1. INFO TECH IS SO YESTERDAY.
- Author
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Rocks, David, Lakshman, Nandini, and Srivastava, Mehul
- Subjects
DESIGN & technology ,MARKETING ,ENTREPRENEURSHIP ,DESIGN ,INDUSTRIAL design ,NEW product development ,COMMERCE - Abstract
The article discusses design firms located in India, examining the reasons for their success in 2008. Topics include the market for super-affordable products, entrepreneurial effort going to service the extremely poor, and Indian design firms that have begun to design original products. Also discussed are the cheaper fees charged by Indian design firms than those of their Western competition.
- Published
- 2008