Search

The environment of professional football clubs has undergone numerous and considerable changes recently. The changes in ownership structure above else have brought the goals of investors - club owners into conflict with expectations of soccer fans and even jeopardized the survival of professional soccer clubs. The dissatisfaction of football fans has led to attempts to regulate clubs and give the fans a share in the management of the clubs. This dissertation attempts to analyze the conflict between ownership and fans and offers possible solutions. The core of the dissertation is an analysis of the influence of football fans on the sport and the ways in which they may use their economic leverage to participate in the management of clubs. Recently, fans have become more prominent as stakeholders in professional football clubs with the development of the supporters trusts in the British Isles and continental Europe. The dissertation analyzes the regulation tools of Financial Fair Play (FFP), and Supporters' Liaison Officer (SLO), created by the UEFA. It investigates the broader application of these and other regulatory tools for the sport. It offers a model for the measurement of value of fan support to a club. Research conclusions based on a survey of Czech fans are also included and added by recommendations that arise from them.

Shrnutí: Cílem práce Je vytvoření marketingového plánu bowlingového centra RADAVA SC v Praze. Práce je rozdělena na tři základní části. V teoretické části jsou popsány metody, způsoby a teoretická východiska, které jsem při tvorbě marketingového plánu použil nebo z nichž jsem čerpal. Analytická část je zaměřena na jednotlivé analýzy, které byly prakticky využity. Obsahem syntetické části diplomové práce je návrh marketingového plánu bowlingového centra RADAVA SC Shrnutí v anglickém jazyce: The aim of the study is creation of Marketing Pian of RADAVA SC bowling centre in Prague. The study is divided into three parts. Theories and ways which I used in the process of creation of marketing pian are described in the theoretical part. The analytical part is focused on specific analyses which were utilized practically. The concept of marketing pian of RADAVA SC bowling centre is content ofthe syntetical part ofthe study. Klíčová slova: Bowling, RADAVA SC, marketingové strategie, marketingový plán - 5

Title: The Cash Flow Model of European Football Clubs Objectives: Using the most updated sources while analysing revenues, costs, and economic results, the main objective of the thesis was to inspect the current cash flow of the first league European football clubs. A partial objective was to create a model based on theoretical and practical findings quoted in the final results. The model demonstrates the most important cash flow among football clubs and other subjects. Another partial objective was to calculate the success rate of respective league competitions based on their economic resources. Methods: To obtain relevant information, a secondary data analysis was used. Also, a comparative analysis method was employed. Then, the researched secondary data was processed and presented in the final part by means of graphs and tables. Results: The revenue that brought the largest number of financial resources for football clubs was broadcasting rights. However, those revenues were significant only for a particular group of the most attractive leagues. For a much bigger portion of the leagues, sponsoring revenues turned out to be more important, which also applied to Czech clubs. On the contrary, club wages were confirmed to be the highest costs for most of the European clubs. As a part of one of the...

Title: Marketing research of the customers satisfaction with services of the company "Hardcore Tréninky" Objectives: The main aim of this diploma thesis is to analyze current level of customer satisfaction with the services of Hardcore Tréninky, discover their opinions and reveal potential drawbacks by using questionnaire survey. Base on the results of empirical research, define any problem areas and suggest appropriate management recommendations, which would let to increase the customers satisfaction. Methods: To determine the satisfaction of the customers of the company Hardcore Tréninky, it has been used the quantitative method, which is called questionnaire survey. Respondents were interviewed mostly by electronic questioning, but few of them were also asked personally. Results: From the results of marketing research is clear that the customers of the company Hardcore Tréninky are satisfied with the quality of its services. They positively evaluated especially characteristic features of the HCT services. On the other hand, the biggest problematic area was discovered in the technical condition of equipment and the building of the Vinohradská gym. It is suggested to enable paying by the internet, promote the new Opatov gym and buy new equipment and reconstruct the locker room in the Vinohradská...

