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The purpose of the article is to conceptualize the changes that are taking place in the perception of information privacy in today’s digital society. The relevance of the work is due to the development of modern information and communication technologies, the global spread of which changes the attitude towards the security of personal data. To analyze the problems associated with the rethinking of the phenomenon of privacy in the modern digital age, a systematic approach is used, as well as methods of historical analysis, hermeneutic and logical methods. The phenomenon of the privacy paradox is described, which lies in the fact that, despite the fact that many users express concern about the safety of their personal information, they are not ready to give up the benefi ts that the use of new technologies gives them. Doubts are increasingly being expressed about the fundamental possibility of controlling the dissemination of personal information, since the life of an individual becomes transparent to both government agencies and commercial structures. As a result of the development of digital technologies and the associated possibilities for collecting, storing and processing information, an argument is put forward that privacy, in the form in which it existed before, is an outdated concept. The fi ndings suggest that since it is impossible to control access to personal data, claims to privacy should be abandoned altogether. The changes taking place in modern society are refl ected in the term “post-privacy”, which describes a situation in which information privacy is no longer perceived as a value that requires protection. In a rapidly developing digital environment, further research into the problem of post-privacy is of particular importance.

The article discusses the problem of the right to privacy, which was first themed in the philosophy of the modern era which raised the issues of human rights and freedoms, private property, the nature of relations between an individual, society and the state which have not lost their relevance in our time. The study is based on an integrated approach which includes logical, hermeneutic and comparative methods. We show how the right to privacy is substantiated in liberal theories starting from T. Hobbes, who believed that in exchange for protection the individual should transfer his rights and freedoms to the state. However, at the same time he remains a certain area where the state does not intervene, namely faith and personal beliefs. According to the theory of J. Locke, inalienable human rights include the right to life, liberty, and property which, as a result of labor, turns from the general into the private. The state is needed in order to protect the individual and his property from illegal encroachments. In the philosophical concept of I. Kant, the individual has dignity, because it represents all of humanity. A man, a master to himself, has the ability to make decisions independently and bear responsibility for them. According to J. Mill, a person can independently choose a lifestyle, since he knows better than others what is good for him and is not obliged to give an account of his actions to others. The study concludes that liberalism is a philosophical basis for the justification of the right to privacy, which includes the right to autonomy of the individual, private property and protection from state interference, if the actions of the individual do no harm to anyone.