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Although research on the self has a long history with various psychological perspectives, the role of the self in visiting green restaurants has not been sufficiently explored. This study investigated the influence of public self-awareness (PSA) as a mechanism of the motivation for green restaurant consumption on customers’ satisfaction and customer citizenship behaviour (CCB). Additionally, this study examined customers’ pride and mindfulness as antecedents of their PSA. A survey of 341 regular customers of green restaurants was conducted, and the partial least square method was used to analyse the data. The findings indicated a positive association between pride and PSA, as well as between mindfulness and PSA. Furthermore, PSA influenced affective satisfaction and CCB, and affective satisfaction had a positive impact on CCB. The theoretical and practical implications of the findings are discussed.

Entrepreneurial failure is prevalent, and particularly when the COVID−19 crisis exacerbates the economic recession, it becomes even more prevalent. Entrepreneurs experience an intensive emotional crisis when their ventures fail, and this deleterious impact, including stress and emotional pain, may prevent failed entrepreneurs (FEs) from restarting, hence, how they cope with failure has received increased attention in recent years. However, most of the extant literature focuses on success rather than failure, and there is very limited literature on how FEs cope with the psychological and emotional crisis caused by failure. This study focuses on FEs’ use of optimism and defensive pessimism as coping strategies within the mental simulation theory with respect to their re-entry intentions. It examines the impact of career ambition and public self-awareness on optimism, of the fear of failure (FoF) and self-doubt, on defensive pessimism, and of coping humor as a moderator. We used structural equation modeling to analyze the data of 277 Korean FEs who have actual entrepreneurial failure experiences and actively prepared for their re-entry. The results show that career ambitions and public self-awareness have an impact on optimism, and FoF and self-doubt lead to defensive pessimism. Coping humor also has a moderating effect on the path from defensive pessimism to the intention to re-enter. This study advances the literature on coping mechanisms that FEs employ to manage the negative impact of failure and prepare for their subsequent re-entry. Its theoretical model, based on the mental simulation theory combined with social comparison theory, provides a possible integrative framework that includes both the pervasively held view of entrepreneurs’ optimism related to overconfidence and their defensive pessimism related to their vulnerability due to their ventures’ failure. Thus, this study makes theoretical contributions to the literature of entrepreneurial failure, as well as practical implications for policymakers and educators who assist FEs in successfully coping with entrepreneurial failure and re-entry.

This study investigated the participation and sense of belonging in the local English teaching community amongst expatriate native English-speaking teachers (NESTs). Participation theory was adopted as a theoretical framework. Several types of data were collected, including individual interviews with 10 NESTs, online open responses with 289 NESTs, and a focus group interview with 5 non-native English-speaking teachers (NNESTs). Analysis of these data suggests that NESTs’ participation and sense of belonging in the local English-teaching community depend heavily on (a) the extent of interaction with NNESTs, and (b) NESTs’ professional relationships with NNESTs. Support systems for NESTs and mediators between NESTs and NNESTs are needed so that NESTs experience legitimate peripheral participation and feel a sense of belonging.

Studies on fair-trade consumption have concentrated on economic, demographic, and ethical issues, and research on consumers’ moral emotions and self-orientation is limited. Although consumers’ satisfaction with their consumption has been emphasized in consumer studies and marketing, little substantive empirical research has addressed ethical consumers’ emotional satisfaction and the link between their motivations and happiness. This study focused on ethical consumers who regularly purchase fair-trade coffee to understand their moral emotions and self-orientation as motivations for fair-trade consumption and determine whether empathy and self-oriented motivations led to their happiness. A survey was conducted on 471 regular purchasers of at least one cup of fair-trade coffee weekly or a pack of fair-trade coffee beans monthly. The survey data were analyzed using partial least squares. The results showed that guilt was positively associated with empathy, which positively influenced self-actualization. Contrary to the proposed hypothesis, empathy did not elicit consumers’ happiness. As expected, narcissism affected self-actualization, which in turn elicited happiness. Happiness was positively associated with customers’ repurchase intentions for fair-trade coffee. The results of this study demonstrate the strong associations of the paths from narcissism to self-actualization, self-actualization to happiness, and self-actualization to repurchase intentions compared to the paths from guilt to empathy, empathy to happiness, and empathy to repurchase intentions. Contrary to common expectations, the results indicate that self-oriented motivations focused on self-actualization rather than moral emotions (guilt and empathy) play key roles in ethical consumers’ happiness with fair-trade consumption.

