203 results on '"Lancaster, Geoff"'
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2. Beyond the game: perceptions and practices of sports sponsorship in German SMEs
3. Minding the competition: The drivers for multichannel service quality in fashion retailing
4. Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings
5. Building resistance to brand switching during disruptions in a competitive market
6. The impact of digital books on marketing communications
7. An exploration into the practice of online service failure and recovery strategies in the Balkans
8. Service failure and recovery strategies in the Balkans: an exploratory study
9. Social media brand perceptions of millennials
10. Developing technologically induced environments: the case of the Nigerian banking sector
11. Questioning: A Path to Student Learning Experience
12. Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings
13. Sales forecasting
14. Channels of distribution and logistics
15. Product and innovation strategies
16. Strategic marketing planning tools
17. Global marketing
18. The development of a strategic approach to marketing
19. Analysing the environment and appraising resources
20. Essentials of Marketing Management
21. Services marketing and not-for-profit marketing
22. Marketing information systems and research
23. Direct marketing
24. Communications strategy
25. Customer care and relationship marketing
26. Sales management
27. Markets and customers
28. Evaluating and controlling strategic marketing
29. Pricing strategies
30. The significance of CRM to the strategies of hotel companies
31. In Search of Balance between Talent Management and Employee Engagement in Human Resource Management
32. Communicating in the new interactive marketspace
33. Predictive strategic marketing management decisions in small firms : A possible Bayesian solution
34. A scheme to increase profitability in entrepreneurial SMEs
35. Entrepreneurship and the small to medium‐sized enterprise : A divergent/convergent paradox in thinking patterns between advisers and SME owner‐managers
36. The influence of employee characteristics on market orientation
37. E‐CRM: customer relationship marketing in the hotel industry
38. Examining the Dynamics of Value Propositions in Digital Books
39. Consumer segmentation in the grey market relative to rehabilitation products
40. Corporate social responsibility: towards a context-specific perspective in developing countries
41. A comparative study of the emergence of marketing culture within three formerly nationalised companies
42. Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid
43. An Empirical Investigation into the Transition of Change within three formerly Nationalised Companies
44. Emerging Marketing Culture within Privatised Industry: The Transition of Change
45. Implementing value strategy through the value chain
46. Using the Internet as a channel for commerce
47. Value‐based marketing and its usefulness to customers
48. Value and information – concepts and issues for management
49. A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment
50. Recovery Strategies in On-Line Service Failure
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