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The purpose of this paper is to present the current situation in the development of rural tourism in the Rasina district, as well as to suggest possible solutions to the recorded problems. For that purpose, empirical research was conducted in Lomnica, Kupci, Kukljin, Jasika, Gornji Stepoš, Naupare, Trmčare on a sample of 288 respondents who live in these places and are engaged in agricultural work and rural tourism. The data obtained through the survey of respondents was processed and the t-test for independent samples was applied, as well as the analysis of variance. The obtained results indicate that there are no statistically significant differences in the attitudes of respondents in relation to gender and age. Also, it was determined that the respondents are aware of the advantages and disadvantages of the area in which they live regarding the development of rural tourism. In line with this, support and cooperation of the public and private sectors are needed, to improve the existing potential.

The variability of environment, growing number of external factors of companies' businesses, inaccessible key organizational resources, inability of management to understand or predict changes and trends in the general organizational environment due to growing uncertainties are just some of the characteristics of the modern business world, especially the transport sector as one of the most complex segment of each country's economic system. The paper analyzes the level of development of creative work environment in transport companies in the Republic of Serbia in order to formulate possible, and possibly necessary, guidelines for greater encouragement of employees' creativity, as organizational innovations today represent, it seems, the only potential solution for overcoming all obstacles and surviving in such a complex market.

The topic of this paper represents a relatively new and still evolving term of socially responsible business, with a focus on application of this concept to transport companies. The goal of this paper is to formulate, in accordance with results gained from the study, concrete potential guidelines for more socially responsible business of transport companies in the Republic of Serbia. Considering multiple positive effects of socially responsible business, confirmed by numerous study activities and practical examples, as well as the fact that influences on one of the key external dimensions of socially responsible business - the environment - are most directly connected with transport business, and, finally, observing traffic as connective tissue of the entire economic system that gives purpose to all areas of material production, this paper analyses, in addition to the nature of the link between economic and social performance, the degree of application of socially responsible business in transport companies in the Republic of Serbia as well.

This paper aims to show the extent to which travel agencies in Serbia are ready to operate in crises, such as the current one caused by the Covid 19 virus pandemic, and what consequences such a pandemic can have on the entire tourism industry of a country. To achieve these goals, data from various researches conducted during 2020 on the impact of the Covid 19 pandemic on the world tourism industry were used, as well as relevant statistical data from international organizations and state institutions of the Republic of Serbia. The paper concluded that travel agencies are highly dependent on state aid, but these resources are also limited. All solutions proposed by the Government of the Republic of Serbia are time-limited until the end of 2021 when there is hope that the virus will weaken, in which the planned vaccination of the population should play a major role. For travel agencies to be able to overcome situations such as the virus pandemic in the future, they need to work on new programs and adapt to new target groups and markets. New sales channels need to be opened, in case of some new crises, so that the agencies are ready and able to survive under the given circumstances.

The purpose of this paper is to indicate the potentials for tourism development based on the protected natural resources of the Republic of Serbia situated in the Moravica administrative district territory, the degree of their current utilization for the purposes of tourism and local population information on the above mentioned. Closed-ended survey was conducted (five-point scale) on the random sample of the residents in the urban part of the city of Čačak as the administrative center of the Moravica administrative district. The results are: 1) low degree of information among the local population, 2) medium (good) potential for tourism development, and 3) very low level of its utilization for tourism purposes. The results are also considered according to the natural resources protection type. The contribution of this paper is in the indication of potentially successful elements in future tourism offer for the entities in the field of tourism and hospitality.

