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This study explores festival personality for its impacts on visitor attitude and intention toward festivals. Two distinct and popular festivals held at a botanic park in Western Australia were selected for the research. A total of 481 local and international visitors participated in the self-administered, pen-and-paper and online surveys. The Excitement personality attribute was unique to the Chili Festival, whereas the Cheerfulness personality attribute was unique to the Tulip Festival. Both festivals embodied the Imagination personality attribute, suggesting the place in which a festival is held may embody its own attributes, which contribute to the holistic personality of the festival. For both festivals, the personality attributes had significant impact on favorable visitor attitude, resulting in their positive intention toward these festivals. The study paves the way for researchers to extend brand personality research to the event tourism domain, particularly in the niche sector of festivals. The enhanced understanding lends input into how festival organizers, brand managers, and marketers can manage the positioning, differentiation, and communication strategies of their festivals in this competitive sector.

The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and international respondents in two main studies. Two botanic park personality attributes were identified, namely, ‘excitement’ and ‘competence’, which aligned with the destination personality literature. These attributes impacted on attitude as well as subsequent intentions to visit and recommend the botanic park for local and international respondents. Findings offer researchers a platform to advance further studies on botanic park personality that may be extended to other nature-based tourism attractions. The identified and distinctive botanic park personality attributes help to guide practitioners in shaping the positioning and differentiation strategy to attract visitors and enhance the park’s financial sustainability.

This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n ¼ 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research., + ID der Publikation: hslu_73467 + Art des Beitrages: Wissenschaftliche Medien + Jahrgang: 37 + Sprache: Englisch + Letzte Aktualisierung: 2020-03-26 11:14:12

© 2017, © Emerald Publishing Limited.Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value: This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.

© 2017, © The Author(s) 2017. This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n = 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research.

Copyright 2015, Society of Petroleum Engineers. The well within the context of this case study consists of reservoirs are sequences of permeable sands interbedded with variable proportions of silt and clay. Gas is the target hydrocarbon type, but light oil / condensate can be present unexpectedly. In these depleted reservoirs, hydrocarbons typing are complicated by their reduced volumes and corresponding diminished effect on conventional logs. Wells are highly deviated and targets don't align in the same direction leading to high trajectories tortuosity. This prevents to plan extensive wireline logging program. Formation evaluation is mainly based on LWD logs. For such challenging condition, fluids identification is traditionally made possible by stationary Nuclear Magnetic Resonance (NMR) from wireline conveyed logging devices, adopting Diffusion - Relaxation maps technique. Through Diffusion - Relaxation maps technique, the contrast on both diffu-sivity and relaxation time (longitudinal relaxation time T1 or transversal relaxation time T2) allow differentiation of gas, oil and water. Even though high gas diffusivity creates contrast on transversal relaxation time T2 to differ gas from the other fluids, the approach based on T2 domain only is long time neglected. This is because under wireline condition, formation gas is often flushed by mud filtrate and the formation oil can be mixed up with OBM signal. This study proves that LWD NMR, due to its logging while drilling features, enables the simple T2 spectra based method to differ formation fluids in an efficient way. Attentive BHA design and job planning ensure good data quality and reasonably fast logging speed. Because of short time after bit (TAB) while drilling, it probes directly the formation fluids without being affected by mud invasion. For the studied reservoirs, the measured T2 value for water, gas and light oil are well distinguished being approximately of 200 milliseconds, 450 milliseconds and 2000 mil

This article examines whether emotional or rational advertising appeals are more effective for website hospitality services. Specifically, it considers how attitudes towards websites, service expectations and attitudes towards boutique hotels may influence the two different types of advertising appeals and purchase intention. Results show that websites using emotional appeals tend to show a positive relationship between attitude towards hotels and attitude towards websites and purchase intention. It also indicates that emotional advertisements are better at gaining and retaining interest and attention, and as such can be highly beneficial for small boutique hotels. This article provides several marketing and business policy implications to aid practitioners and strategists in making better decisions.