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7 results on '"Leão Ramos, Fernanda"'

1. CONSUMER ADOPTION OF MOBILE HEALTH APPS.

Author

Alexandrino Caldeira, Tharcísio, Brantes Ferreira, Jorge, and Leão Ramos, Fernanda

Subjects
MOBILE apps, STRUCTURAL equation modeling
Published
2024

2. Retailing, Services and Entertainment: UNDERSTANDING AUGMENTED REALITY EXPERIENCE AND PURCHASE INTENTION IN MOBILE COMMERCE.

Author

Ribeiro Carvalho de Castro, Andrea, Brantes Ferreira, Jorge, Junqueira Giovannini, Cristiane, Ferreira da Silva, Jorge, and Leão Ramos, Fernanda

Subjects
AUGMENTED reality, MARKETING, CONSUMER purchasing services, SHOPPING, PURCHASING
Abstract

The article focuses on investigating how augmented reality (AR) experiences in mobile shopping environments impact consumer purchase intentions. The study underscores that positive AR experiences enhance consumer choice confidence and positive emotions, motivating purchases and highlighting the value of AR in mobile retail marketing strategies.

Published
2023

3. Marketing Analytics, AI and Machine Learning: MACHINE LEARNING MODELS FOR CREDIT SCORING AT HIGHER EDUCATION INSTITUTIONS.

Author

Niskier Saadia, Giovanna, Brantes Ferreira, Jorge, Rodriguez Whately, Ricardo, Leão Ramos, Fernanda, and Ferreira da Silva, Jorge

Subjects
ARTIFICIAL intelligence, MACHINE learning, CREDIT scoring systems, UNIVERSITIES & colleges, HIGHER education
Abstract

Default is a major problem for private higher education institutions (HEI) and can result in school dropout and loss of revenue. This work aims to propose and test a credit scoring model using machine learning techniques in the private higher education sector, estimating the default risk of each student. [ABSTRACT FROM AUTHOR]

Published
2023

4. M-LEARNING ADOPTION: COMPARING ADOPTERS AND NON-ADOPTERS INSTRUCTORS.

Author

PINA, FERNANDA, KURTZ, RENATA, BRANTES FERREIRA, JORGE, SABINO DE FREITAS, ANGILBERTO, and LEÃO RAMOS, FERNANDA

Subjects
MOBILE learning, DIFFUSION of innovations theory, TEACHER attitudes
Abstract

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

5. LEALDADE DE CLIENTES NO MERCADO DE SEGUROS DE AUTOMÓVEIS.

Author

Yutaca Ikenami, Alexandre, Brantes Ferreira, Jorge, Sabino de Freitas, Angilberto, Coelho Marson, Luciana Sousa, and Leão Ramos, Fernanda

Subjects
AUTOMOBILE insurance, INSURANCE policies, CONSUMER confidence, CUSTOMER loyalty, CONCEPTUAL models
Abstract

Copyright of Revista Eletrônica de Estratégia & Negócios is the property of Revista Eletronica de Estrategia & Negocios and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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6. The Effect of Trust in the Intention to Use m-banking.

Author

Leão Ramos, Fernanda, Brantes Ferreira, Jorge, Sabino de Freitas, Angilberto, and Werneck Rodrigues, Juliana

Subjects
*MOBILE banking industry, *MOBILE apps, *CONFIDENTIAL communications in banking, *BANKING industry, *BANK customers, *CUSTOMER relations, *STRUCTURAL equation modeling
Abstract

Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking. [ABSTRACT FROM AUTHOR]

Published
2018
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7. FATORES QUE AFETAM A ADOÇÃO DA INTERNET MÓVEL.

Author

Brantes Ferreira, Jorge, da Silva, Jorge Ferreira, Junqueira Giovannini, Cristiane, and Leão Ramos, Fernanda

Abstract

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2016
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