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57 results on '"Lenovo Group Ltd. -- Marketing"'

1. Lenovo will have an all Indian Legion of Champions qualifier

Author

Bhatyal, Rudraaksh

Subjects
Lenovo Group Ltd. -- Marketing, Esports -- Marketing -- Competitions, Computer industry -- Marketing, Computer networks, Company marketing practices, Microcomputer industry, Computer industry, Computers
Abstract

Byline: Rudraaksh Bhatyal Legion of Champions, hosted by Lenovo is one of the largest esports events in Asia. Up until their third instalment of the tournament, teams from various countries [...]

Published
2019

2. Lenovo Releases New MyLenovo Rewards Customer Loyalty Program

Subjects
Lenovo Group Ltd. -- Marketing, Loyalty programs (Marketing), Computer industry -- Marketing, Customer loyalty, Company marketing practices, Microcomputer industry, Computer industry, Arts and entertainment industries
Abstract

Lenovo reported a new consumer loyalty program that lets customers earn rewards on everything they buy on lenovo.com to use for discounts on future purchases - with no minimums, exclusions [...]

Published
2019

3. Lenovo Launches Back to School Sale in Canada

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Technology, Savings, Personal computers, Company marketing practices, Microcomputer industry, Computer industry, Arts and entertainment industries
Abstract

Lenovo released details of its 2019 Big Back to School Sale in Canada, including three money-saving offers that promise to make July and August the perfect time to shop for [...]

Published
2019

4. Lenovo Launches Back to School Sale

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Technology, Savings, Personal computers, Company marketing practices, Microcomputer industry, Computer industry, Arts and entertainment industries
Abstract

Lenovo released details of its 2019 Big Back to School Sale, including three money-saving offers that promise to make July and August the perfect time to shop for a new [...]

Published
2019

5. Save Up to 70% Off PCs and Electronics During Lenovo's Annual Presidents' Day Sale

Subjects
Lenovo Group Ltd. -- Marketing, Consumer electronics -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Business, Business, international
Abstract

Sale includes Lenovo laptops, Chromebooks, gaming monitors, and doorbuster deals RESEARCH TRIANGLE PARK, N.C. -- As part of its Presidents' Day Sale, Lenovo is offering shoppers significant discounts on some [...]

Published
2022

6. Lenovo to Be Main Sponsor of Red Bull Illume Image Quest 2021

Subjects
Lenovo Group Ltd. -- Marketing, Red Bull GmbH -- Marketing, Soft drink industry -- Marketing, Corporate sponsorship, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Business, international, Instagram (Online service) -- Marketing
Abstract

Morrisville, Feb. 26 -- Two-year partnership effective for 2021 contest and continues into 2022 for global tour. Familiarizes adventure and action sports photographers, creators, and outdoor adventurers with Lenovo consumer [...]

Published
2021

7. Lenovo to Be Main Sponsor of Red Bull Illume Image Quest 2021

Subjects
Lenovo Group Ltd. -- Marketing, Red Bull GmbH -- Marketing, Soft drink industry -- Marketing, Corporate sponsorship, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Business, Business, international, Instagram (Online service) -- Marketing
Abstract

Photographers share their creative passions with the world starting March 1 * Two-year partnership effective for 2021 contest and continues into 2022 for global tour. * Familiarizes adventure and action [...]

Published
2021

8. Lenovo[R] Yoga[R] and Intel[R] Evo[TM] Announce Fan-Powered Experience With Jonas Brothers for Immersive Virtual Concert

Subjects
Universal Music Group Inc. -- Marketing, Lenovo Group Ltd. -- Marketing, Intel Corp. -- Marketing, Dolby Laboratories Inc. -- Marketing, Audio equipment industry -- Marketing, Semiconductor industry -- Marketing, Sound recording industry -- Marketing, Computer industry -- Marketing, Concerts, Semiconductor industry, Company marketing practices, Microcomputer industry, Computer industry, Business, Business, international
Abstract

Lenovo's Yoga brand and Intel are giving fans an all-access pass to a unique experience in celebration of creators, including the chance to have their custom artwork featured on official [...]

Published
2020

9. New Windows 8 PCs innovate to capture attention

Author

Riofrio, Melissa

Subjects
Samsung Electronics Company Ltd. -- Marketing, Lenovo Group Ltd. -- Marketing, Consumer electronics industry -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing -- Forecasts and trends -- Innovations, Consumer electronics industry, Company marketing practices, Microcomputer industry, Market trend/market analysis, Computer industry, Business, Computers and office automation industries
Abstract

IF THE WINDOWS PC market is in big trouble, someone forgot to tell Lenovo and Samsung. In June, within 24 hours of each other, the two Asian tech giants unveiled [...]

