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Introduction: Many US young adults are susceptible to waterpipe (i.e., hookah) tobacco smoking (WTS) initiation, but research on factors associated with WTS susceptibility is limited. We examined sociodemographic, other tobacco and substance use, and attitudes and perceptions correlates of WTS susceptibility among young adults. Methods: Baseline data from a randomized trial testing WTS risk messages was collected in US young adults aged 18 to 30 years who never used waterpipe tobacco but were susceptible to WTS (n = 294). Extent of susceptibility to WTS was defined using the average score of a valid scale with higher scores indicating higher susceptibility. Correlates were sociodemographics, other tobacco and substance use, and attitudes and perceptions. Multiple linear regression models identified correlates of greater WTS susceptibility. Results: Participants averaged 25 (SD 3.2) years of age, 60% were male, 22% were Black non-Hispanic, 47% completed some college education, and 66% were employed. Our models consistently showed that more positive attitudes toward WTS (β = -0.08, p<0.01), lower perceived addictiveness relative to cigarettes (β = -0.09, p = 0.04), and greater perceived social acceptability of WTS (β = 0.05, p<0.01) were positively correlated with WTS susceptibility. Additionally, young adults who smoked cigarillos (β = 0.53, p<0.01), used cannabis (β = 0.14, p = 0.02), and Black non-Hispanic versus White non-Hispanic young adults (β = 0.18, p = 0.03) also had higher WTS susceptibility. Conclusions: Findings suggest that WTS prevention efforts require multicomponent interventions including targeting subpopulations at greater risk based on race/ethnicity and other tobacco and substance use. These interventions should consider attitudes and social acceptability of WTS as modifiable targets to maximize public health benefits. [ABSTRACT FROM AUTHOR]

Authors of the knowledge gap hypothesis predicted television's potential to narrow the gaps in some circumstances. This online experiment aimed to bound the conditions that facilitate the leveling role of audiovisual news for a foreign-born audience (N = 137) residing in the United States. Results showed that audiovisual news narrowed the gaps by improving learning for those who scored low on language or U.S. education and by attenuating improvements in learning for those with high language or education scores. Conversely, text news widened the gaps by sizable gains in learning for those with better language or more education. [ABSTRACT FROM AUTHOR]

Reviews the history and structure of the popular music industry; examines applications of the cultural imperialism theory to popular music and the subsequent debate; and surveys newer theories that developed as a result of the debate. Organizes theories along a continuum (meant as a heuristic for researchers) indicating the numerous forms musical flow can assume. (SR)

Uses survey data from a 1994 United States Senate campaign in Missouri to show that using TV news for political and government information is positively associated with knowledge about candidates and not associated with cynicism toward politicians. Notes that results run counter to the popular notion that television news causes declines in political knowledge and deepening cynicism among the electorate. (SR)

There have been contradictory findings concerning the direct effects of ideal body image advertising on women's body concerns. Despite numerous studies, the mechanism of how women are affected negatively by such imagery is still unclear. The current study explored why women are influenced negatively by ideal body image in the third-person effect framework. In particular, the authors proposed gendered 'others' and hypothesized that when those others were men, exposure to the ideal body would create larger third-person perceptions; there would be a negative relationship between third-person gaps and body area satisfaction. Findings confirmed the importance of gendered others, such that women estimated close male friends would be more affected by ideal body image than close female friends. Keywords: third-person perception; body image; advertisement

This article is based on a study of voters' self-reported and actual votes and how the media coverage of political campaigns can positively or negatively affect public mood and political cynicism. The report shows that negative mood influences actual votes, and how negative campaigns generate negative feelings.

The physical box of the television itself influences viewer evalation of programming content. Researchers assigned subjects to either viewing entertainment and news programs on a single set or on two sets, one dedicated to news shows and the other to entertainment shows. Programming on dedicated television sets generally received more positive evaluations from viewers than the same programs viewed on a single set.

Effects of various mass media on political learning during the 1992 presidential campaign are examined via analyses of two voter surveys conducted in different states. Three indicators of political knowledge are compared: differences on issues between parties (Republican vs. Democratic), differences on issues among candidates (Bush vs. Clinton vs. Perot), and personal knowledge about the candidates (Bush, Clinton, and Perot). Campaign media, including both news coverage and special events (conventions, debates), added significantly to the prediction of both kinds of knowledge about the candidates, even after controlling for major demographic variables and for habitual uses of news media. Of the new forms of media campaigning that became prominent in 1992, at least the interview/talk show format apparently added to voter learning about candidates. Television sources of various types tended to contribute more to learning about the candidates, whereas the newspaper was the medium more associated with knowledge of policy differences between the two major parties.

Extensive research demonstrates that exposure to threatening anti-tobacco messages can lead to defensive message processing which reduces message effectiveness. However, research investigating whether this effect is moderated by the smoking status of the message viewer is lacking. In this study, participants (N = 48 smokers and N = 51 non-smokers) viewed and rated secondhand smoke anti-tobacco messages depicting both smoking cues and threat content, or messages depicting neither while heart rate, skin conductance, and facial EMG were recorded. Post viewing, self-reported emotional experience, level of counterarguing, and recognition memory were measured. In support of the LC4MP, there were no differences between smokers and non-smokers' responses for non-threatening messages absent in smoking cues. However, messages that contained both smoking cues and threat content were defensively processed by smokers – but not non-smokers – as indicated by significantly faster heart rate, lower recognition memory and higher self-reported negativity, arousal, and counterarguments. The theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

This study tests the hypothesis that defensive message processing, like defensive behaviors in the real world, has two directions, fight-and-flight. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) characterizes defensive message processing by increases in unpleasantness and arousal reports, and accelerated heart rate indicating either a focus on internal processing (internal thoughts) or the active withdrawal of cognitive resources from processing highly arousing and unpleasant media messages. However, the LC4MP has not included direct measures that allow discrimination between fight-and-flight responses. Psychological reactance theory (PRT) predicts defensive responses including anger and counterarguments (reactance) when media messages threaten viewers' freedom and autonomy. We hypothesized that PRT provides the LC4MP with the appropriate measures (anger and counterarguments) needed to discriminate fight-or-flight responses. Results supported this prediction. Participants (N = 49 adult-smokers) high in defensive and low in appetitive reactivity (risk-avoiders) withdrew from the message (fled: characterized by low anger and counterarguments) while those high in appetitive and low in defensive reactivity (risk-takers) experienced reactance (fought: characterized by high anger and counterarguments) in response to freedom threatening antitobacco messages that are highly arousing and unpleasant. Moreover, both reactance and message withdrawal yielded the same cognitive, emotional, and physiological responses predicted by the LC4MP as indicators of defensive message processing. Theoretical and message design recommendations are discussed. [ABSTRACT FROM AUTHOR]

Television political advertising has been criticized for focusing too much on candidates' image rather than on their issue positions. Yet, image advertising has been largely ignored by the press as a source for news stories. This study examined the effects of a proposed type of television adwatch story--one that critiqued political advertisements that focused on a candidate's image. Image adwatches produced less positive candidate evaluations than the control group, which saw no adwatches. This pattern did not hold for issue adwatches. Participants did not apply information from either the issue or image adwatch to ads that were different from those critiqued in the adwatches. Recall of the ad was lower for issue adwatches, but only when they critiqued a different ad. Participants did not penalize journalists for their image adwatch stories. Findings are discussed in an information processing perspective.

This study finds stories using computer-assisted reporting are as credible as stories based on anecdotal evidence or authoritative sources. It is no longer enough to report the fact truthfully. It [...]