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The study uses qualitative and quantitative research methods to clarify the relationship between Functional Quality and Technical Quality affecting the Image factor. With a research sample size of 142 valid questionnaires of students participating in online learning along with methods of reliability coefficient analysis, exploratory factor analysis and multivariate regression, the research team has determined to determine the positive relationship of these factors. However, the research objective of the article is to assess the satisfaction of university students of social work with the quality of online training, so we continue to explore the second relationship which is the relationship between factor Image and student satisfaction. The univariate regression analysis method was used, and the results showed that Image and learner's satisfaction have a positive relationship with each other. Finally, based on the research results, we believe that in order to increase the satisfaction of learners, we need to emphasize the group of solutions that increase the evaluation level for the Technical Quality factor.

The COVID-19 pandemic has boosted consumers to make online purchases. However, which motivations and communication channels transform online purchases in the COVID-19 context have been inadequately studied. The paper aims to unveil the importance of social networking for inducing favorable perceptions and online purchases among young consumers in the “new normal” of the pandemic. The conceptual framework is formulated due to the Uses and Gratifications Theory (UGT) and the Health Belief Model (HBM). Empirical data is collected using a web-based survey of 379 respondents who are inclined to embrace online purchases. The findings illustrate that social networking significantly influences social value, perceived utility, information quality, perceived threat, and self-efficacy. Additionally, purchase intention is motivated by antecedents such as perceived utility, information quality, social value, and perceived threat. Lastly, theoretical and managerial implications are drawn.

Information content via social media has received attention from the community during the pandemic. This work aims to examine a preventive behavior model due to information value through social media under COVID-19 in Vietnam. This model is formulated based on the integration of Health Belief Theory (HBT) and the Elaboration Likelihood Model (ELM). A web-based survey is performed to collect data from 321 respondents who have utilized social media to seek and accumulate COVID-19-related information. The results indicate that perceived threat and self-efficacy are two vital predictors of readiness to uptake preventative behaviors. Additionally, information dimensions (i.e., information quality and information credibility) are crucial motivations underlying perceived threat and self-efficacy. Information quality well surmises information credibility. Finally, theoretical and practical implications are discussed.