectations and expertise on Big Data in insurance, generated by different actors at multiple sites and devices, are employed by business conference organisations to build networks of professionals and produce value by offering ‘access’ to these professionals. Over the course of the paper, it will be outlined why business conferences are an understudied yet interesting site of investigation for sociologists. Employing Callon’s work on the fishermen of St. Brieuc and his sociology of translation as an analytical lens, I will analyse the organisation of business conferences on the future of the insurance industry. In the empirical sections, four moments of translation discerned by Callon (1986b) - problematisation, interessement, enrolment, and mobilisation – of the organisation of business conferences will be discussed. The translation-concept is very powerful to investigate how actor-networks are enacted, and how these actor-networks consist of associations between different actors and dissociations from others (Callon 1986a). The concept opposes the idea of construction or performance where the ingredients of what is ‘made’ seem to be presupposed. Rather, ‘actor-networks’ and ‘actor worlds’ are performatively made/enacted/translated into being. In this paper, the focus will be on the ways in which actors – IoT, insurance professionals as delegates, and technology providers as sponsors – are enrolled into the actor-networks business conferences. The constitution of representative and uncontested matters of fact is not so much at stake here. Business conference organisations will be followed as the actors establishing the actor-network. Through a process of translation, several actors are brought together under the guise of a business conference discussing some ‘hot topics’ on the future of insurance. During the enactment of business conferences on Big Data in insurance, particular actors are present as expert speakers, particular sponsors try to find vendors for their ‘technology solutions’, and particular insurance professionals attend these conferences to form some ‘take home ideas’ on the challenges of Big Data in insurance and the possible ways to become ‘future-proof’. This paper sheds light on the organisation of business conferences on the future of insurance markets because it contributes to the making of future insurance markets by bringing different actors together to build future insurance products. In this paper, it is argued that the expectations and expertise on Big Data in insurance, generated by different actors at multiple sites and devices, are employed by business conference organisations to build networks of professionals and produce business value by offering ‘access’ to these professionals.

Freshness is a key feature of contemporary food systems, however its industrial production as a quality of food carries adverse consequences. Accordingly, this paper approaches freshness as a matter of concern. Drawing on extensive fieldwork across sites of food production and consumption in the UK and Portugal, we identify four enactments of freshness. The analysis zooms in on the specific case of plastic food packaging and uses these enactments to consider a series of questions about realities and the relationships between them. Since packaging is an issue that readily overflows to encompass a broader suite of propositions about food, we argue that freshness is a suitable focus around which to assemble hybrid forums to debate future possibilities. Joining a body of recent work that brings relational-materialist sensibilities to bear on sustainability governance, we demonstrate that these ideas are not exhausted by a concern with the ways in which existing ontologies are brought together in policy. To conclude, we suggest that attention to the multiple ontologies of qualities complements and extends approaches that focus on objects by offering a conduit that brings understandings of markets into discussions of ontological politics.

