1. HPV vaccine-related articles shared on Facebook from 2019 to 2021: Did COVID make a difference?
- Author
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L. Aubree Shay, Ashley McKenzie, Elaine Avshman, Lara S. Savas, and Ross Shegog
- Subjects
Human papilloma virus ,Vaccination ,Facebook ,Misinformation ,COVID ,Public aspects of medicine ,RA1-1270 - Abstract
Objective: HPV vaccination is recommended for children beginning at age 9 to prevent several types of cancer. Many parents turn to Facebook for health information. This study describes changes in HPV vaccine-related articles shared on Facebook amidst the COVID-19 pandemic. Methods: HPV-related articles shared on Facebook (2019–2021) were collected using Buzzsumo, a social media analytics tool and analyzed using content analysis. Articles were categorized by valence, misinformation, evidence types, persuasive tactics, and framing. We quantified these data and tested for difference by article year. Results: Of the 138 included articles, 51% had positive valence towards the vaccine and 36% had negative valence. In 2021, there was a significant increase in positive messaging (72% vs. 44% in 2019/2020; p
- Published
- 2024
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