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Consumer choice and satisfaction are very important for the hotel industry. For guests, food has a big impact on satisfaction and so does breakfast. The objective of this work is to know what the pre ferences of guests in a hotel breakfast are and how this varies according to their characteristics. An online questionnaire was sent using social media to hotel gues ts (n=626). Most respondents live in Europe (62%) and they prefer fruit juices (37%) and pastries (37%) while non-European residents suggested fruits (58%) and dairy products (39%) as the main preferences. Respondents aged over 55 years old have also preferences for fruits and dairy products, whereas guests aged 18-34 prefer pastries. For families traveling with children, bread was preferred for breakfast. Moreover, guests between the ages of 18 and 34 prefer lactose -free foods; and vegans or vegetarians or guests between the ages of 35 and 54 prefer gluten-free foods; whereas those 35 or younger prefer sugar foods. Most women prefer lactose-free food and non-Europeans give more importance to low-carbohydrate food while Europeans prefer lactose-free food and vegetarians or vegans. Breakfast is a meal valued by guests. Knowing the preferences of the guests following the profile of each one will be an asset for hotel projects that can satisfy and retain their customers. As far as we are aware, this is the first assessment of travellers about their preferences in hotels breakfast. [ABSTRACT FROM AUTHOR]

To determine the importance guests give to breakfast when choosing and returning hotels and hotel managers' perception on this topic. Relevance of consumer behavior and satisfaction for marketing in hospitality. Two different online questionnaires sent to hotel guests (n=626) and to European managers (n=112). Namely for European guests, breakfast is among the 3 main attributes when choosing a hotel. Online information about breakfast influences breakfast's ranking and the prospect of returning. Most managers recognize breakfast as important for guests' choosing process. Breakfast is valued by hotel guests when they travel and managers should convey more descriptions of breakfast online. This is the first assessment both of travelers and managers regarding the value of breakfast for choosing and returning to hotels. [ABSTRACT FROM AUTHOR]

Online reviews in booking sites influence the choice of a hotel by future guests. Several hotel attributes are mentioned in online comments, but breakfast is rarely addressed. The purpose of this research is to analyse the importance that European hotel customers give to breakfast when choosing a hotel. For this purpose, online comments in TripAdvisor platform (n=1120) from customers searching for 4- and 5-stars hotels in European capitals were assessed. The hotels (n=112) were selected according to their rate in TripAdvisor (2 high-rank and 2 low-rank per capital). More than half of the comments include a reference to breakfast, being 66% positive and 56% addressing a specific dimension. References to breakfast and positive remarks are more frequent among women (p<0.001). Positive comments are more frequent on the high-rank hotels and negative comments on the low-rank hotels (p<0.001). No differences were found considering the aim/type of travel. Hotel managers should consider breakfast as an important factor that their customers' comment and publish about in booking platforms. Importantly, a description in the hotel website and eventually other platforms may positively influence tourists' comments and ultimately the rank of the hotel on booking sites, and therefore impact customers' perception of the quality of the hotel. Other studies should consider determining managers' and visitors' perspectives regarding these findings. [ABSTRACT FROM AUTHOR]