El presente trabajo busca proponer una estrategia para la comercialización de la categoría de proteínas alternativas en el mercado costarricense. Esto se logra contrastando la oferta actual de este tipo de productos en los principales supermercados del canal moderno, con el perfil del consumidor meta, sus actitudes y preferencias. El desarrollo de estos temas se lleva a cabo en siete capítulos tal cual se describe a continuación. En el primer capítulo, se plantean los antecedentes, se justifica la existencia del problema y se definen los objetivos generales y específicos que guiarán la investigación. En el segundo capítulo se realiza la construcción teórica del tema y por lo tanto se abordan conceptos claves para el desarrollo del trabajo. El capítulo tres por su parte, se enfoca en las metodologías aplicadas para la recolección de los datos sobre la oferta de proteínas alternativas, la creación de la encuesta al consumidor y el análisis estadístico de la información obtenida de ambos procesos. En los capítulos IV y V se presentan los principales hallazgos después de realizado el análisis estadístico de los resultados obtenidos en la encuesta y en la revisión de la oferta del mercado. Esto se compara contra lo descrito para otros mercados internacionales y sirve como insumo para la generación de la propuesta de desarrollo para la categoría en el capítulo VI. Finalmente en el capítulo VII se presentan las principales conclusiones obtenidas con base en los objetivos inicialmente planteados y se proponen recomendaciones para futuras investigaciones con base en la experiencia adquirida. The present investigation aims to put up a strategy for the development of the alternative protein’s category in Costa Rica. This is accomplished by contrasting the current portfolio of alternative proteins found on the main supermarkets of Costa Rica’s modern grocery retailers with the target consumer’s preferences and attitudes towards the category. The development of this topics is done thought seven chapters that are outline as it follows. The first chapter explains the background of the identified problem and it sets the main and specific goals that would guide the investigation. The second chapter it’s a recompilation of key concepts and principals that are the backbone of the investigation. Chapter three explains the used methodology to gather the information about the alternative protein’s portfolio, the elaboration of the consumer’s survey and the statistical analysis used to organize and interpret all the data. Chapters IV & V detail the findings made after the statistical analysis of the category’s portfolio and the survey’s results. These two inputs of information are compared to what is found in previous investigations of other markets and is used to establish the bases of the category’s strategy proposal in chapter VI. Last, in Chapter VII all the conclusions made throughout the investigation are summed up based on the proposed goals and some suggestions for future investigations are made based on the accumulated experience. Universidad Nacional, Costa Rica Centro Internacional de Política Económica para el Desarrollo Sostenible

The ‘turn’ to practice in social theory is proving influential in the sociological study of consumption (following Warde, 2005). This article joins current debates that appraise the contributions of this growing body of work, specifically its relationship with – and possible mode of succession to – cultural studies of consumption. It considers two claims about the impact and status of practice theoretic repertoires in consumption scholarship (Warde, 2014). First, that they invite greater attention than the cultural turn to objects and technologies as material forces. Second, that they have not yet found ways to locate consumption in the context of wider economic processes. My central argument is that theories of practice offer a partial reading of materiality, and that engagement with a greater range of material semiotic approaches can help in making better links between consumption and economy. This argument is illustrated through reference to market agencements, the social life of things, and ontological politics. I suggest these perspectives are compatible with practice theoretic approaches and that taken together, they represent some promising responses to a suite of fundamental challenges confronting consumption studies. I conclude that theories of practice – plural – have not yet run their course as an approach to consumption and economy. The parameters of consumption scholarship are also considered alongside the relationships between political economy and cultural analysis.

Market actors see circular economies as critical in responding to the climate emergency. Circular economies are systems that collectively mitigate environmental harm. Recent research suggests that we know little about how circular economies are built in everyday market practice. Market studies have focused on the making and shaping of market transactions, and the connections needed to make things valuable. However, they do not provide sufficient insights into how market actors build market circularities. We do not understand how actors evaluate and make valuable market circularities, so that they consider them worth engaging with. I introduce the concept of ‘circular markets’ to foreground the work done by market actors to keep materials in circulation, so that they continue to generate socio-economic value, instead of being categorised as ‘waste’. I argue that ‘circular markets’ provide valuable insights into the valuation practices performed to make and connect markets, building a circular economy: one connection at a time. Drawing on an ethnography of electric vehicle battery markets and their associated actors, conducted between December 2017 and January 2022, the thesis uncovers aspects in the production and consumption of valuations that make and connect circular markets. Articulating these valuations, the thesis comprises three research papers. Paper 1 investigates market actors’ attempts to agence circular market connections. Paper 2 explores how market actors compete to shape transactions as part of a programme of circular market action. Paper 3 reflects on my performance of methods as I participated in circular market action. The thesis contributes to knowledge of how to build circular economies via an in-depth analysis of the numerous practices needed to constitute circular markets. I propose a circular markets agenda for market studies to equip market actors with both the knowledge and analytical know-how to mobilize stronger responses to the climate emergency through market action.