This thesis aims to outline an overview of the institutionalization of sports activities talented young people of the Czech Republic and Austria. Work should introduce basic legal documents relating to the country and provide the basic institutional framework for sport in the Czech Republic and Austria. The main objective is to compare the Austrian and Czech system of care for talented young people, to find similarities or differences and propose any recommendations. Both of the above countries are members of the European Union and other international organizations, are similar in population and area, and in part, also underwent common historical development, and therefore are only minimally culturally different

The thesis deals with the valuation of the company Viko s.r.o. The aim of this thesis is to set a value of the firm which refers to 30. 4. 2015 for both owners and creditors. Based on the DCF method which is proceeded from free cash flows to firm (FCFF) generated in a particular year, an internal value of private equity is determined in addition to the company value. First of all is made a theoretical part and an analytical part of the thesis comes after. Strategic analysis of the macroeconomic and microeconomic environment, financial analysis and the prognosis of a financial plan for a period of 2015--2019 are applied in the process of valuation. After delivery of the statement of the enterprise value the attention is focused on defining the impact of factors that affect the resulting value of the company. The conclusion summarizes the analytical part of the thesis and suggestions resulting in increase of the enterprise value in the future are presented.

The thesis deals with using informatics in sports. Especially it's aiming to a small football club, where will be modern trends of IT applied to. There are introduced basic terms related to the theme including differences between a sport club and a classic business company in the theoretical part. One of the goals was also to analyze a usage of informatics in top division football clubs and a usage of tools ITIL and Cobit. The main goal of practical part is to do a process analysis of the football club and a draft of an information strategy. There are used methods like SWOT analysis and Balanced scorecard.

The main aim of this Bachelor's thesis is to assess economic situation of the football club Manchester United F. C. and to compare it with competing clubs in the period from 2009 to 2013. The partial aim is to assess fulfilment of the new UEFA Financial Fair Play Regulations. The theoretical part states specific characteristics of the economics of sports clubs. Furthermore, it describes the content of the UEFA Financial Fair Play Regulations. It is followed by description of the methods and indicators of financial and economic analysis. The practical part is focused on analysis of economic situation of the football club Manchester United F. C.

This thesis deals with a business plan of constructing and running beach volleyball courts in Prague 3. The main target of this thesis is to create a business plan and evaluate its viability and profitability. Secondary targets are identification of convenient location for the project, creation of a financial plan and investment rate of return evaluation. The theoretical part contains definitions of key terms, general structure of a business plan and principles of methods applied in the second part. Practical part is the actual business plan, where are designed specific programs in order to increase occupancy of courts during work days. Practical framework also includes analysis of target customers, analysis of a competition, marketing and financial plan.

The aim of this thesis is to identify and analyse factors affecting the attendance of domestic football matches of SK Dynamo club České Budějovice. The main emphasis is placed on working with fans. The theoretical part relates to the topic and focuses on the determining factors of demand for sport events, the sport product theory and phenomenon of a fan. The practical part introduces the club SK Dynamo České Budějovice more closely and analyses individual factors affecting demand for the club's matches and defines the significance of these factors. A chapter on working with the fans follows. At first the elements of sport product are characterised and secondly the club marketing elements. The practical section chapters are underpinned by the results of a survey which was carried out among the fans of SK Dynamo České Budějovice. The discourse and conclusion summarize the analysed results, evaluates working with fans and last but not least outlines possible steps for improvements of attendance and working with club's fans.

The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.

The aim of this thesis is to develop a business plan of fitness center with subsequent evaluation of the investment. First, the product itself and the ownership structure is introduced and than followed by an analysis of the market, customer, competitor analysis and analysis of suppliers, in which multicriteria decision with the help of Saaty method and the method of linear utility fiction is used. This is followed by personnel and marketing plan including marketing mix and marketing budget. In the financial plan, there is the opening balance sheet, statement of cash flow, profit and loss account for the first year and the balance sheet after the first year of business. In this section, the break-even point is calculated. The evaluation of the project is preceded by risk analysis. The sensitivity criteria of income is examined for the operation of two, or four factors. For the investment evaluation are used static and dynamic methods of evaluation. Under certain conditions, the project is profitable.

