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MADRID - A group of rowdy soccer fans singing a tuneless chant in support of their team was the kickoff to an advertising campaign by Spain's authors' rights society SGAE […]

Songwriters for advertising promotions need to keep in mind the demographics of target audiences, the tone of campaigns, and product categories to create successful jingles. The impact of MTV has been felt in the advertising songwriting industry by broadening the acceptability of contemporary music in advertising campaigns. Formerly, many jingles were based on the popular music of the 1950's or Broadway shows, but now songs can incorporate rock and ethnic music. Careful craftsmanship is necessary so the audience remembers the product and not just the song.