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This article examines the semiotic landscape of the Chinatown in Incheon, South Korea. Using the geosemiotic framework as a heuristic guide, we analyze how the spectacle of Chinatown is constituted through spatial, linguistic, semiotic, and material resources, and find that the unordinariness of the place is contingent on and emerges through its juxtaposition with ordinary space, practice, and language use. We suggest this apparent paradox can be understood through the process of scaling, during which signs and practices that might have been considered quotidian become monumentalised and ritualised when they are transported across timescales and spatial scales. Incheon's Chinatown then affords an opportunity to understand the semiotic and material production of 'unordinariness' through 'ordinariness'. These collective spatiotemporal disjunctures or juxtapositions reveal unexpected but nonetheless crucial intersections among language, semiotics, and nationness.

In this programmatic paper, we approach #wordswewear, referring to the wide range of linguistic inscriptions on clothing and accessories, as part of the embodied, mobile semiotic landscape of the city. Our main objective is to reflect on (1) the conditions that gave rise to the apparent pervasiveness of #wordswewear in urban spaces, and (2) the extent to which they constitute a form of public, urban discourse. Drawing on an emergent collection of over 500 images photographed in situ, mainly in three global cities – Hong Kong, London, and Shanghai – the paper situates #wordswewear in everyday mobilities and moorings and considers their wearers as expressive persons. We contend that #wordswewear encapsulate the contemporary, paradoxical urban condition among city dwellers, whereby they seek a sense of involvement with one another while being "on the move" and maintaining their respective, individual comfort zones. Fleeting and ephemeral as they may be, such acts of momentary engagement (or avoidance thereof) are some of the most minimal, analyzable acts of performing identities in public discourse. Finally, we suggest that #wordswewear can be considered as manifestations of urban conviviality understood as a space for the negotiation of diversity, inclusion and exclusion. [ABSTRACT FROM AUTHOR]