The empirical work at the heart of this article was undertaken as part of Olga’s PhD, funded by the Scottish Graduate School of Social Sciences, grant number ES/J500136/1. Scholarship on the graduate labour market, preoccupied by structure, agency, and power, has largely focused on the market’s discursive composition. It has not yet paid significant attention to the concrete, material apparatus of the market and how this shapes market outcomes. In contrast, we approach the construction of the graduate labour market from a new materialist perspective and with reference to the growing literature of ‘market studies’. We consider the empirical case of a graduate recruitment hackathon to show how the hackathon’s material features were implicated in enacting a specific occurrence of the graduate labour market. The agendas of the hackathon’s designers and their visions of the graduate labour market were enacted in the hackathon’s material arrangements, but this enactment was not always reliable: in some instances materiality resisted and erased corporate agendas. Our article contributes to the sociology of work by highlighting the dynamic relationship between materiality and power (re)production in the graduate labour market. Publisher PDF

El objetivo del artículo fue explorar los efectos de las capacidades de innovación organizacional que podrían afectar el desempeño en un contexto business-to-business o B2B. Se realizó un análisis sistemático de la literatura utilizando un análisis bibliométrico sobre las siguientes capacidades de innovación organizacional: estrategia de innovación y proyectos de gestión, redes colaborativas y orientación al mercado. Los autores proponen un modelo explicativo y proporcionan evidencia empírica desde el contexto B2B en Chile, a partir de 242 encuestas realizadas a altos ejecutivos. La mejor posición fue la del sector minero. Sin embargo, todos los sectores estudiados necesitan más énfasis en la orientación al mercado, la co-creación de valor y la innovación para obtener mejores resultados sostenibles. The aim of the article is to explore organizational innovation capability variables that could have an impact on performance in business to business (B2B) context. This work used systematic analysis of the literature supported through bibliometric analysis indicating the following organizational innovative capabilities: innovation strategy and management projects, collaborative networks and market orientation. The authors propose an explanatory model and provide empirical evidence from B2B sector in Chile, surveying 242 senior executives. The best position was the mining sector. However, all the sectors studied need more emphasis on market orientation, value co-creation and innovation to obtain better and more sustainable results.

Resumen La autenticidad de marca se ha convertido en un aspecto relevante para el consumidor, por ello, el propósito del estudio fue determinar su influencia en la imagen y reputación de marca de productos cerveceros. Para alcanzarlo, se aplicó un cuestionario a 200 consumidores en la región Noreste de México. Los datos se analizaron a partir de ecuaciones estructurales y moderación categórica con la técnica de mínimos cuadrados parciales. Los resultados indican que la autenticidad-compromiso-calidad y la autenticidad-sinceridad afectan la imagen de marca y la reputación; en contraste, la autenticidad-herencia no influye en la imagen de marca ni en la reputación. La moderación categórica apunta a que existen diferencias en cuanto al sexo respecto a la autenticidad-herencia y reputación. Clasificación JEL: M31; M37. Abstract Brand authenticity has become a relevant aspect for the consumer; therefore, the purpose of the study was to determine its influence on the brand image and reputation of beer products. To this, a questionnaire was applied to 200 consumers in the Northeast region of Mexico. Data analysis was through structural equations and categorical moderation with the partial least squares technique. The results indicate that authenticity-commitment to quality and authenticity-sincerity affect brand image and reputation; in contrast, authenticity-heritage does not influence brand image or reputation. Categorical restraint points to differences in sex in terms of authenticity-heritage and reputation. Resumo A autenticidade da marca tornou-se um aspecto relevante para o consumidor, portanto, o objetivo do estudo é determinar sua influência na imagem e reputação da marca dos produtos cervejeiros. Para tanto, foi aplicado um questionário na região Nordeste do México a 200 consumidores. A análise dos dados se deu por meio de equações estruturais e moderação categórica com a técnica de Partial Least Squares (PLS). Os resultados indicam que autenticidade-compromisso com a qualidade e autenticidade-sinceridade afetam a imagem e a reputação da marca; em contraste, a herança da autenticidade não influencia a imagem ou reputação da marca. A restrição categórica aponta para diferenças no sexo em termos de herança de autenticidade e reputação.