The investor has to decide whether he realizes the investment in the biogas power plant Smržice with a certain installed capacity If implemented, the investor is entitled to the government-guaranteed purchase price of electricity fixed for 15 years. It is necessary to predict profits and cash flows of each period which are further used for dynamic investment evaluation methods for the purpose of investment decision making. The application of the net present value shows whether the investment project is acceptable or not. The sensitivity analysis is used to compare changes in inputs with its impact on the net present value. The biogas power plant Smržice is typical example of biogas power plants built in Czech Republic in 2011-12 due to the government economic support, so finally these conclusions are generalised for the whole branch of electricity production from biogas.

The diploma thesis is devoted to the problem of the modern world of differences among two of the most important standards in the world of financial accounting and reporting: IFRS and US GAAP. The main focus was on comparing and searching for the possible differences on the financial reports of US Steel, which has its basement in the USA and it is using US GAAP standards and its subsidiary in Slovakia using IFRS, within the steel sector. The concrete financial statements were analysed by the tools of financial analysis. Hypothetical scenarios were made on the basis of the results, which could have occurred during the decision making process and which were influenced by the differences among the applied standards. The main goal and important thought of the thesis was to indicate to a reader, in which state the convergence between these two standards is and which differences need to be eliminated to make standards equal in giving the view on the financial statements and financial decision making of each company.

This master's thesis analyzes the sports and ski resort Špičák. It examines not only the economic factors of the resort, but also describes its history, marketing activities and evaluates the SWOT and financial analysis. At the end there is a comparison with selected competitive resorts using a variety of tools such as Ski Cost Index or special categorization of ski resorts. The aim was primarily to evaluate the complex as a stand-alone unit and to make a comparison with its closest competitors.

The purpose of my Master's Thesis is to determine the value of the SK Slavia Praha a.s. as of 30.06.2013. I focus on comparing differences between valuation of classical manufaturing company and valuation of sport club in theoretical part. I describe suitable methods for valuation of company and apparatus, that I chose to valuation of club of course in theoretical part. I use financial analysis to analyse main indicators, which affect the value of company in practical part. I use yield and property method for valuation. Property method is more meaningful due to the fact that company does not have profit in recent years. Sports club in the Czech Republic are not traded on stock market unfortunately, so we can't compare result with anything. On the other hand Slavia changed owners recenty unfortunately, so estimate value could be based on the price which current owner bought it, but this value is only for comparison, relative to situation which club was at that time.

The theme of this final thesis is an evaluation of a Hyundai Motor Manufacturing Czech, s.r.o company. The goal of this thesis is to determine the value of the company based on discounted free cash flow and discounted economic value added methods using only publicly available sources while respecting "going concern principle". The date of valuation is 1. 12. 2013. This thesis consists of two parts. The first part focuses on the evaluation methodology. The second part focuses on the company, its market and surroundings. It contains strategy and financial analysis of the company needed for the evaluation process. The evaluation process itself is afterwards analyzed and explained thoroughly.

The thesis "Czech football clubs income analysis" is devoted to the detailed analysis of an unflattering financial situation of Czech first league clubs. The goal is identification the causes of football companies losses and introduction of the possible solutions of this problem. The application part of thesis is divided into two main parts. A quantitative part is devoted to the financial analysis of clubs and to the detailed analysis of their incomes in a long term horizon, starting since the season of 2003/04. A qualitative part is looking for a solution of a negative club management, using an already-proven models in other European countries.

This work deals with the economics of sports organizations and the overall analysis of the current state of funding for sport in the Czech Republic, its benefits, health benefits, and also comparison with other countries within the European Union. The main sponsor of sport in the Czech Republic is the Ministry of Education Youth and Sports, which in co-operation with the umbrella organizations reallocate resources to support sports through grant programs. The goal of this thesis is to analyze the management of two key umbrella organizations and representatives of Czech sports the Czech Olympic Committee and the Czech Union of Sport and to propose recommendations for improving the system of redistribution of funds, including the definition of the highest sports authority, which is will be able to represent the interests of the sport towards international institutions, legislative bodies, government institutions, regional and district authorities, lottery companies or potential sponsors.

