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Los catálogos de venta de libros son una fuente principal en la historia del comercio del libro. Su razón publicitaria permite acercarse a los ritmos del mercado del libro y orienta sobre las modalidades y estrategias usadas por los libreros para alcanzar sus clientelas. La condición efímera de estos materiales ha impedido, sin embargo, documentar su impacto en la vida comercial urbana o incluso determinar la frecuencia de su uso por parte de los libreros. Sobre una base de datos que registra más de 500 catálogos publicados para el espacio cultural argentino entre 1850 y 1920, este artículo identifica y analiza los momentos de auge de estas producciones, releva sus orígenes y emisores, y señala algunas de sus transformaciones en el tiempo. El estudio enfatiza así la necesidad de reconocer al catálogo de librería como un material primario en la consolidación de una cultura impresa en la Argentina. = Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know their impact on commercial life or even determine the frequency of their use by booksellers. Based on a database that registers more than 500 catalogues published for the Argentine cultural space between 1850 and 1920, this article analyzes the rise of these materials, reveals their origins and producers, and highlights some of their transformations in along time. The study thus emphasizes the need to recognize bookshop’s sales catalogues as a leading material in the consolidation of a printed culture in Argentina.

Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know their impact on commercial life or even determine the frequency of their use by booksellers. Based on a database that registers more than 500 catalogues published for the Argentine cultural space between 1850 and 1920, this article analyzes the rise of these materials, reveals their origins and producers, and highlights some of their transformations in a long time. The study thus emphasizes the need to recognize bookshop's sales catalogues as a leading material in the consolidation of a printed culture in Argentina. [ABSTRACT FROM AUTHOR]