While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.

Lattenero, M. A. (2021). Plan de marketing para la inserción internacional de Constelaciones Dedicadas de Satélites (DSC): el caso de Satellogic. (Tesis de maestría). Universidad Nacional de Quilmes, Bernal, Argentina En el contexto del Space 4.0 o New Space, donde el mercado espacial ha tomado un giro comercial y está experimentando un crecimiento inesperado, cada vez son más las naciones que se suman a la carrera espacial encontrando nuevas respuestas para mejorar la calidad de vida de los seres humanos y la productividad. Los satélites de Earth Observation (EO, por sus siglas en inglés), han demostrado ser una fuente de generación de datos fundamentales para dar respuestas concretas en diversas industrias como la del petróleo y gas, minería, servicios públicos, agricultura, comercio minorista, manufactura y servicios financieros, entre otras, ayudando a gobiernos, empresas e individuos a tomar mejores decisiones, y, provocando en consecuencia, un aumento de la demanda por estos servicios. La actual era espacial se caracteriza por una transformación de la industria, donde pasa de ser propiedad exclusiva de unos pocos gobiernos para expandirse a una nueva industria espacial empresarial, que combinada con la “Industria 4.0” , considera como la Cuarta Revolución Industrial en el desarrollo de fabricación y servicios. Gracias a la nanotecnología, se han logrado miniaturizar muchos de los elementos que componen los satélites, derivando en menores costos de desarrollo, tiempos más breves de producción y, disminuyendo el impacto económico de la puesta en órbita, que es uno de los costos más críticos, permitiendo de esta manera, construir constelaciones de cientos de satélites alrededor de la Tierra. Entre las empresas globales que han anunciado intenciones de desarrollar constelaciones de menor costo para recopilar datos de la Tierra a una alta tasa de revisión basada en tecnologías de smallsats, se encuentra Satellogic, compañía en la cual se centrará el presente trabajo. La motivación que da origen al estudio es la identificación de los mercados con mayor probabilidad de inserción para el servicio de imágenes satelitales de dicha empresa, llamado “Constelaciones Dedicadas de Satélites” (Dedicated Satellite Constellation o DSC, por sus siglas en inglés) y, el desarrollo de estrategias comerciales de penetración para los mismos, por medio de la generación de un Plan de Marketing Internacional, a fin de posicionar en el mercado internacional a Satellogic frente a sus principales competidores, las compañías Maxar y Planet. Los lineamientos que conducirán a la conformación del Plan de Marketing se basan en los siguientes objetivos: - Identificar los potenciales mercados donde lanzar el servicio (mercados meta). - Estimar el Valor Total de Mercado (TAM, por sus siglas en inglés) al que apunta la empresa. - Generar estrategias de acceso a los mercados identificados por medio de la mezcla de marketing (cuatro “Ps”). - Posicionar a la empresa frente a la competencia. - Posicionar al producto en el mercado. - Realizar un análisis de viabilidad-competitividad de la empresa (matrices FODA y ARCO). Esta tesis se ha desarrollado de acuerdo a las pautas de la investigación exploratoria, y, por tanto, es fundamentalmente cualitativa. La principal fuente de información primaria fueron entrevistas a expertos de la empresa, los planes espaciales de los países de la muestra y consultoras internacionales sobre asuntos espaciales, soslayando de esta manera cierta carencia de información que puede deberse a la protección de datos por seguridad, debido al carácter dual (civil-militar) de la industria y, el secreto comercial de las empresas privadas que se encuentran en el desarrollo de estrategias de negocios para lograr capturar la mayor porción del mercado de imágenes. La muestra de estudio fue tomada en base a los países que han hecho pública la inversión gubernamental en la industria espacial, comprendiendo un total de sesenta y tres países alrededor del mundo. Este conjunto de países ha sido analizado de forma individual y por bloques, siguiendo un marco común de análisis utilizando parámetros de estudios diseñados para medir el potencial de penetración