Published
2013

10. Innovation fuels global expansion for China's leading brand builders

Subjects
WPP PLC -- Marketing, Lenovo Group Ltd. -- Marketing, Brand names, Advertising agencies -- Innovations, Global strategy (Marketing), Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, General interest, News, opinion and commentary
Abstract

London: WPP plc has issued the following press release: As China's innovation-driven development continues to drive the growth and global strategy for many home-grown brand leaders, a report released today [...]

Published
2018

11. What do you do when your business outpaces your brand? Lenovo might be the world's No. 2 computer maker, but it is still a relatively unknown brand in most corners of the globe

Author

Bulik, Beth Snyder

Subjects
Company marketing practices, Microcomputer industry, Computer industry, Brand identity, Computer industry -- Marketing, Lenovo Group Ltd. -- Marketing
Abstract

Byline: BETH SNYDER BULIK LENOVO IS the No. 2 computer maker in the world. But when it comes to overall brand awareness and consumer affinity, it trails rivals. Lenovo has [...]

Published
2012

12. Headline

Author

Woodburn, Doug

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Computers and office automation industries
Abstract

Byline: Doug Woodburn Lenovo claims it has a winning pitch as it looks to recruit partners that can help it dislodge HP as the world's largest PC vendor: it is [...]

Published
2011

13. Lenovo woos dissatisfied resellers

Author

Woodburn, Doug

Subjects
Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing
Published
2009

14. Lenovo Joins HP In Free Windows 7 Upgrade; Buy a PC running Windows Vista Vista now, get a free upgrade to Windows 7 when it ships in September

Subjects
Computer industry, Microcomputer industry, Product enhancement, Company marketing practices, Lenovo Group Ltd. -- Product enhancement, Lenovo Group Ltd. -- Marketing, Hewlett-Packard Co. -- Product enhancement, Hewlett-Packard Co. -- Marketing, Microsoft Windows 7 (Operating system) -- Marketing, Computer industry -- Product enhancement, Computer industry -- Marketing
Abstract

Lenovo is offering free Windows 7 upgrades to customers who buy a Windows Vista PC, following a similar deal from Hewlett-Packard. Lenovo said Friday it will mail a free Windows […]

Published
2009

15. Lenovo to Preview New IdeaPad Consumer Laptops at CES

Subjects
Laptop/portable computer, Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Consumer Electronics Show, Notebook computers -- Marketing, Laptop computers -- Marketing, Computer industry -- Planning -- Marketing
Abstract

Lenovo, which entered the consumer market in 2008 with its IdeaPad line, is previewing three new mainstream laptops at CES in Las Vegas, and the company also plans to refresh […]

Published
2009

16. Lenovo aims to raise profile in SMB market

Author

Maddox, Kate

Subjects
Lenovo Group Ltd. -- Marketing, Advertising campaigns -- Marketing, Computer industry -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Microcomputer industry, Computer industry, Marketing
Abstract

Byline: Kate Maddox In July, Beijing-based computer maker Lenovo introduced a rebranding campaign in the U.S. The effort was designed to raise awareness of Lenovo following its acquisition of IBM [...]

Published
2008

17. Lenovo raises Premium with new strategy

Author

Trendall, Sam

Subjects
VAR, Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Value-added resellers -- Marketing
Published
2008

18. Lenovo aims to raise its profile in the SMB market

Subjects
Lenovo Group Ltd. -- Marketing, Advertising campaigns -- Marketing, Computer industry -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Microcomputer industry, Computer industry, Marketing
Abstract

Byline: KATE MADDOX In July, Beijing-based computer maker Lenovo introduced a rebranding campaign in the U.S. The effort was designed to raise awareness of Lenovo following its acquisition of IBM [...]

