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¿Qué diferencia hay entre las comillas latinas, inglesas, simples, mecanográficas y la prima? ¿Cuándo debemos usar cada una de ellas? ¿Cómo distinguir entre el guion, la raya, y el signo menos? ¿Cómo se destaca una palabra en un titular? ¿En cursiva, en negrita, entre comillas? Si te dedicas al diseño gráfico y en alguna ocasión te has topado con alguna de estas dudas, este es tu libro: el primer manual de ortotipografía pensado específicamente para profesionales del diseño. La palabra ortotipografía refiere al conjunto de reglas que determinan el uso lingüísticamente correcto de la tipografía. Para aquellos y aquellas que se dedican a la comunicación gráfica su conocimiento es imprescindible, no solo para saber aplicar sus normas con corrección, sino también para poder explotar con rigor el potencial expresivo —visual y lingüístico— de cualquier familia tipográfica. Con estilo ameno y el apoyo de una amplísima muestra de ejemplos, este libro aborda los problemas y dudas que suelen asaltarnos con más frecuencia e incide en las cuestiones de diseño que se solapan con la corrección ortotipográfica. Un manual de cabecera imprescindible para profesionales de la comunicación gráfica.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium. With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include: A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout Expanded discussion of grid use in interactive, UX/UI scenarios Greater equity in the representation of design work by women and BIPOC designers Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography. Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples.With this book you will: learn how grids work. be inspired to explore new concepts for using—or not using—grids. discover achievable alternatives for boring layouts. get the results you want using fresh design elements. learn designers'processes via fascinating case studies. see numerous examples of successful layouts created with and without grids. communicate ideas effectively using visual language. This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

This book democratizes web development for everyone. It's a fun, clever guide that covers all of the key design principles, best practices, useful shortcuts, pro tips, real-world examples, and basic coding tutorials needed to produce a beautiful website that you'll feel confident sharing with the world. Because you, too, can design for the web!Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abundance of real-life website examples that will inspire and motivate you. No need to spend time and money hiring an expensive graphic designer; this book will walk you through the fundamentals - and shortcuts - you need to do it all yourself, right now.

This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book's specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

Ansprechende Layouts erstellen, als Vorlagen sichern und mit Text befüllen Texte richtig formatieren und typografische sowie satztechnische Fehler vermeiden Mit vielen praktischen Tipps zur E-Book-Erstellung Sie wollen ein Buch schreiben, sei es ein Roman oder ein Fachbuch? Sie wollen eine Vereins- oder Betriebszeitschrift herausgeben oder brauchen ein Programmheft für eine Veranstaltung, möchten sich aber nicht in ein kompliziertes Satzprogramm einarbeiten? Dann ist Microsoft Word für Sie genau richtig.Mit Word lassen sich ansprechende Layouts schnell und einfach erstellen, ohne auf den gewohnten Komfort eines Textverarbeitungsprogramms verzichten zu müssen. Alle dafür notwendigen Funktionen werden in diesem Buch anhand praktischer Anleitungen erläutert.Im ersten Schritt erfahren Sie, wie Sie Ihr Dokument vorbereiten. Der Autor zeigt Ihnen dabei die Einrichtung von Satzspiegel, Kopf- und Fußzeilen und Seitennummerierung sowie den richtigen Umgang mit Dokument- und Formatvorlagen.Anschließend lernen Sie die Grundlagen der Typografie kennen und erfahren, wie Sie Ihren Text mit Tabellen und Abbildungen illustrieren, passende Unterschriften einfügen sowie Fußnoten und automatische Verzeichnisse erstellen. So bringen Sie Ihre Texte mit professionellen Satztechniken in Form und bereiten sie für den Druck oder die Veröffentlichung als E-Book vor.Alle Funktionen werden für die Word-Versionen 2013 bis 2019 sowie Office 365 beschrieben. Aus dem Inhalt: Teil I: Layout und Struktur einrichten Satzspiegel und ideale Textbreite Kopfzeilen, Fußzeilen und Seitennummerierung Silbentrennung, Initiale und Überschriften Format- und Dokumentvorlagen Text importieren Teil II: Textgestaltung und Typografie Einsatz von Schriften Schriftfamilien und Schriftattribute Interpunktion, Symbole und Sonderzeichen Teil III: Objekte im Text Tabulatoren und Tabellen Text illustrieren Abbildungen und Tabellen beschriften Teil IV: Automatische Funktionen nutzen Aufzählungen und Listen Verweise und Fußnoten Autokorrektur Rechtschreibprüfung Teil V: Fertig - und nun? Verzeichnisse anlegen Änderungen verfolgen E-Books erstellen Bücher drucken und binden lassen Zum Download:Praktisches Menüband für Word mit nützlichen Autorenwerkzeugen und Shortcuts für die BuchgestaltungG.O. Tuhls beschäftigt sich seit dem Aufkommen der ersten »Textautomaten« intensiv mit dem Thema Textverarbeitung. Seine Lehrunterlagen als Kommunikationstrainer wie auch seine Publikationen fertigt er mit Microsoft Word an und kennt daher die Fähigkeiten und Schwachstellen des Programms bestens aus eigener Erfahrung.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Der vorliegende Band enthält sechs Studien zur Leserlichkeit von Typografie bzw. Lesbarkeit von Layout sowie sechs Studien zur Verständlichkeit von Bildern in der barrierefreien Kommunikation, die an der Hochschule Merseburg entstanden. Leserinnen und Leser werden auf den Weg des barrierefreien Denkens im Design mitgenommen. Die Studien und wissenschaftlichen Begleittexte helfen, das Desiderat empirischer Forschung zur barrierefreien Kommunikation im deutschsprachigen Raum zu minimieren und durch das Aufzeigen von Synergien zum Design für Standardleser die barrierefreie Kommunikation stärker in den gesellschaftlichen Diskurs zu bringen. Ein Ziel des Buches ist es, Menschen mit speziellen Lese- und Verständnisbedürfnissen besser zu informieren, sie ernst zu nehmen und ihre Lesefreude zu fördern. Designerinnen und Designer werden durch diese Publikation in ihrer praktischen Arbeit in der barrierefreien Kommunikation unterstützt und die Entscheidungsfähigkeit von Auftraggeberinnen und Auftraggebern in diesem Bereich wird gestärkt.

Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject. This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.

Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios.This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.

Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered. Text reveals top designers'work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Temas relevantes sobre diagramação de páginas são apresentados neste livro, que aborda os conceitos de composição de páginas, pautado sempre por orientações práticas e úteis no cotidiano de qualquer diagramador. Traz ensinamentos sobre a letra em si, classificação, tipos, variações estruturais e formatos de fontes utilizados em editoração eletrônica; os recursos envolvidos no processo de composição de palavras, linhas e parágrafos, com foco nos alinhamentos e nos espaços entre letras, palavras e linhas; os fundamentos e estruturas de organização de páginas; uso de grids e como a diferença entre a mídia impressa e a digital influenciam a tipografia e a diagramação.

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets. Generously illustrated, including case studies, practical exercises and tips, and examples of best practice; profiles of individual designers include Mark Porter, Scott Dadich, and Janet Froelich. The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design. With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession.

This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The'20 Rules for Good Design'has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes: -Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning -Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses -Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues -Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together -Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints... -Plus a complete project case study with major decision-moments keyed to respective sections! Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a'visual language,'and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Paper Folding Templates for Print Design is a comprehensive visual resource for anyone who designs or produces folded materials for print and direct mail. Brought to you by the industry's authority on folding, Trish Witkowski of foldfactory.com, Trish provides content that is both enlightening and interesting to read. Based upon 15 years of studying and collecting folded materials from around the globe, she starts with folding basics and quickly moves on to trends, techniques and low budget tricks that will help you break out of your folding rut. On a budget? Paper Folding Templates will take you way beyond the tri-fold without breaking the bank. Got a special project? The high budget splurges chapter does not disappoint. Paper Folding Templates will surprise you with folded formats and techniques you've never thought of, and will introduce you to additional categories such as dimensional, proprietary and branded solutions. Trish also shares gorgeous full-color photos of selected pieces from her world-famous folding sample library in special gallery sections placed throughout the book.

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

'Basics Design 02: Layout (second edition) is an update to the popular first edition of the same name, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It features substantial new and revised content from the authors.'

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. Colors set the tone for visual communication and are essential elements in effective information navigation. Unfortunately however, for most people, even many trained designers, choosing color is not an easy process, but with a little bit of science and a color advice, anyone can make the right choice. Color Harmony: Layout takes 23 descriptive adjectives and shows 10 different layouts (letterhead, poster, book jacket, brochure, newsletter etc.) in three color combinations for each adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design. Opening with a discussion on how to choose color(s) for layouts, this book features 2 one-page case studies of various layouts whose color is the driving factor illustrating for readers how color can be used thoughtfully and effectively.

PROFESSIONAL TECHNIQUES FOR MODERN LAYOUT Smashing CSS takes you well beyond the basics, covering not only the finer points of layout and effects, but introduces you to the future with HTML5 and CSS3. Very few in the industry can show you the ins and outs of CSS like Eric Meyer and inside Smashing CSS Eric provides techniques that are thorough, utterly useful, and universally applicable in the real world. From choosing the right tools, to CSS effects and CSS3 techniques with jQuery, Smashing CSS is the practical guide to building modern web layouts. With Smashing CSS you will learn how to: Throw elements offscreen/hide them Create body/HTML backgrounds in XHTML Usemore than 15 layout techniques including clearfix, two/three simple columns, faux columns, One True Layout, Holy Grail, em-based layout, fluid grids, sticky footers, and more Use a variety of CSS effects including CSS popups, boxpunching, rounded corners, CSS sprites, Sliding Doors, Liquid Bleach, ragged floats, and more Apply CSS table styling including using thead, tfoot, and tbody, row headers, column-oriented styling (classes); styling data tables with jQuery, tables to graphs, tables to maps; and more Use CSS3 elements including rounded corners, multiple backgrounds, RGBA, using jQuery to do CSS3 selections and so much more. Eric Meyer is an internationally recognized expert on the subjects of HTML, CSS, and Web standards, and has been working on the Web since 1993. Smashing CSS is for developers who already have some experience with CSS and JavaScript and are ready for more advanced techniques. Smashing Magazine (smashingmagazine.com) is one of the world's most popular web design sites. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

Bei der Erstellung einer wissenschaftlichen Arbeit spielen Layout, Schriftbild, Abbildungen usw. eine wichtige Rolle. Zur Integration von Text und Bild stehen heute unterschiedliche Software-Pakete zur Verfügung, die - effektiv eingesetzt - die Arbeit am Manuskript erleichtern. Die Autorin stellt die typografischen Grundsätze zur Gestaltung wissenschaftlicher Arbeiten kompakt dar. Sie geht auf den Aufbau des Manuskripts ein und behandelt Seitenformat, inhaltliche Abfolge der Seiten und Kapitel sowie die Einband- und Titelgestaltung von der Konzeption bis zur Fertigstellung. Besondere Berücksichtigung finden dabei die Programme MS Word und Adobe InDesign. Kurzleitfaden und Glossar runden das Buch ab.

Presents diverse, international, in-depth case studies.While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerÆs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message.The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume.The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.