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Despite the intensive use of the Internet in service delivery, little attention has been paid so far to assessing the impact of the quality of electronic services on the willingness of customers to participate in the co-creation experience online. In order to determine how the consumer reacts to the adoption of new information and communication technologies and, in particular, online telecommunication services, we empirically test the influence of electronic service quality dimensions on the co-creation experience online, integrating the attitude, satisfaction, and intention of the customer. The data were collected from a sample of 263 Tunisian telecommunications customers and analyzed using the structural equation modeling technique. The results show that, even if five dimensions of the quality of the online service positively influence the attitude towards the website, all of the dimensions of the quality of e-services positively influence the e-satisfaction. The results also confirm that customers' attitude towards the website and e-satisfaction positively affect the intention to use the website, which in turn affects the willingness of clients to participate in the experience co-creation online. [ABSTRACT FROM AUTHOR]

The objective of this research is to study the impact of the perceived quality of the commercial Web site (convenience, selection of the product/service, informativeness of the site, price and customization) on e-satisfaction. In the same way, to see the moderating impact of the type ofproduct (utility and hedonist) on this relation. The data-gathering was carried out by a laboratory experiment followed by a questionnaire. The results show that the quality of the Web sites (convenience, selection of the product, informativeness of the site, price and customisation) influence positively the satisfaction of the cyber consumers. Finally, the type of product (utility and hedonist) has a positive significant impact on this relation. [ABSTRACT FROM AUTHOR]

Copyright of Communication & Marketing / Revista de Comunicare şi Marketing is the property of Andrei Saguna University of Constanta. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Communication & Marketing / Revista de Comunicare şi Marketing is the property of Andrei Saguna University of Constanta. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of this research is to study the impact of the perceived quality of the commercial Web site (convenience, selection of the product/service, informativeness of the site, price and customization) on e-satisfaction. In the same way, to see the moderating impact of the type of product (utility and hedonist) on this relation. The data-gathering was carried out by a laboratory experiment followed by a questionnaire. The results show that the quality of the Web sites (convenience, selection of the product, informativeness of the site, price and customisation) influence positively the satisfaction of the cybercostomers. Finally, the type of product (utility and hedonist) has a positive significant impact on this relation. [ABSTRACT FROM AUTHOR]