Tourism has huge and growing importance for the global economy, especially for the economies of developing countries. It represents the leading economic branch in many countries which is confirmed by the revenues they generate. However, there is an increasing emphasis on tourism events and a very large number of trips for satisfaction purposes that are associated with a particular event. Tourism is gaining great importance, but the expectations of tourists are also increasing, as well as their desire for specific experiences. In this way, these events contribute to attractiveness and to drawing tourists to certain places that they perhaps would never visit otherwise. They also have an influence on extending the stay at a destination and contribute to creating a reputation of a particular place, which enriches the tourist experience. The importance of organizing sports events is reflected in the fact that they can significantly affect the tourist offer of the destination. The subject of the paper is to examine the contribution of the organization and management of a martial arts manifestation to the tourist offer of a local community. The aim of the paper is to show that domestic consumption, although small, achieved in organizing such an event represents secure income for the destination.

The purpose of the paper is to present a rural tourism destination and its tourist turnover, in the case study of Ivanjica municipality. Rural tourism is one of the leading tourism products in the global tourism market. Rural tourism destinations have become very prominent in many countries, including Serbia. Within these destinations there are various tourism elements such as traditional culture, archaeological and architectural heritage, gastronomy, recreation, history, sports, etc. Rural area is not just a village. Rural areas also refer to all settlements with no city status. The paper presents the statistical analysis results of tourist turnover in Ivanjica municipality from 2011 to 2018. The statistical analysis is based on data obtained from Tourist Organisation of Ivanjica. Based on analysis results, Discussion and Conclusions provide an overview of the current situation, as well as recommendations for future activities aimed at improving tourist turnover in this destination.

Tourism represents the fastest growing branch of economy, which is focused on the realization of economic effects. In the previous period of tourism development, no account was taken of natural resources and the environment. Contemporary trends indicate the existence of a growing demand for preserved natural resources and ecologically clean environment. This trend has caused sustainable tourism development, which will establish a positive relationship between the tourism development and the preservation of the environment. This paper presents the fundamentals of sustainable tourism development. Serbia's mountain areas have a preserved potential of natural resources and the environment, which are the basis for the development of sustainable tourism. The aim of paper is to analyze the previous tourism development of mountain tourist destinations in Serbia, such as Kopaonik and Tara. The indicators of sustainable tourism are tested in this paper, and the results will show whether the previous tourism development in these areas was sustainable or unsustainable.

The most visited national parks of Serbia are Kopaonik and Tara. The aim of the paper is to compare these two national parks as tourist destinations and to highlight the importance of tourism planning in national parks. Data on the current state of tourism in the Tara National Park and Kopaonik National Park were collected through a review of relevant literature and websites, and analyzed in terms of comparison, i.e. using benchmarking and statistical methods. The benchmarking analysis was carried out for these two most visited national parks of Serbia, but it should be emphasized that the motives for visiting these destinations are not only their natural values. Kopaonik is the most visited mountain in Serbia after Zlatibor and an attractive winter resort not only on the domestic but also on the international tourism market. The tourist capacities of Kopaonik are greater and better in terms of quality than those located on the mountain of Tara and tourist traffic is greater on Kopaonik than on the Tara mountain.