This study explored green restaurant consumers&rsquo, self-actualization and self-transcendence motivations that drive customer citizenship behavior (CCB). A survey of green restaurant consumers was administered, and structural equation modeling (SEM) analysis was performed. The findings indicate the presence of positive associations between pride and self-actualization, and healthy social narcissism and self-transcendence. This study also found a positive relationship between self-actualization and self-transcendence, and they are positively associated with CCB. Interestingly, the findings suggest that green restaurant consumers&rsquo, pride, self-actualization and CCB path is more dominant path vis-&agrave, vis the path from healthy social narcissism mediated by self-transcendence to CCB.

This study illustrates how partnerships in asymmetric power relationships, such as social enterprises and large established firms, can be made in the context of social partnership. We acknowledge that partnerships with large corporations can help social enterprises to overcome several structural barriers they may encounter in forming and sustaining their business models. However, these partnerships can be situated in asymmetric power relationships as resource dependence unfolds. Thus, paradoxically, a partnership with a large corporation can be another challenge to the social enterprise. In absorbing these constraints, we propose that a social enterprise should come up with a stylized social partnership model, utilizing their social capital when engaging in the formation of such a power-imbalanced partnership. We conducted an in-depth case study which presents how a small and young social enterprise can achieve a viable partnership with a large, established firm. Our findings show that social enterprises can form and develop long-term sustainable partnerships with large corporations using a stylized platform strategy with social capital and relational governance in the process of collective value creation.

This study explores teacher identities of native English-speaking teachers (NESTs) and non-native English-speaking teachers (NNESTs) based on interview data collected from twenty teachers who teach English to young learners in South Korean primary schools. The participants comprised ten NESTs and ten NNESTs. Bourdieu&rsquo, s concept of three pillars was used to explore hegemonic relations between NESTs and NNESTs. The interview analysis showed that two different types of symbolic capital&mdash, one specified as native-speakerism and the other concretized as qualified tenured teacher positions&mdash, shape the dynamic nature of hegemonic relations that have constructed an antagonistic collective habitus between NESTs and NNESTs. This study revealed that power fluctuations and lack of institutional cultural capital shaped NESTs and NNESTs&rsquo, fragmented teacher identities which increased their dissatisfaction with their current roles. Bourdieu&rsquo, s concepts provide a sociological vocabulary for understanding NESTs and NNESTs&rsquo, teacher identities and social status trajectories. This study provides an important theoretical and policy implication that English education practices and policies based on the ideology of native-speakerism fortify students&rsquo, preference for native English and negative attitudes towards localized variants of English which threatens the sustainability of linguistic and cultural diversities of localized variants of English.

This article investigates how the language barrier influences technical communication, behavior in the workplace, and communication among international collaborators by studying a case of international collaboration between R&D laboratories—one European based and the other a major Korean company. This study finds that the language barrier is a critical handicap not only to non–English-speaking partners but also to English speakers in scientific collaboration. The language barrier hinders organizational integrity by fostering polarized attitudes toward collaboration. This study reveals a “shadow structure” in the Korean company that contributes to structural deformation due to the language barrier and that Korean engineers often suffer from identity conflicts derived from tension between their professional identity as members of the international scientific community and their lack of proficiency in English.

UK Economic and Social Research Council (ESRC) Sustainable Technologies Programme for funding the project ‘Trade-offs in decision-making for sustainable technologies’ (award RES-388-25-0001)

This study explored effects of spectators` motivation on their satisfaction from culture-art performance. Most studies of performing arts have focused on effects of marketing elements. However, this study first looked at important elements affecting audiences` satisfaction to identify considerations for effective design processes for performing arts. Second this paper examined how audiences` satisfaction affect their stress in order to understand the relationship between audiences` satisfaction and their psychological stability. This study found that emotional satisfaction and rational satisfaction could improve emotional satisfaction, while only emotional motivation could affect aesthetic satisfaction. According to our analysis, emotional satisfaction led to psychological stability and reduced audiences` stress.

The purpose of the study was to understand how the interplay between organizational and national cultures affects the management of IUICs (International University-Industry Collaboration) devoted to technology innovation and transfer. This study presents two examples of IUIC drawn from a qualitative research method, both involving a British university and a Japanese company. The first case illustrates how different organizational practices (organizational culture), which are nested in the national culture (values), raise questions about the role of ethical boundaries in causing misunderstandings and the deterioration of UIC relationships. The second case demonstrates how long-term relationships and extensive interpersonal interactions can play a positive role in IUIC. Practical implications, the limitation of this study and further studies have been discussed.