The aim of this bachelor's thesis is to evaluate financial stability and health of company Rodinný pivovar Bernard, a.s. during the period 2008 -- 2012. Financial analysis is conducted of the perspective of an external user. In the theoretical part are explained concepts and indicators, which are subsequently used in practical part and their results are commented. Those are the vertical and the horizontal analysis, the parallel system of ratios and the DuPont pyramid decomposition. The next indicator is net working capital, creditworthy and bankruptcy models and intercompany comparison. In the conclusion are summarized the results of the financial analysis and there are suggested some recommendations to improve financial situation.

The aim of the master thesis is to estimate the value of the company BLAŽEK PRAHA a.s. to the valuation date 1. 1. 2012. According to the evaluation of external potential and competitive power of the company, as well as its financial health, value generators' analysis and the prediction of the financial plan, the appropriate methods for the valuation of company BLAŽEK PRAHA a.s. will be selected. The thesis will be practically usable as an auxiliary material for the decision making of potential investor in the clothing industry.

This work is divided into two main parts, the theoretical-methodological and practical part. In the first part I discussed the topics related to the business. The greatest emphasis is placed on explaining the business plan and its individual parts. The first part ends with an explanation of the possible way of protecting your business identity. The practical part deals with the specific field -- about setting up the business and business develompent of "circuit training". Within different parts of a business plan I am trying to show the beginning and development of this project and trying to demonstrate how can just only the idea - "doing what we do different and better for our clients" - become a successful business plan.

The thesis deals with the competitive balance in professional sports leagues. It focuses on the comparison of two systems: open European and closed North American. Aim is to analyze competitive balance in selected leagues. Open system is represented by the top football leagues of Europe and closed by NHL. It specifies what regulatory instruments are adopted. The thesis also tries to find answer to question whether competitive balance influences the average attendance. Within NHL, it examines whether salary cap improved the competitive balance.

The economic situation of the company Prague International Marathon, s.r.o. is the main objective of this Diploma Thesis. To be more accurate, it particularly is the application of methods and tools of financial analysis together with analysis of revenue and costs of the company. When implementing previous methods and tools of economic analysis, we will be able to assess the economic health of the company. This analysis is primarily focused on horizontal and vertical analysis of assets and liabilities. It also focuses on ratio indicators. Following section of the Thesis deals with economic analysis of earnings and costs. The final task is to analyze the economical impact of organizing running actions in the Czech Republic. This economical impact will be compared with similar actions taking place in Germany, especially in Berlin.

The main goal of this bachelor's thesis is to evaluate financial health of Sporten, a.s., which is the leading company producing skiing equipment on the Czech market. The thesis is focused on economic activities between years 2007 - 2011 and the techniques used in the course of analysis are described in the theoretical part. In the practical part the defined methods are applied to the selected company and then the results are interpreted. The business diagnosis is performed from the perspective of external analyst, therefore no internal financial statements were used. As a main source of information for the analysis were mostly used publicly available annual reports and financial statements.

Subject of this work is an analysis of selected aspects of financing tennis in the Czech Republic. The description focuses primarily on related legislative, institutional, political, financial and economic aspects. Financing issues caused by Sazka a.s. crisis are taken into account. Furthermore, the work introduces differences among the Czech Republic and Great Britain, USA and Australia in this matter, on which credentials for the Czech tennis financial coverage should be made.

The main aim of this Bachelor's thesis is the evaluation of economic situation of the German football league and clubs, their comparison with the most competitive European leagues, and analysis of one of the most successful German club in the last time -- Borussia Dortmund in period from 2009 to 2013. In the theoretical part described specifics of the economics of sports clubs and their working, description of the methods and indicators of financial analysis follow it. The practical part focused on financial analysis of economic situation of the football club Borussia Dortmund and comparison its results with clubs from the best European leagues.