de los mercados por medio de mapas de temperatura y análisis de clúster. De esta forma, el resultado obtenido es la identificación de los mercados a abordar comercialmente en el corto y mediano plazo. Sobre el análisis del posicionamiento de la empresa frente a la competencia, demostraremos con datos concretos que Satellogic se encuentra liderando el mercado de imágenes frente a la competencia bajo la interacción entre tres directrices, a saber: calidad de imagen, frecuencia y cobertura y costo. Respecto a las ventajas competitivas, tanto de la empresa como del servicio, veremos que generan un modelo de negocio sólido y resistente a las contingencias del mercado que, gracias a ofrecer un vasto abanico de aplicaciones basadas en información confiable y asequible, permite a los gobiernos monitorear y proteger tanto a la población como a la economía. Un ejemplo actual es la crisis causada por la pandemia de la enfermedad COVID-19. Como resultado del análisis de los potenciales clientes se han identificado los siguientes países que serán listados en orden de valor de mercado y por bloques continentales: - Asia-Pacífico: China U$S 28.790.883, Australia U$S 23.223.660, Indonesia U$S 5.713.707, Irán U$S 4.944.585, Pakistán U$S 2.388.285, Vietnam U$S 993.630, Malasia U$S 989.541, Laos U$S 710.400, Bangladesh U$S 431.994, Sri Lanka U$S 196.830, Qatar U$S 34.713. - América Latina: Brasil U$S 25.544.631, Argentina U$S 8.341.200, México U$S 5.893.125, Bolivia U$S 3.295.743, Nicaragua U$S 391.110. - África: Argelia U$S 7.145.223, República Democrática del Congo U$S 7.034.574, Angola U$S 3.740.100, Sudáfrica U$S 3.657.270. El mayor mercado identificado se encuentra en Asia-Pacífico, con un valor total de U$S 68.526.807, seguido de América Latina U$S 43.465.809 y luego por África U$S 21.577.167. Sumando estos valores, podemos estimar que el mercado total al que apunta la empresa tiene un valor alrededor de los U$S 150.000 millones, con un potencial de crecimiento para los próximos años que podría alcanzar más de U$S 250.000 millones. Este cálculo considera únicamente la incorporación de las naciones que aún no viajan al espacio, las cuales representan el 70% de los países del mundo, sin poder mesurar el efecto multiplicador que podría generarse en la economía al crear esta base de datos geoespacial. De esta forma, y como señala el fundador y CEO de Satellogic, Emiliano Kargieman: “Esperamos poder cambiar la manera en que se toman decisiones en todas las industrias, en todos los gobiernos y en lo posible, también a nivel individual. Queremos llevar esta tecnología hasta el punto en el que ni siquiera la veamos y sea algo habitual”.

En el artículo se investiga si las actividades de innovación, así como las innovaciones realizadas por las empresas industriales manufactureras uruguayas, inciden en la probabilidad de que sean empresas exportadoras. La implementación empírica se basa en modelos logit aplicados a los microdatos de la Encuesta de Actividades de Innovación de la Agencia Nacional de Investigación e Innovación para el período 2013-2015. Los resultados muestran que, para predecir si una empresa es exportadora, son más importantes la innovación en comercialización y las actividades de investigación y desarrollo internos y de estudio de mercado. Un aspecto adicional de relevancia es que la presencia de capital extranjero, así como la existencia de apoyo estatal a las actividades de innovación, también contribuye a esa probabilidad. The article investigates whether innovation activities, as well as the innovations carried out by Uruguayan industrial manufacturing companies, affect the probability that they are export companies. The empirical implementation is based on logit models applied to the micro-data from the Innovation Activities Survey of the National Agency for Research and Innovation for the period 2013-2015. The results show that to predict whether a company is an exporter, innovations in marketing, and internal research and development activities, and market research activities, are more important. An additional aspect of relevance arising is that the presence of foreign capital, as well as the existence of state support for innovation activities, also contributes to this probability.