Published
2007

19. PC Maker Lenovo To Set Up Consumer Business Unit; China's Lenovo Group said Thursday it's working on plans to establish a new consumer business unit, as the world's No. 3 PC maker fights to boost sales outside its home market

Author

Taylor, Sophie

Subjects
Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Market share, Lenovo Group Ltd. -- Planning
Abstract

SHANGHAI, April 5 - China's Lenovo Group Ltd. said on Thursday it is working on plans to establish a new consumer business unit, as the world's number-three personal computer maker […]

Published
2007

20. 04 Hardware

Subjects
Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing
Abstract

Lenovo hopes to improve availability and lead times by encouraging corporate and mid market resellers to choose from a set menu of mainstream PC components under a scheme to be […]

Published
2007

22. Getting To Know Lenovo

Author

Hamm, Steve and Stead, Deborah

Subjects
Computer industry, Microcomputer industry, Company Web site/Web page, Company marketing practices, Company public relations, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Services, Lenovo Group Ltd. -- Public relations, Computer industry -- Marketing, Computer industry -- Services, Computer industry -- Public relations, Web sites -- Evaluation
Published
2006

23. The Ticker

Subjects
Computer industry, Microcomputer industry, 32-bit operating system, 64-bit operating system, Operating system, Company marketing practices, Company market share, Lenovo Group Ltd. -- Marketing, Oracle America Inc. -- Product development, Computer industry -- Marketing, Computer industry -- Product development, Operating systems -- Market share
Abstract

Lenovo Group will start pushing its own brand name in the United States with a new line of desktops and laptops. Aimed at businesses with fewer than 100 employees, the […]

Published
2006

24. Lenovo Makes a Name for Itself; Months after buying IBM's PC unit, China's top computer maker launches a Lenovo line in the U.S., reducing its dependence on the ThinkPad brand

Subjects
Computer industry -- Subsidiaries, divisions and units, Computer industry -- Marketing, Computer industry -- Foreign operations, Computer industry, Microcomputer industry, Company marketing practices, International Business Machines Corp. -- Subsidiaries, divisions and units, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Foreign operations
Published
2006

25. Lenovo Goes for SMB Gold with New PC Line

Subjects
Computer industry, Microcomputer industry, Company marketing practices, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Product introduction, Lenovo 3000 (Laptop/portable computer) -- Product introduction, Computer industry -- Marketing, Computer industry -- Product introduction, Microcomputers -- Product introduction
Published
2006

26. From the Editor

Author

Rooney, Jennifer

Subjects
Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing
Published
2006

27. Shortages of Lenovo PCs Reported

Subjects
Computer industry, Microcomputer industry, Company marketing practices, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Microcomputers -- Supply and demand
Published
2005

28. Will Chinese ThinkPads still seem hip?

Author

Bulkeley, William M. and Forelle, Charles

Subjects
International Business Machines Corp. -- Mergers, acquisitions and divestments, International Business Machines Corp. -- Marketing, Lenovo Group Ltd. -- Mergers, acquisitions and divestments, Lenovo Group Ltd. -- Marketing, Computer industry -- Mergers, acquisitions and divestments, Computer industry -- Marketing, Computer industry, Microcomputer industry, Company marketing practices, Company acquisition/merger, News, opinion and commentary
Abstract

Customers worry that IBM's personal computers will suffer in quality and brand image when they are manufactured and sold by China's Lenovo Group post-acquisition.

Published
2004

29. More Smart Equipment Launched in China in H1

Subjects
Huawei Technologies Company Ltd. -- Marketing, Lenovo Group Ltd. -- Marketing, Computer software industry -- Marketing, Fire extinction -- Equipment and supplies, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Business, regional
Abstract

BEIJING, Sep 10, 2013 (SinoCast Daily Business Beat via COMTEX) -- Data for the mobile Internet market in the first half of 2013 released by Umeng revealed active smart equipment [...]

Published
2013

30. Computer giant in China sets sights on U.S

Author

Buckman, Rebecca

Subjects
Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Market share, Lenovo Group Ltd. -- International trade, Computer industry -- Marketing, Computer industry -- Market share, Computer industry -- International trade, Competition (Economics) -- International aspects, Computer industry, Microcomputer industry, Company marketing practices, Company market share, Business, Business, general
Published
2003

31. Ferrari Invites Weichai Power as Sponsor

Subjects
Lenovo Group Ltd. -- Marketing, Vodafone Group PLC -- Marketing, Cellular telephone services industry -- Marketing, Automobile industry -- Marketing, Automobiles -- Marketing, Computer industry -- Marketing, Company marketing practices, Wireless telecommunications service, Microcomputer industry, Automobile Industry, Computer industry, Business, regional
Abstract

Feb 05, 2013 (SinoCast Daily Business Beat via COMTEX) -- Ferrari has confirmed the introduction of a Chinese sponsor, the first in its history. The reputed Italian sports car brand [...]

