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Contains fulltext : 56541.pdf (publisher's version ) (Closed access), In two studies, we compared the strength of positive and negative associations of ambivalent attitudes to those of nonambivalent attitudes. In Study 1, results from an implicit association task showed that, in contrast to nonambivalent attitudes, ambivalent attitudes were characterized by strong positive and negative associations. In Study 2 responses to ambivalent attitude objects were faster following a positive as well as following a negative prime, compared to a non-word prime, whereas for neutral attitude objects prime type did not influence response times. Results provide direct evidence for the assumption that both positive and negative associations of ambivalent attitudes are relatively strong. Implications for attitude strength and attitude structure are discussed.

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Contains fulltext : 54955.pdf (publisher's version ) (Closed access), The present study investigates the structure of attitudes towards genetically modified (GM) food. A total of 431 respondents completed a questionnaire measuring their overall attitude, cognition and affect towards GM food. A model with distinct positive and negative, affective and cognitive components and a separate factor for perceived risk and worry best accounted for the data. Negative - but not positive - components directly affected behavioural intentions. Implications of these findings for our understanding of attitudes towards GM food and their impact on behaviour are discussed.

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