Search

In digital environment nowadays, data about Internet usage can be used to tailor content and advertisements to users’ interests. Interactive advertising allows customers to become more involved because they initiate most of the action. Social media allows customers and prospects to communicate directly to the brand representative or about the brand with their friends. Experiences during this interaction will drive brand attitudes. Since online behavioural advertising uses a targeted approach and the advertisement of the retailer is directed to the most appropriate and interested consumer and online retailers interact with online consumers for their transactions, online behavioural advertising becomes a very important tool especially for online retailers. However, online behavioural advertising programs through social media, which target consumers based on their interests and preferences, still raises debate concerning consumer privacy interests in connection with business data collection, transfer and use. This article aims to explain the influence of online behavioural advertising (OBA) on attitude and their purchase intention. This type of research is explanatory with quantitative approach. Facebook as one of the popular social media was chosen as the research site. Population in this research are Facebook users in Indonesia who have seen impression of OBA aged above 18 years old and ever conducted online shopping in past six months. The sample used in this research was 145 people chosen with purposive sampling technique. Self-administered questionnaire via online was employed as data collection methods in this research. The result of path analysis shows that OBA significantly influences the attitude, OBA significantly influences the purchase intention, and attitude significantly influences the purchase intention. Based on the research’s result it was suggested that users’ privacy should be considered carefully especially related to the tracking and profiling for OBA purpose, the display of OBA must be improved to attract attention and reach high click-through-rate.

Virtual reality is the latest addition to the tourism industry, leveraging advancements in Internet technology. The advent of Virtual Reality [VR] tourism technology offers a comprehensive portrayal of tourist destination details and mitigates customer apprehension or uncertainty by acquainting consumers with unfamiliar locales. Virtual reality is a highly captivating advancement in tourism marketing that enables consumers to immerse themselves in and encounter destinations in real-time. The objective of this study is to develop a conceptual model that explains how virtual reality can be used to replace traditional offline decision-making processes in the tourism industry. This study employs a comprehensive review of existing literature on the utilisation of virtual reality and its influence on offline visitation choices. Subsequently, a conceptual framework and research hypotheses are formulated. This research paper explores the behaviour of tourists who engage in offline or virtual experiences. Multiple articles were assessed for future research advancements. The findings of this study reveal distinct patterns of tourist behaviour, particularly among millennials, in relation to their ability to adapt to technological advancements. The research findings are anticipated to offer both theoretical and practical benefits to stakeholders involved in tourism technology, particularly in its application as a marketing instrument. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to identify the factors influencing Indonesian students' choice of university by estimating the trade-off students make in selecting a university. Design/methodology/approach: Conjoint analysis was used to examine the relative importance and the part-worth scores of the attributes that influence students' public university preferences in Indonesia. Findings: High-school leavers in Indonesia trade off university preferences and view advice from family, friends, and/or teachers, reputation, and job prospects as important factors for selecting a public university. Two different preference-based segments of prospective students were identified from cluster analysis, and classified as either a "social networks-based decision" or a "rational decision" segment. A choice simulator was employed with three propositions, and the segments were found to have dissimilar preferences. Research limitations/implications: While this paper provides insights on higher-education consumer choice, more research is needed that includes samples from different types of higher-education institutions and fields of study. Practical implications: A greater understanding of student choice can help to inform marketing practices and customize marketing strategies for each segment by providing important information to principal parties involved in making university choice decisions. Originality/value: This paper demonstrates the relevance and value of conjoint analysis as an effective analytical tool for the identification of important choice criteria and its potential contribution to the development of more effective marketing strategies.

This study aimed to analyze the influence of service quality, relationship marketing, perceived value, and satisfaction on intention to continue relationships in the business-to-business context of lubricant companies in Indonesia. We utilized the theoretical perspectives of the Social Exchange Theory and Expectation–Confirmation Theory. The research sample comprised 135 distributors of lubricant companies in Indonesia selected through saturated sampling. Data collection employed a survey method, and data were analyzed using PLS-SEM. The results indicate that service quality and relational marketing significantly affect perceived value while perceived value significantly influences satisfaction. However, the direct influence of perceived value on the intention to continue relationships was not significant. Conversely, satisfaction was found to have a significant positive influence on the intention to continue relationships. These findings underscore the importance of integrating sustainability principles into service quality, relationship marketing, and satisfaction strategies to foster long-term business relationships in the B2B context within the lubricant industry in Indonesia. [ABSTRACT FROM AUTHOR]

