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IntroductionStrawberry is known as one of the most important temperate small fruits which is cultivated in the field, greenhouse and high tunnels in the most regions of the world. The role of gibberellin and auxin in increasing fruit size of strawberries have been reported. One of the major problems of strawberry production in greenhouse is the fruits malformation which has reduced the market value of the fruit. Gibberellin and auxin have been different effects in vegetative and reproductive of growth stages. The purpose of this research was to improve the vegetative and reproductive indices of the fruit and to control the malformation problem by stimulating the development of seeds on the fruit and stimulating the growth of the fruit receptacle by gibberellin GA3. Materials and MethodsExperiments were conducted in a commercial greenhouse in Karaj, Hashtgerd New City, Phase 7 during 2017-2019. Two separate experiments (spraying hormones on whole plant or immersing individual fruitlets on hormone solution) were designed and implemented in a commercial greenhouse unit. In the first experiment: GA3 was at concentrations of 50, 100 and 150 ppm and IBA at concentrations of 20, 40 and 60 ppm in growth stages of 60 and 65 according to BBCH worldwide model. In the second experiment, fruits were immersed in NAA with concentrations of 20, 40 and 60 ppm and GA3 with concentrations of 25, 50 and 100 ppm at fruit growth stages 70 and 73 according to BBCH procedure. After reaching the red stage, the fruits were manually harvested and transferred to the laboratories for additional tests. Vegetative and reproductive traits were evaluated including leaf area, number of leaves, crown circumference, plant height, number of flowers and fruit dimensions. Fruit biochemical characteristics include: total soluble solids, titratable acid content of fruit, anthocyanin and antioxidant capacity, total phenolics, catalase and superoxide dismutase enzymes activities and content of vitamin C were evaluated. The experiments were designed and implemented in the frame of a randomized complete block design. The data were analyzed by SAS ver.9.4 and SPSS ver. 22 software, the mean data were compared based on Duncan's multi-range test, and the graphs were drawn by Excel 2013 software. Results and DiscussionFoliar spraying with gibberellin had a significant effect on several characteristics, including leaf area, crown circumference, number of flowers, and plant height at the 1% level of significance. However, it did not yield a significant impact on the attribute of leaf number. The increase in vegetative growth could be due to the synthesis of more amino acids in the stimulation of gibberellin treatment. Gibberellin treatments increased the vegetative growth of the plant and increased the number of flowers, but their growth was stopped after fruit formation and no fruits were formed in gibberellin spraying. This can be due to the existence of an antagonistic relationship between vegetative parts and fruit developments. Auxin hormone treatments had a significant effect on increasing fruit size and reducing the percentage of malformed fruits. GA3 at concentration of 50 ppm improved plant vegetative characteristics such as: plant leaf area, plant crown circumference, plant height and number of flowers, while IBA reduced fruit deformity by 40% and also increased the amount of total soluble solids, the titratable acid content of the fruit and the antioxidant content of the fruit. In general, gibberellin at a concentration of 50 ppm in order to increase plant vegetative indices and auxin at a concentration of 60 ppm were statistically effective. In second experiment, it seems that three levels of gibberellin treatment have increased all traits related to fruit compared to auxin and control. GA3 at a concentration of 100 ppm, causing an increase in fruit size, fruit weight and the biochemical properties of the fruit and the deformity decreased by 37/5% while NAA at a concentration of 60 ppm increased the amount of fruit anthocyanin as well as total fruit phenolics and vitamin C content. ConclusionIn the first experiment, gibberellin foliar application at a concentration of 50 ppm had the greatest effect on vegetative growth indicators. Also, in the same experiment, it was found that the use of GA3 in high concentrations has the negative effects on flowering and fruit growth., while it increases the amount of runner production. Also, IBA at a concentration of 60 ppm was the most effective treatment in fruit indices. In the second experiment, gibberellin at a concentration of 100 ppm was the most effective treatment in fruit and its biochemical traits, while NAA auxin in the second experiment showed a lower response to fruit than IBA auxin in the first experiment.

Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendors' financial performance. This study draws on a longitudinal data set of 435 publicly listed business-to-business (B2B) firms within the computer software and services industries to investigate, from the vendors' perspective, the shareholder wealth effect of transitioning to the cloud. Using a value relevance model, we find that an unanticipated increase in the cloud ratio (i.e., the share of a firm's revenues from cloud computing) has a positive and significant effect on excess stock returns; and it has a negative and significant effect on idiosyncratic risk. Yet these effects vary across market structures and firms. In particular, unanticipated increases in market maturity intensify the positive effect of moving into the cloud on excess stock returns. Further, unexpected increases in advertising intensity strengthen the negative effect of shifting to the cloud on idiosyncratic risk., Competing Interests: Conflict of interestThe authors declare that they have no conflict of interest., (© Academy of Marketing Science 2022.)

Childhood obesity is associated with a greater chance of a lifetime of obesity. Evidence suggests dairy at recommended levels could be beneficial in maintaining normal weight and body composition. We assessed whether dairy consumption is associated with anthropometric indicators of health (z-scores for weight-for-age (WAZ); height-for-age (HAZ) and body mass index (BMIZ); waist-to-height ratio (WHtR); fat-free mass (FFM); and fat mass (FM)) in adolescents. In a cross-sectional study, 536 males and females ages 12-18 completed a 151-item semi-quantitative web-based food frequency questionnaire that included 34 dairy-containing foods. Dairy foods were categorized into milk, cheese, sweetened dairy, and total dairy. Anthropometrics were measured during school visits. Total dairy intake was associated with WAZ (β = 0.25 (95% CI: 0.01, 0.49), p = 0.045) and HAZ (β = 0.28 (95% CI: 0.04, 0.52), p = 0.021). In boys, total dairy was associated with WHtR (β = 0.02 (95% CI: 0.00, 0.04), p = 0.039), FFM (β = 4.83 (95% CI: 1.79, 7.87), p = 0.002), and FM (β = 3.89 (95% CI: 0.58, 7.21), p = 0.021), and cheese was associated with FFM (β = 4.22 (95% CI: 0.98, 7.47), p = 0.011). Dairy consumption seems to influence growth in both genders, and body composition and central obesity in boys. Prospective studies are needed to identify how types of dairy relate to growth, body composition, and central obesity of adolescents.

1. Hydroxyurea (HU) is a drug used for the treatment of haemoglobinopathies. Hydroxyurea functions by upregulating γ-globin transcription and fetal haemoglobin (HbF) production in erythroid cells. The K562 erythroleukaemia cell line is widely used as a model system in which to study the mechanism of γ-globin induction by HU. However, the transcription factors required for the upregulation of γ-globin expression by HU in K562 cells have not been identified. Similarities between the HU and sodium butyrate (SB) pathways suggest cAMP response element-binding protein (CREB) 1 as a potential candidate. Thus, the aim of the present study was to investigate the possible role of CREB1 in the HU pathway. 2. Experiments were performed using transient and stable RNA interference (RNAi) to show that CREB1 is necessary for HU-mediated induction of γ-globin expression and haemoglobin production in K562 cells. 3. Furthermore, western blot analyses demonstrated that CREB1 becomes phosphorylated in a dose-dependent manner after HU (100-400 µmol/L) treatment of K562 cells for 72 h. 4. We also investigated role of a Gγ promoter CREB1 response element (G-CRE) in this pathway. Quantitative amplification refractory mutation system-polymerase chain reaction experiments were performed to demonstrate that HU induces the expression of both Gγ and Aγ in this cell line. In addition, electrophoretic mobility shift assays were used to show that levels of CREB1 complexes binding to the G-CRE site are increased following HU treatment and are decreased in CREB1-knockdown cells. 5. The results suggest that CREB1 is necessary for γ-globin induction by HU in K562 cells, a role that may be mediated, in part, through the G-CRE element., (© 2012 The Authors Clinical and Experimental Pharmacology and Physiology © 2012 Blackwell Publishing Asia Pty Ltd.)