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This paper aims to examine the application of value co-creation approach in online travel service based on service-dominant logic. Drawing on recent works, the research indicates travellers as co-creators of value and emphasizes the development of customer–supplier interaction. The paper presents three case studies to analyse global travel service suppliers’ (service providers) behaviour: CouchSurfing International, Inc.; TripAdvisor LLC, AirBnbINc. Case studies analysis is followed by netnographic research of 22 different discussions (1243 records) in online forums related to selected service suppliers. The research findings suggest that value co-creation approach can be effectively used to analyse processes in global online travel service section. The originality of the paper lies in exploring the contribution of co-creation approach which allowed to identify the patterns of actions and behaviour of the online travel service providers and their consumers. As an additional value of the research, it was found that the online travel service providers integrate customer-to-customer interactions as a value co-creation in their platforms using consumers’ resources such as time, knowledge and experience.

Byline: Yung-Ching Ho, Chi-Shiun Lai, Cheng-Ling Tai In Taiwan, the status of the high-tech industries is closely related to economic progress. Some of the reasons that make these industries remain profitable are a high degree of product innovation capability. This paper focuses on Taiwan's high-tech new product development (NPD) teams to probe into the influences of different reward structures and project characteristics on NPD team performance. Results of the study show a significant influence of cash-based rewards, procedure justice and the length of project development cycle on NPD team performance, as well as partial support for the impact of position-based, outcome-based rewards and project risk on NPD team performance. More importantly, when businesses offer more shares than cash as rewards, significantly positive effect is only exerted on 'adhere to budget and schedule,' and bears no significant effects on market performance.

The purpose of this study was to explore the perceptual market orientation gaps between physician and patients and its impact on relationship quality and patient loyalty, and to verify the critical role of internal marketing on developing market orientation. Self-administered questionnaires were then employed to collect the data. We used a convenience sample of physicians and patients at a medical center in central Taiwan, and 90 usable questionnaires from physicians and 450 usable questionnaires from patients were returned. Hierarchical multiple regression analyses were used to validate the research hypotheses. Physicians’ perceptual market orientation had a positive influence on physician–patient relationship quality, hospital–patient relationship quality, and patient loyalty, but the perceptual market orientation gap between physicians and their patients had a direct negative impact on these constructs. Finally, internal marketing was found to have an influence on relationship quality and patient loyalty through the mediation of market orientation. In order to enhance relationship quality and patient loyalty, hospital managers should focus their efforts on improving employees’ market orientation and reducing patients’ perceptual market orientation gap. In addition, internal marketing was found to be a useful pathway in developing market orientation. [ABSTRACT FROM AUTHOR]

Background: The present era of a competitive healthcare environment indicates that providers have been convinced that attentiveness to patient satisfaction is integral to care quality and market share. Patient satisfaction is especially critical for frequent users of the emergency department (ED). The aim of this study was to compare satisfaction of overall ED care between frequent and infrequent ED users, and to find out the factors determining satisfaction among the frequent ED users., Methods: Frequent ED users (> or = 4 visits/per year) and infrequent ED users (< 4 visits/per year) were selected randomly from patients visiting the adult ED of a public tertiary medical center from October 1, 2000 to September 30, 2001. Retrospective telephone interviews were completed for 200 frequent users and 200 infrequent users. Ordinal logistic regression analysis was performed., Results: Infrequent ED users tended to give a higher satisfaction rating than frequent ED users to emergency care (OR = 2.14; 95% CI = 1.40-3.25). The 2 significant determinants associated with satisfaction with emergency care among frequent ED users were discharge instructions (OR = 2.78; 95% CI = 1.27-6.12) and subjective waiting time (OR = 12.6; 95% CI = 4.22-37.8)., Conclusions: The frequent ED users were unique, and their satisfaction with overall emergency care was significantly lower than that of infrequent ED users. Managing waiting time perceptions and providing discharge instructions may be an effective strategy to achieve improved patient satisfaction among frequent ED users.