Published
2013

32. Lenovo Launches Mid-end Smart TV with Lower Prices

Subjects
Sony Corp. -- Marketing, Lenovo Group Ltd. -- Marketing, Consumer electronics industry -- Marketing, Computer industry -- Marketing, Brand name products, Consumer electronics industry, Company marketing practices, Microcomputer industry, Computer industry, Business, regional
Abstract

BEIJING, Nov 06, 2012 (SinoCast Daily Business Beat via COMTEX) -- Lenovo Group Limited (SEHK: 0992) yesterday launched second-generation smart TV, whose appearance and selling price have both been adjusted. [...]

Published
2012

33. Lenovo Y480 Ultrabook started selling in U.S

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Product marketing strategy, Business, regional, Lenovo Y480 (Laptop/portable computer) -- Marketing -- Product information
Abstract

BEIJING, Mar 13, 2012 (SinoCast Daily Business Beat via COMTEX) -- According to the report of foreign media on March 13, the reservation page for Lenovo Y480 ultrabook has been [...]

Published
2012

34. Lenovo to Launch Integrated Desktop

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Computers -- Marketing, Company marketing practices, Software/hardware leasing, Microcomputer industry, Computer industry, Business, regional
Abstract

BEIJING, Dec 13, 2011 (SinoCast Daily Business Beat via COMTEX) -- Computer giant Lenovo Group Limited (SEHK: 0992) lately announced to launch brand-new S760 integrated desktop computer under the brand [...]

Published
2011

35. Lenovo to Launch Windows Tablet Computers in Jun

Subjects
Lenovo Group Ltd. -- Marketing, Tablet computers, Computer industry -- Marketing, Company marketing practices, Tablet computer, Microcomputer industry, Computer industry, Business, regional
Abstract

BEIJING, Apr 11, 2011 (SinoCast Daily Business Beat via COMTEX) -- Reporters find out that leading PC maker Lenovo Group Limited (SEHK: 0992) will soon launch tablet computers equipped with [...]

Published
2011

36. Lenovo to Promote Kingdee SaaS Business

Subjects
Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Computers -- Marketing, Distance education, Company marketing practices, Computer industry, Microcomputer industry, Software/hardware leasing, Business, regional
Abstract

BEIJING, Sep 22, 2009 (SinoCast Daily Business Beat via COMTEX) -- Chinese PC maker Lenovo Group Limited (SEHK: 0992 and OTC: LNVGY) is set to deepen its cooperation with software [...]

Published
2009

37. YouTube, Lenovo launch Space Lab competition

Subjects
YouTube Inc. -- Marketing, Lenovo Group Ltd. -- Marketing, Mass media industry -- Marketing, Contests -- Social aspects, Computer industry -- Marketing, Company marketing practices, Microcomputer industry, Computer industry, Education
Abstract

YouTube and PC vendor Lenovo are cooperating with space agencies like NASA on a new science competition that challenges high school students to design biology or physical science experiments that [...]

Published
2011

38. Ronaldinho Named a Lenovo Worldwide Brand Ambassador

Subjects
Lenovo Group Ltd. -- Company forecasts, Lenovo Group Ltd. -- Marketing, Computer industry -- Company forecasts, Computer industry -- Marketing, Computer industry, Microcomputer industry, Company business forecast/projection, Company marketing practices, Business, international
Abstract

Lenovo Group Limited today announced a cooperation with FC Barcelona, and its super star Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaúcho. Ronaldinho will be a Lenovo Worldwide Brand [...]

Published
2006

39. Lenovo Group Ltd

Subjects
Company marketing practices, Software/hardware leasing, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing, Computers -- Marketing
Abstract

* Lenovo Group Ltd. has halted online sales of Linux-based desktop and laptop computers after failing to meet sales expectations. The company plans to continue direct sales of the […]

Published
2008

41. The rise of Lenovo

Author

Dawes, Janice

Subjects
Lenovo Group Ltd. -- Marketing, Brand equity -- Management, Computer industry -- Marketing, Computer industry, Microcomputer industry, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, Business, international
Abstract

The strategies adopted by Lenovo Group Ltd., for managing its brand equity, are discussed.

Published
2006

42. Lenovo targets recognition

Subjects
Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Company forecasts, Computer industry -- Marketing, Computer industry -- Company forecasts, Computer industry, Microcomputer industry, Company marketing practices, Company business forecast/projection, Business, Business, international
Abstract

Lenovo has unveiled Lenovo-branded computers outside China for the first time. The world's third-largest computer maker, behind Dell and Hewlett-Packard, marked the occasion at press conferences in ten cities worldwide [...]