Research question: The objective of this paper is to examine the level of the development of spa tourism with a special review of the wellness tourist offer of the Republic of Serbia, and also which factors of this tourist offer we should pay special attention to and improve, to achieve the highest level of tourist loyalty. Motivation: The tourism potential of the Republic of Serbia has not been sufficiently researched and that served as a basic motivational factor. Idea: Considering the tourist potential that Serbia has and partly the work of Han et al., (2017), the fact that spa tourism is the fastest-growing sector in the entire tourism industry, and that the wellness tourism offer is a very important segment of spa tourism, there is a need to identify factors that influence the visitors' loyalty formation for such tourist destinations. As the Republic of Serbia has a lot of wellness centres, it represents a very convenient location for conducting such research. Data: This research included 298 guests of wellness centres in Vrnjačka Banja: "Solaris", "Aleksandar", "Merkur", "Zepter", "Kralj", "Slatina" and "Iwa Wellness Centre". Data collection was performed during July and August 2019. Methods: The PLS-SEM method was used in this paper to test the defined research hypotheses. Factors that contribute to loyalty and revisit for the wellness and spa tourist destination were investigated, and they were measured by the appropriate number of questions: quality of wellness and spa tourism, the value of wellness and spa services, attraction of wellness and spa tourist destination and satisfaction with wellness and spa tourist destination. All attitudes were measured using a five-point Likert scale. Results: The quality and value of wellness and spa services positively impact the affection for wellness and spa tourist destination and satisfaction with wellness and spa tourist destination, while the attraction of wellness and spa tourist destination positively affects satisfaction with wellness and spa tourist destination and tendency to revisit by tourists. The existence of a positive influence of satisfaction with wellness and spa tourist destination and the desire to revisit the tourist loyalty formation was also shown. Contribution: Improving the quality, value, and effect with the Republic of Serbia as a wellness and spa tourist destination will increase the satisfaction of visitors and their desire to revisit this tourist destination, which will lead to greater loyalty in the future. This will increase the revenue generated from this type of tourism and accelerate local and regional development. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to present the current situation in the development of rural tourism in the Rasina district, as well as to suggest possible solutions to the recorded problems. For that purpose, empirical research was conducted in Lomnica, Kupci, Kukljin, Jasika, Gornji Stepoš, Naupare, Trmčare on a sample of 288 respondents who live in these places and are engaged in agricultural work and rural tourism. The data obtained through the survey of respondents was processed and the t-test for independent samples was applied, as well as the analysis of variance. The obtained results indicate that there are no statistically significant differences in the attitudes of respondents in relation to gender and age. Also, it was determined that the respondents are aware of the advantages and disadvantages of the area in which they live regarding the development of rural tourism. In line with this, support and cooperation of the public and private sectors are needed, to improve the existing potential. [ABSTRACT FROM AUTHOR]

Copyright of Knowledge: International Journal is the property of Institute for Knowledge Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper explores perceptions about tourists’ behaviour after a pandemic. Perceptions during the pandemic are also important, so on this occasion, they are connected with the planned tourist trips in the future. The research makes a new contribution to the understanding of tourists’ behaviour during and after the pandemic and planned trips in the future. The research aims to test the model of planned trips in the future to identify post-pandemic travel behaviour. The data were collected on the territory of the Republic of Serbia by the method of an anonymous questionnaire. Five latent variables were used for data analysis: intra pandemic perception, attitude, subjective norm, perceived behavioural control, and post-pandemic travel. The SEMPLS structural equation model using intelligent PLS software (version 3.0) was used in the data analysis. The results show that the used independent variables (attitude, subjective norm, perceived behavioural control) significantly impact the intention to visit a destination in the future. [ABSTRACT FROM AUTHOR]

The tourism product of a destination makes the basis of its competitiveness. Vrnjačka Banja is the most famous spa in Serbia, with numerous facilities intended for tourists' rest, preservation and improvement of health, culturalentertainment and sports-recreational activities. The purpose of this paper is the analysis of domestic and foreign tourists' ratings of key elements of the tourism product of Vrnjačka Banja. The empirical research, with a sample of 304 tourists, showed that Natural beauty is the highest ranked element of the tourism product of Vrnjačka Banja, while Larger swimming pools with amusement facilities is the element which the tourists would like Vrnjačka Banja to have, and hence it requires special attention in the future. [ABSTRACT FROM AUTHOR]

The focus of the research presented in the paper is the method for evaluating and assessing tourism events and its applicability which is illustrated with the visitors‟ assessment of the Festival of pop music in Vrnjačka Banja (the Festival). The primary data collected for the purpose of the Festival evaluation were gathered by survey method on a sample of 200 respondents, who were classified into two groups, locals and other visitors, and asked to assess the given criteria. The paper aims at using evaluation for improving the Festival development with the ultimate goal of improving the quality of the very event, which would influence an increase in the number of visitors to the Festival, i.e. tourist destination. The research results confirm the employed method to be useful for the evaluation of tourism events. [ABSTRACT FROM AUTHOR]

Copyright of Knowledge: International Journal is the property of Institute for Knowledge Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)