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Today, we live according to the linear economy which depletes the planet's resources and gives rise to large amounts of waste. The circular economy, on the other hand, can be seen as a kind of cycle where the extraction of raw materials is minimized, and reuse is to be maximized. The generation of waste should preferably be avoided. This study aims to investigate how circular micro-enterprises engage with the principles of the circular economy and to identify any associated difficulties or challenges connected to circular economy. The study also examines whether these companies utilize specific tools to measure their circularity. Four companies were interviewed through questionnaires and semi-structured interviews, and the data was analyzed using thematic analysis as a guiding framework. The findings revealed several challenges associated with implementing circular economy practices, including issues related to transportation and behavior patterns. Furthermore, the majority of the four respondents reported not using any specific tools to measure their circularity, although some companies employ life cycle analysis to assess the environmental impact of their products or services. There is a clear need for the development of standardized tools that facilitate the assessment of circularity for companies, enabling easy comparison and evaluation of progress in adopting circular economy principles.

Today, we live according to the linear economy which depletes the planet's resources and gives rise to large amounts of waste. The circular economy, on the other hand, can be seen as a kind of cycle where the extraction of raw materials is minimized, and reuse is to be maximized. The generation of waste should preferably be avoided. This study aims to investigate how circular micro-enterprises engage with the principles of the circular economy and to identify any associated difficulties or challenges connected to circular economy. The study also examines whether these companies utilize specific tools to measure their circularity. Four companies were interviewed through questionnaires and semi-structured interviews, and the data was analyzed using thematic analysis as a guiding framework. The findings revealed several challenges associated with implementing circular economy practices, including issues related to transportation and behavior patterns. Furthermore, the majority of the four respondents reported not using any specific tools to measure their circularity, although some companies employ life cycle analysis to assess the environmental impact of their products or services. There is a clear need for the development of standardized tools that facilitate the assessment of circularity for companies, enabling easy comparison and evaluation of progress in adopting circular economy principles.