Published
2006

43. Seton Hall University Offering Multi-Mode PC to Students as Part of Mobile Computing Program

Subjects
Lenovo Group Ltd. -- Marketing, Notebook computers -- Marketing, Laptop computers -- Marketing, Computer industry -- Marketing, Laptop/portable computer, Company marketing practices, Microcomputer industry, Computer industry, Business, Business, international, Telecommunications industry, ThinkPad Helix (Laptop/portable computer) -- Marketing
Abstract

Seton Hall University and Lenovo announced students have arrived on campus with a Lenovo ThinkPad Helix. According to a release, the University has circulated more than 2,000 ThinkPad Helix devices [...]

Published
2013

44. To sell PCs, Lenovo CEO hits the sky; American Bill Amelio circles globe pushing Chinese company

Author

Spencer, Jane

Subjects
Lenovo Group Ltd. -- Officials and employees, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Management, Computer industry -- Officials and employees, Computer industry -- Marketing, Computer industry -- Management, Chief executive officers -- Interviews, Chief executive officers -- Beliefs, opinions and attitudes, Chief executive officers -- Management, Computer industry, Microcomputer industry, Company marketing practices, Company business management, News, opinion and commentary
Published
2006

45. Beijing Organizing Committee Unveils Lenovo-Designed Olympic Torch for Beijing 2008 Olympic Games

Subjects
Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing
Abstract

WIRELESS NEWS-(C)1999-2007 10Meters - http://www.10meters.com The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) on Thursday in the presence of the International Olympic Committee, unveiled the Lenovo-designed […]

Published
2007

46. Lenovo Introduces New Business Partner Program

Subjects
Company marketing practices, Microcomputer industry, Computer industry, Lenovo Group Ltd. -- Marketing, Computer industry -- Marketing
Abstract

WIRELESS NEWS-(C)1999-2006 10Meters - http://www.10meters.com Lenovo has announced its new business partner program -- the Lenovo Partner Network, an end-to-end channel program featuring tools and offerings that it says is […]

Published
2006

47. Lenovo hones sales pitch for Russia, India

Author

Chao, Loretta

Subjects
Lenovo Group Ltd. -- Market share, Lenovo Group Ltd. -- Company sales and earnings, Lenovo Group Ltd. -- Marketing, Computer industry -- Market share, Computer industry -- Company sales and earnings, Computer industry -- Marketing, Marketing -- Analysis, Market share -- Analysis, Target marketing -- Analysis, Computer industry, Microcomputer industry, Market domination, World market, Company market share, Company earnings/profit, Company marketing practices, News, opinion and commentary
Published
2010

48. PC makers cultivate buyers in rural China

Author

Chao, Loretta

Subjects
China -- Economic aspects, China -- Economic policy, Hewlett-Packard Co. -- Marketing, Hewlett-Packard Co. -- Company sales and earnings, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Company sales and earnings, Computer industry -- Marketing, Computer industry -- Company sales and earnings, Microcomputers -- Marketing, Sparsely populated areas -- Marketing, Consumer spending, Target marketing, Company marketing practices, Company earnings/profit, Computer industry, Microcomputer industry, News, opinion and commentary
Published
2009

49. PC demand in China is rising, Lenovo says

Author

Chao, Loretta

Subjects
Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Company sales and earnings, Lenovo Group Ltd. -- Officials and employees, Chief executive officers -- Beliefs, opinions and attitudes, Computer industry -- Marketing, Computer industry -- Company sales and earnings, Computer industry -- Officials and employees, Microcomputers -- Supply and demand, Microcomputers -- Marketing, Supply and demand -- Forecasts and trends, Sales forecasting, Computer industry, Microcomputer industry, Company marketing practices, Company earnings/profit, Market trend/market analysis, News, opinion and commentary
Published
2009

50. Lenovo looks to rural China for PC growth

Author

Chao, Loretta

Subjects
Lenovo Group Ltd. -- Company sales and earnings, Lenovo Group Ltd. -- Marketing, Lenovo Group Ltd. -- Market share, Computer industry -- Company sales and earnings, Computer industry -- Marketing, Computer industry -- Market share, Market share -- Analysis, Microcomputers -- Marketing, Profit -- Analysis, Sparsely populated areas -- Marketing, Sales -- Statistics, Target marketing -- Planning, Computer industry, Microcomputer industry, Market domination, Sales analysis, Company earnings/profit, Company marketing practices, Company market share, Company business planning, News, opinion and commentary
Published
2009

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