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5. My Life as a Humanist

6. Introduction

17. Rethinking Operative Marketing: The H2H Process

18. H2H Mindset: The Basis

19. Finding Meaning in a Troubled World

20. H2H Management: Putting Trust and Brand in Focus

21. The New Paradigm: H2H Marketing

23. Establishing Resonance Between Companies, People, and the Environment

24. Rethinking Operative Marketing: The H2H Process

25. H2H Brand Management and Trust

26. H2H Mindset in H2H Marketing

27. The New Paradigm: H2H Marketing

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