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The development of online markets in Indonesia that sell imported goods at low prices has caused many MSMEs to go collapse. To accelerate the Sustainable Development Goals, especially achieving the goal of "a country with no poverty, no hunger, creating decent jobs and economic growth as well as a healthy and prosperous country," MSMEs need to be protected from these problems. This study aims to analyze the prospects for the development of online shopping and its impact on MSMEs and propose improvements to marketplace governance. Method research includes interviews, secondary data studies, literature reviews, and meta-analyses. Research results show that online shopping is a need for future society; the marketplace is increasing in terms of numbers, consumers, and transaction value. The number of MSMEs experiencing collapse has increased due to the inability to compete with marketplace players. It is necessary to improve marketplace governance through regulations to protect MSMEs. Current laws only protect consumers, not yet protect MSMEs. Through marketplace governance, it can empower MSMEs to overcome and prevent poverty and hunger, create decent jobs and economic growth, have a healthy and prosperous life, and accelerate the achievement of the SDGs.

Payment system is a system related to the transfer of the amount of money from one part to anotherpart. The use of online financial transactions is the implementation of technology in the paymentsystem to be faster, precise and accurate. In fact, online transaction very rarely used by the society.This review was required to analyze existing studies on the adoption of online financialtransactions. Based on the literature review conducted, there were several studies that state that notall variables included in the diffusion of innovation theory in accord with the conditions. Only afew variables were suitable for the adoption of online financial transactions at this time. There werethree conceptual models that can be considered from the results of a literature review. Thisliterature review is provided new research opportunities to prove the conceptual model of onlinefinancial transactions adoption reviewed in this paper.Keywords: Adoption, Online Financial Transaction, Diffusion of Innovation TheoryJEL Classifications: G4,O3,P2