This study investigated information systems security (ISS) as one of the important issues of e-government for sustainable development. ISS is becoming increasingly important in the discourse on information technology-related organizational transformation, and governments need to undergo organizational transformation to establish an effective ISS system for advancing e-government capacity which plays a vital role in achieving sustainability. Furthermore, ISS breaches are becoming the norm rather than the exception, but ISS can only be achieved when employees fully and firmly embrace the concept by changing their behavior to comply with advanced ISS technologies. A research model is theoretically developed in this context based on institution theory, which proposes a dual path model consisting of legitimacy-leading organizational citizenship behaviors (OCB) and organizational cynicism-causing counterproductive work behaviors (CWB) in the process of innovating ISS for e-government. This dual-path model is empirically tested against 388 data collected from information security managers in 30 departments and councils within Korea’s central government. A structural model evaluation of the collected data principally validates the research model. The results indicate that the path through legitimacy, influenced by normative and coercive isomorphism, is stronger than that through organizational cynicism. The data largely supports the proposed research model, confirming the applicability of institutional theory in explaining the institutionalization processes in effective ISS compliance at the organizational and individual levels. The implications of these findings are then discussed in detail.

The purpose of this study is to investigate the antecedents related to why tourists engage in ecotourism and the consequences of ecotourism behavior. This study examined the concept of self-construal as a social aspect of self that influences different levels of ecological beliefs, which, in turn, affect ecotourism behavior. To address the unsatisfactory predictive power of the belief/attitude-behavior model, this study included the willingness to pay (WTP) for ecotourism between the ecological belief and ecotourism behavior relationships. Finally, this study examined the impact of ecotourism on tourists’ satisfaction with life as a result of ecotourism behavior. A structural equation model was constructed to test the proposed model. We found significant impacts of self-construals in explaining ecological beliefs. Significant relationships were found between ecological belief and WTP for ecotourism services which influenced ecotourism behavior, and between ecological belief and ecotourism behavior which affected satisfaction with life. The moderating effect of gender was only found on the path between WTP and ecotourism behavior. The findings of this study offer some implications for industry and policymakers to develop effective ecotourism programs.

The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information seeking and sources consulted and trusted are investigated with a view to increasing the uptake of sustainable domestic technologies such as energy efficient fridges and washing machines over more grey alternatives. Clear patterns both in sources used and the information seeking process were found between different groups of consumers and priorities for purchase were also identified. The results suggest different strategies for marketing sustainable technologies to these different consumer groups.

This article analyzes international scientific collaboration in the context of the globalization of science and technology as a crossing point not only between local and global identities but also between scientific and sociocultural identities. It also elucidates how international collaboration—where middle scientific actors in the hierarchical multilayered center-periphery in the globalization of science and technology obtain advanced knowledge from core science and technology—takes place and structures the global division of research labor. This article emphasizes that we should develop the context of the globalization of science and technology with dynamic and interdependent interactions between multistructured, core-periphery scientific actors. Dichotomous colonialist discourse is not a useful analytical tool in this context. The author found that sociocultural factors, including economic, cultural, organizational, and political ones, as well as the multilayered center-periphery in the globalization of science and technology, operate as forces that encourage international collaboration.

ESRC Sustainable Technologies Programme funded project: “Trade-offs in decision-making for sustainable technologies” (award RES-388-25-0001)

This article examines international scientific activities in the context of hierarchical international relations and how English use is related to inequality in core-periphery relationships. However, the author recognizes that the theoretical concept of colonialist discourse is too dichotomous to apply to the multilayered structure of the real world. To some extent, Traweek’s notion of “the acceptance of the Euro-American dominant scientist” can be related to English use in the means of achieving a competent scientist for nonnative English speakers who are located in the periphery. This becomes a social-structural problem of using another language to nonnative English-speaking scientists and engineers. Korean scientists’ and engineers’ international scientific activities are greatly motivated by sociocultural determinants such as cultural prejudice, their peripheral position, reputation and recognition, and English competence. Although English use greatly affects their international activities, especially paper publication in international journals, they tend to disregard the general English problem by separating general English use from scientific English use.

The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers' values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, ‘being green’ needs time and space in people's lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.