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In the context of the more and more diversified concerns, regionally and globally, for a sustainable development and the rational and responsible management of the natural resources, the global market of cruise tourism represents one of the most complex and dynamic sectors of the world economy. From Romania to Germany, covering over 2 800 km, the Danube has always been a tourist attraction. Today many new developments are putting it at the forefront of European river cruising. The EU Strategy for the Danube Region will bring together tourist organizations to maximize the opportunities for travel and discovery, spanning different cultures, capital cities, religions and languages. This article draws the attention on the Danube Strategy and its importance for Romania, the tourist and cultural potentials of the Romanian Danube Region with regard to their type of tourism: cruises tourism--as appropriate for sustainable development of this, but insufficiently developed in parts of Romania, and the real possibilities of tourism cruise and potential culture in the Romanian Danube Region within the framework of the Danube Strategy, into sustainability development. Keywords: tourism cruise; strategy; attractiveness; opportunities; Danube; tourism potential., Introduction For over 40 years the Danube Tourist Commission (DTC) has been supporting and promoting tourism opportunities on the Danube River and its surrounding area. Professor Gerhard Skoff, President of [...]

The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments. [ABSTRACT FROM AUTHOR]