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This manuscript critically assesses progress in tourist experience research. A systematic review of 356 published articles on the tourist experience revealed studies are predominantly guided by the positivist paradigm, psychology-oriented, and survey-based. Quantitative methods dominated by structural equation modelling are prevalent, with advanced methodological approaches emerging, but still in their infancy. Five macro-level trends are articulated to advance discourse on the tourist experience, specifically: an internationalization of authorship; a movement from atheoretical to theoretical; a shift from single to multi-subject view; a trend from correlation analysis to causal inference; and a transformation from behaviourism to cognitivism. This research develops a conceptual model, termed the I-T-A (Issues-Trends-Avenues) framework, to apply the macro-level trends to shape a future research agenda. [ABSTRACT FROM AUTHOR]

AbstractCause-related marketing is commonly regarded as an effective tool for tourism enterprises to bolster their commitment to sustainable practices, fostering environmental and social responsibility within their operations and offerings. However, despite this, there is limited research into the implementation of cause-related social marketing to achieve the sustainability goals of tourism enterprises. Consequently, this research leverages construal level theory to examine how goal framing in cause-related tourism marketing communications nudges consumers towards engaging in prosocial behaviours, with an explicit emphasis on the boundary conditions in which desired effects diminish. Results across two pilot studies and four scenario-based experiments demonstrate that the specific (vs. abstract) goal framing elicits a higher degree of prosocial behaviours through the critical role of empathy. Two moderating variables demonstrate the enhancement effect of specific goal framing is attenuated for consumers already high (vs. low) on the agreeableness trait and those who are primed with a cyclical (vs. linear) temporal perspective. Additional analyses and controls, including ruling out three alternative explanations, reinforce the reliability and validity of the results. This research provides evidence-based insights critical to amplify the effectiveness of cause-related corporate social responsibility initiatives in tourism, unveiling the specific mechanisms which underpin consumer responses to corporate social responsibility messages and communication framing. Future research should examine the critical role of goal framing in the social repositioning of tourism enterprises. [ABSTRACT FROM AUTHOR]

Wellness tourism has undergone rapid development in recent decades. Based on the transmission model of inspiration, this article aims to explore the antecedents and consequences of tourist inspiration in the context of wellness tourism. Survey data (N = 494) from Shizhu county, a well-known China local tourism destination renowned for its health-and-wellness tourism, showed that tourist inspiration can be elicited by a wellness tourism experience, which in turn has a positive influence on tourist engagement. By using openness to experience as a moderating factor, we uncovered significant and positive relationships between experience and inspiration when tourists have high levels of openness to experience. Through this original study focusing on relationship management in wellness tourism, we demonstrated the cruciality of inspiration and its underlying role in creating tourist engagement. Our research results have yielded theoretical and practical findings and outcomes that will benefit both academia and industry practitioners alike. [ABSTRACT FROM AUTHOR]