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This thesis deals with the use of quantitative and statistical methods for decision making support in marketing. Mainly deals with the procedures to be used in practice to determine the basic strategy of targeted marketing S-T-P. Application of this approach requires software support, and therefore presents computer programs that are in practice used for this purpose. The work also addresses the limitations of this strategy, and presents two approaches for generating innovation - Lateral Marketing and Blue Ocean Strategy. Author shows using of methods in practice on case study.

This thesis deals with project management certifications. Introduces two professional project management organizations of IPMA and PMI. It examines their history and expansion at the beginning. Describes in detail certification programs offered by the organization to project managers. Each certification is described from the perspective of usage, the benefits to project managers and the certification process. There is also a price page of the certification process and required demands for knowledge and skills. The thesis includes a basic introduction to the methodology used by both organizations. The methodology is summarized in the project management standards known as PMBOK Guide and ICB (CzNCB). Their description is limited to defining the basic concepts and structure approach due to wide range of both documents. To obtain an overall insight of the issue a comparison is described at the end.