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Corporate social responsibility has been extensively discussed and linked to the firm performance by the researchers. However, a significant research gap remains unexplored and that is measuring the association between corporate social responsibility and customer loyalty in the developing countries’ context. Drawing on the resource-based view and stakeholder theory, the present research develops the underlying mechanism through which corporate social responsibility influences the customer loyalty by simultaneously including corporate reputation, customer satisfaction, and customer trust as mediators, and corporate abilities as a moderator. Data were collected from telecom users. The findings demonstrate that corporate social responsibility initiatives are significantly and positively associated with corporate reputation, customer satisfaction, and customer trust. Moreover, the mediating results reveal that corporate reputation, customer trust, and customer satisfaction have mediated the relationship between corporate social responsibility and customer loyalty. Additionally, the moderating result reveals that corporate abilities play a significant role in strengthening the association between corporate social responsibility initiatives and customer loyalty because high corporate abilities with well-executed corporate social responsibility initiatives lead to high loyalty. The research highlights the significance of the corporate social responsibility actions are mandatory for organizational success and guides the policymakers, managers, and scholars.

Purpose Crack damage detection for aluminum alloy materials using fiber Bragg Grating (FBG) sensor is a kind of structure health monitoring. In this paper, the damage index of full width at half maximum (FWHM) was extracted from the distorted reflection spectra caused by the crack-tip inhomogeneous strain field, so as to explain the crack propagation behaviors. Design/methodology/approach The FWHM variations were also investigated through combining the theoretical calculations with simulation and experimental analyses. The transfer matrix algorithm was developed to explore the mechanism by which FWHM changed with the linear and quadratic strain. Moreover, the crack-tip inhomogeneous strain field on the specimen surface was computed according to the digital image correlation measurement during the experiments. Findings The experimental results demonstrated that the saltation points in FWHM curve accorded with the moments of crack propagation to FBG sensors. Originality/value The interpretation of reflected spectrum deformation mechanism with crack propagation was analyzed based on both simulations and experiments, and then the performance of potential damage features – FWHM were proposed and evaluated. According to the correlation between the damage characteristic and the crack-tip location, the crack-tip of the specimen could be measured rapidly and accurately with this technique.

Research on counterfeit purchase intention has attracted enough attention, and a number of studies have investigated various determinants of luxury counterfeit purchase intention in the offline context. However, less attention has focused on the underlying mechanism of the attitude toward luxury counterfeit purchase intention in the social commerce context. Moreover, extant literature has focused on the influence of compulsive internet use (CIU) on psychological well-being. Based on flow theory, this study examines the mediating role of CIU in the relationship between influencing factors (such as materialism, novelty-seeking behavior, and hedonic benefits) and consumers’ attitudes toward luxury counterfeit products. Additionally, the moderating role of product conspicuousness and positive online reviews also examined the direct effects. Data were collected from active online users of Taobao.com . Results show that materialism and novelty-seeking behavior are significantly related to CIU and subsequently influence the attitude toward luxury counterfeit goods. Furthermore, product conspicuousness and positive online reviews have moderated the direct effect of the conceptual framework. Therefore, the current research contributes to the existing literature by addressing the mediating CIU and moderating (product conspicuousness and positive online reviews) factors that played a significant role in promoting counterfeit purchase intention, comparing the direct effect to promote the counterfeit purchase intention. Theoretical and practical implications are discussed in detail.

This paper presents an application of Structural Health Monitoring System based on Fiber Bragg Grating sensors (FBGs) dedicated to wing-bending moment. A numerical calculation of bending moment is proposed to the application of real-time wing-bending moment monitoring. With the advantage of anti-electromagnetic interference, small size and light weight, Fiber Bragg grating (FBG) sensors have been applied in structural health monitoring system (SHMS). An experiment was performed in full-scale fatigue test of an aircraft, and the wings of aircraft were subjected to specific loading conditions, and the strain data was collected by FBGs’ demodulation. The relationship matrix K between the strain and the wing-bending moment was established. It is a new approach for the wing-bending moment real-time monitoring with the simple FBG strain collection modulation.

The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare, igniting much fear, panic, and uncertainty among billions of people. As lockdowns being implemented in many places, panic buying has emerged as a reliable feature of the Coronavirus outbreak. Therefore, it is of urgent needs to examine consumers' panic buying behaviors during COVID-19 to gain a better understanding of the phenomenon and to provide managerial insights for policy-makers and marketers alike. In this study, under the theoretical guidelines of the Stimuli-Organism-Response model and the Competitive Arousal model, we investigate how in the panic situation created by the pandemic, external stimuli such as Limited Quantity Scarcity (LQS) and Limited Time Scarcity (LTS) affect the emotional arousal among people, which in turn influences consumers’ impulsive and obsessive buying behaviors. This study is conducted in a multi-country setting including the U.S., China, India, and Pakistan. Online surveys were conducted during the peak time of pandemic. Our findings show that LQS and LTS significantly increase perceived arousal in consumers, which further leads to more impulsive and obsessive buying. In addition, our results also reveal that excessive social media use intensifies the relationship between scarcity messages and perceived arousal whereas the urge to buy impulsively moderates the relationship between perceived arousal and behavioral outcomes in all selected countries except for India. Theoretical and managerial implications are discussed in details.

According to Lee’s emergent brand avoidance theoretical framework and self-congruity theory, this research conceptualizes and examines the application (App) hate framework. Data are collected from Chinese smartphone users who provided the possible reasons for hating a specific App. This study first validates Lee’s brand avoidance framework in relation to App hate. The empirical investigation certifies that four key determinants, namely, symbolic, relationship quality, moral, and deficit-value avoidance, are responsible for App hate among online users. Moreover, findings show that App hate is positively and significantly related to negative word of mouth and switching App behavior. This study also discusses the theoretical and managerial implications of Apps.