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Dilemma: This study case depicts the dilemma of a company specialized in producing multi-laminated plywood sheets, which after 15 years in the market, has sought strategies for ongoing improvement aimed at reducing waste in the production process. Educational objective: The educational objectives are: (a) to identify and differentiate types of demand and their impacts on the value chain; (b) evaluate processes from the perspective of Lean Manufacturing philosophy and (c) illustrate how good ongoing improvement practices can help reduce waste. Contextualization: After bringing together a long-awaited business among friends, its managers must map and minimize raw material waste. Main theme: The central theme of the case is the philosophy of Lean Manufacturing and its ongoing improvement tools, especially Value Stream Mapping (VSM). Audience: This case was written for use in graduate courses in Administration, Logistics and Production Engineering. Limitations: Despite the relevance of the topic within an organizational context, the case study took place in 2015. Originality / value: The writing of the case presents a logic so that students can design the VSM, exercising their ability to analyze processes and stimulating creativity to solve problems under the pillars of the philosophy addressed. [ABSTRACT FROM AUTHOR]