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To reduce unnecessary costs in marketing (lean marketing) principles of lean thinking can be used. Other business methods that can reduce unwanted wastage during marketing viz. outsourcing, cross training etc. have been described. Suggestions have been provided to management of companies to help them practice lean marketing.

Birth, growth, maturity, decline--shopping centers are as prone to life forces as the rest of us. Developers and retailers should plan accordingly. 'Build it and they will come' is a [...]

A large, untapped retail market exists in Russia--if, as Oscar Wilde stated, the potential conforms to what 'statistics have laid down for our guidance.' The country represents a market of [...]

ALL HOLIDAYS are not celebrated with equal fervor by consumers. The variance in their acceptance and celebration is the result of the differences in support they receive by the general [...]

Despite pessimistic forecasts, small retailers can compete with large chain stores by utilizing specialized marketing strategies. 'BUY FROM the merchants who are your next-door neighbors. They are the folks who [...]

Because the number of insurance brokers and agents has increased significantly in recent years, competition in the insurance industry has greatly intensified. When an agency concentrates its marketing efforts on a particular market niche, the effects of this competition can be reduced. A successful niche-marketing program includes finding a profitable, manageable niche and creating a comprehensive strategic marketing plan to meet the needs of the niche.

Reports on the support given by state health agencies in the U.S. to the J-1 visa waiver to aid rural hospitals in addressing physician shortages. Recruitment of international medical graduates to train and work in the U.S.; Discussion of the visa waiver program applied by the U.S. Department of Agriculture; Shortage of medical personnel in the U.S.