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The purpose of the article is to describe methodological approaches to the complex concept of reliability of engineering enterprises in a competitive environment. The concept of enterprise reliability is proposed to include the following areas of analysis: sustainability of economic growth, financial stability, industrial mobility and market stability. Each of the areas under consideration has its own aspects of analysis and indicators. The definitions of the proposed directions have been given, the need for their joint use in determining the reliability of the enterprise has been substantiated. The main content of the study is to analyze each component of the reliability of the enterprise, the proposed system of indicators that determine them, as well as the most favorable trends in the last time to improve the status and reliability of the enterprise. According to the results of the conducted research, the conclusion about the necessity of development of methods of reliability evaluation of engineering enterprises through the levels to create the structure of sectoral development opportunities has been made.

The article has devoted to the issues of improving the competitiveness of enterprises in the engineering industry. The factors hindering the development of industry enterprises have been analyzed. The article substantiates the main components of the competitiveness of enterprises, which are of particular relevance: product range – technology; – advanced R & d; – economic, industrial and innovative potential, etc. the Possibilities of improving the competitiveness of enterprises at the level of macroeconomics and at the level of enterprises themselves have been considered. The method of calculation, allowing to draw conclusions about the competitiveness of the product range of the enterprise has been offered.

Authors of article have formulated a problem of optimum control of the production capacity of the enterprise. The solution of this task is shown through the ratios expressing necessary conditions of a strong extremum for a nonclassical variation problem of optimum control. By means of the presented technique it is possible to estimate the output of technologically similar production for achievement of the maximum profit on condition of certain technical and economic restrictions and the accounting of change in time of the prices and prime cost of products.

The main methods of determining cost of production, for example, total costing method, coating method, method of return calculation are discussed in this article. Pecularities of using of different methods in economic practice are analyzed. Influence of prime cost on the pricing policy of the enterprise and the performances of its business activities is reflected.

A complex approach to the positioning of the enterprise in the industry environment is discussed in this article The possibilities of express-analysis and detailed сomplex approach to appraisal of activity of the enterprise are analysed. Indicators are described that are used for express-analysis and сomplex assessment, which has several directions: the competitiveness of products; financial and economic dependence; the competitive position of the enterprise.

The current problem of management of the commodity range at the domestic mechanical engineering enterprises has investigated. Such aspects as the complex analysis and forecasting of market conditions, competitiveness of goods and the enterprises, main types of assortment policy and indicators of the analysis of prospects of the commodity range have considered. By the results of the conducted research, authors have defined methods of management of the commodity range, which implementation will provide an integrated approach to the analysis and increase in competitiveness and prospects of the commodity range of the mechanical engineering enterprise.

A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups on various criteria. By results of a research authors have given criteria and conditions of prospects of separate types of goods for the purpose of formation of the perspec-tive production program of the enterprise and also the main directions of devel-opment of assortment policy.

The article is devoted to topical issues related to improving the innovative activity in the industry. In particular, at the enterprises of machine-building complex. The introduction of modern innovation policy could be one of the most effective factors of economic growth in this sector of the economy. The authors explain the role of innovation policy, its basic goals and objectives, and presents a modern interpretation of the classification of innovations.

In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated.

The modern scientific approaches in the field of the theory of capacity of the enterprise are investigated. As the main approaches to determination of potential the resource result-based and balanced potentials are allocated. The practical problems arising at assessment of the greatest possible result of activity of the enterprise are analysed. It is proved that the choice of a certain concept of assessment of potential has to have complex character to the analysis and assessment of different types of potentials for each concrete enterprise.

Authors of article have formulated a problem of optimum control of the production capacity of the enterprise. The solution of this task is shown through the ratios expressing necessary conditions of a strong extremum for a nonclassical variation problem of optimum control. By means of the presented technique it is possible to estimate the output of technologically similar production for achievement of the maximum profit on condition of certain technical and economic restrictions and the accounting of change in time of the prices and prime cost of products.

A complex approach to the positioning of the enterprise in the industry environment is discussed in this article The possibilities of express-analysis and detailed сomplex approach to appraisal of activity of the enterprise are analysed. Indicators are described that are used for express-analysis and сomplex assessment, which has several directions: the competitiveness of products; financial and economic dependence; the competitive position of the enterprise.

The main methods of determining cost of production, for example, total costing method, coating method, method of return calculation are discussed in this article. Pecularities of using of different methods in economic practice are analyzed. Influence of prime cost on the pricing policy of the enterprise and the performances of its business activities is reflected.

In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated.

The article is devoted to topical issues related to improving the innovative activity in the industry. In particular, at the enterprises of machine-building complex. The introduction of modern innovation policy could be one of the most effective factors of economic growth in this sector of the economy. The authors explain the role of innovation policy, its basic goals and objectives, and presents a modern interpretation of the classification of innovations.