Changing face-to-face services to technology-based self-service can pose several challenges. This study aims to analyze whether the characteristics of elderly consumers who like to interact directly can moderate intentions toward behavior using self-service technology. Data were collected using questionnaires distributed to 204 elderly respondents in two provinces in Indonesia. The results showed that perceived usefulness of self-service technology is more important to increase behavioral intention to use STT than perceived ease of use. In addition, the influence of behavioral intention on self-service use behavior will be more assertive in individuals who enjoy face-to-face interaction. This study emphasizes the moderating role of the need for interaction in the relationship between behavioral intention and the use of SST among older individuals in developing countries. Self-service technology can be an alternative for older adults in developing countries to get services without relying on human services. However, the usefulness of service technology must be conveyed to consumers as service users. This research was conducted during the transition period due to COVID-19. However, future research, conducted in more normal conditions, might yield different results. [ABSTRACT FROM AUTHOR]

This paper is a systematic review of 20 previous articles that focuses on the relationship between destination attributes, memorable tourism experience, satisfaction, and revisit intention. This literature review includes journal articles that are relevant to the investigated keywords and research areas, published between 2013 and 2023. The main objective of this study is to present a comprehensive literature review focusing on destination attributes, memorable tourism experiences, satisfaction, and revisit intention. Through this review, a deeper understanding of the inter-relationships among these variables in the context of tourism can be achieved. The findings of this research have significant implications for the tourism industry and policymakers. By identifying key factors that influence tourist preferences, service providers can gain valuable insights into effectively managing tourism destinations, enhancing competitiveness, and boosting revenue. Furthermore, this literature review serves as a valuable reference for future research endeavors, offering valuable insights into exploring the intricate connections between destination attributes, memorable tourism experiences, satisfaction, and revisit intention. Future research is expected to further explore the role and contribution of stakeholders in creating environments and services that support a memorable tourism experience and increase revisit intention. In addition, future research can also investigate the relationship of these variables to various types of tourism. [ABSTRACT FROM AUTHOR]

Explanation of the purpose and objectives of the study (2-3 lines). Mangrove ecosystems perform biological and socioeconomic functions. Mangrove environments can be ecotourism destinations. This study analyzes mangrove potential to determine typical mangrove ecotourism attractions and strengthen the branding and marketing of mangrove ecotourism destination on the Tamban coast of Malang Regency, Indonesia. Explanation of the working methodology and the materials used (2-3 lines). Local management and communities validate mangrove potential field observations. GIS with Sentinel-2 and NDVI approach was used to analyze tides and satellite imaging data on mangrove thickness, density, and area. Analysis of mangrove potential in ArcMap utilizing five parameters: thickness, density, kind, biota, and tides. Four density classes were created using satellite imagery: non-mangroves, rare mangroves, moderate mangroves, and tight mangroves. Presentation and analysis of the obtained results (2-4 lines). The results showed that the Tamban coast mangrove area has a moderate ecotourism potential (potential value = 2.250), so it could be developed into mangrove ecotourism through conservation and limited utilization activities through marine ecotourism to provide economic, ecological, and social incentives. Mangrove ecotourism features that attract tourists and strengthen branding and marketing of this location include mangrove tourism education, canoeing, camping, spot photography, beach attractiveness, bird and violin crab biodiversity. The conclusions obtained following the application of the study (2-3 lines). Mangrove ecosystem on the Tamban coast has a high potential for conservation and marine ecotourism in order to provide economic incentives, also ecological and social benefits. The richness and distinctiveness of Tamban's mangrove ecotourism potential and attractions promotes the GPMC branding as a typical mangrove ecotourism. [ABSTRACT FROM AUTHOR]

This research aims to determine and explain the effect of customer value co-creation behavior on customer value. This research is explanatory research using a quantitative approach. The questionnaires are used as a primary data collection to survey respondents directly. The population of this study is Ruangguru application customers who have been customers for at least one month. The location of this research is Ruangguru application customers in all cities in Indonesia. The sampling technique used was purposive sampling with a two-stage sampling method and obtained a total sample of 195 respondents. Data analysis was carried out Using SEM PLS and processed through the smartPLS 3.0 application and SPSS 24. This research shows that customer participation and citizenship behavior positively and significantly affect customer value. Customer citizenship behavior has the most dominant influence on customer value. Ruangguru customers find more value and benefits than expected when using Ruangguru Application with customer citizenship behavior. The findings of this research encourage managers of Ruangguru Application to formulate a strategy for customers to participate in the process of value co-creation so that Ruangguru Customers can act voluntarily to get better service. [ABSTRACT FROM AUTHOR]