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Performance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies. This study discusses the crucial role of communication using signaling theory in employer branding in the context of the social economy organization (SEO). The aim is to measure employee satisfaction in concrete terms and to determine the status quo of the communication culture of the organization under investigation in order to develop an employer branding strategy based on the results. The authors use an employee survey as a quantitative research method and limit the data collection to the EU member state of Germany considering the research background. The results provide insights into the specific communication policy in relation to employer branding. The focus here is on (digital) communication. Organizations need to understand how communication strategies directly influence the perception of the employer brand in the social economy. Furthermore, practical implications are derived in order to increase employer attractiveness. Concrete recommendations of action for SEOs should help them be successful in the competition for qualified specialists and talent. [ABSTRACT FROM AUTHOR]

Research background: The industrialized world is experiencing a far-reaching crisis situation due to the pandemic triggered by COVID-19. Economies with global value chains are particularly badly affected, including Germany. The associated glocal effects force the management of organizations, including SMEs in the healthcare sector, to place risk management on a strategic level. Purpose of the article: This research contribution is intended to provide organizations in times of crisis with a profitable outline of the intelligent use of business management tools in the Corona crisis. The focus is on the determination of significant value and risk drivers using SWOT analysis, communicative reporting and the creation of key figures for decision support. The results of the 2nd survey of the Federal Guild of Orthopedic Technology on the Corona effects show high sales and order drops due to a sharp decrease in the frequency of customers at orthopedic companies compared to grocery retailers. In the Corona crisis, both sectors are considered to be systemically relevant and are of major importance for the state community. Methods: The authors have analyzed pandemic-related secondary data in order to show the economic effects of COVID-19 for SMEs in the healthcare sector and to comprehensively record the problem. It was carried on already available data from WHO, DeSTATIS as well as specialist organs of technical orthopedics were used. Findings & Value added: In a crisis, managers are primarily challenged to evaluate and redefine their previous management philosophy. Proactive and cross-functional cost management across the entire value chain is essential to ensure the continued existence of the company.