The aim of this master's thesis is to create a project of a small power plant in the Czech republic, which would be powered by geothermal energy as a renewable energy source. Followed by evaluation of economic effectiveness and return of that investment. For which I use known methods for evaluation and investment decision making.

This master thesis aims to explore the conditions of small and medium-sized enterprises in expanding to foreign markets and to find opportunities that will help these businesses to grow. By opportunity it is meant the company's own effort, or state and non-state support of SME's. In the thesis there is analyzed the situation of SME's in the Czech market and the services and support that businesses can use while expanding abroad, it also analyses the modern methods in this area. The aim of the thesis is to analyze trends in the field of internationalization of SMEs, to identify the key needs of Czech companies and to compare them with the actual support offered in the Czech market. Based on a comparison with foreign practice, namely New Zealand, it should propose new ways and opportunities in the process of expansion.

This thesis is focused on valuation of company EMCO spol. s.r.o. as at January 1, 2014 for potentional investor. The theoretical part defines terms related to the valuation of the company such as financial analysis, strategic analysis and valuation methods. The theoretical part also contains a methodology that is used in the following practical part. The practical part then consists of the presentation of the company and its competitors, strategic and financial analysis, financial plan including generators of value and actual valuation of the company EMCO spol. s.r.o. In conclusion all of the methods used are compared.

Focus of this Master's thesis is a business plan. The main focus of this business plan is organization of amateur football league in Bratislava. The goal of this Master's thesis was to determine whether this project can be successful, what is needed in terms of organization prior the league, during the league and after individual seasons of this amateur league. Furthermore,this project was also looking to determine demand and the registration fee and finally, to draw up financial analysis. When it comes to determining the registration fee it was crucial to take into consideration results of the created questionnaire. In addition, author's personal experiences that were gained through taking part in such amateur sport events in Prague,were also constructive in development of this business plan. The outcome of this project is a financial analysis which confirms expected economic convenience of amateur football league taking place in the capital of Slovak Republic.

Title: Sport event management - Mystic skate cup Objectives: The main objective of this bachelor thesis is to analyze organization of Mystic skate cup. And alternatively suggest possible improvement for upcoming events. Methods: For analyzing whole event I firstly used the descriptive analysis and afterwards I apply the SWOT analysis, for which I gathered materials through personal interrogation and also interview with the director of the cup. Results: The work highlights the strong aspects of the event, which are good base and points out deficiencies, which could be improve for next seasons. Key words: SWOT analysis, management, marketing, organizing sport event, skateboarding

This thesis aims to describe the financial situation of the company Student Agency, s.r.o. in the period of 2006 -- 2010. It is written from the point of view of an external investor. This analyses deals with ratios, pyramidal decomposition of the rentability of equity, EVA index and analysis of bancrupt models.

Main goal of this bachelor thesis is to evaluate economic situation of AC Sparta Praha fotbal, a.s.. For the purpose of judging economic health of the club I have elaborated profile of the club, which is based on aplication of methods and instruments of financial analysis joined by revenues and costs analysis. Found data are based on account sheets. Results of this analysis are summarized in SWOT analysis, which is the base of proposed suggestions for this club in sports, economic a social field. Further in the bachelor thesis I examine demand for product of the club. Object of the examination is analysis of attendance of the last five years that are observed. Essence of the examination is dependence of spectator attendance on attractiveness of the competitor.

The aim of the thesis is to determine the market value of Hyundai Motor Manufacturing Czech s.r.o. on 12. 01. 2013. The company was valued using the yield method of discounted cash flow for creditors and owners. The actual valuation is based on an analysis of the macroeconomic environment and industry, which have determined corporate revenues in the future. The credibility of the valuation result is supported by financial analysis of the company's history. The results reflect financial performance of the company confirming the going concern principle. Next section is devoted to the forecast of generators of value forming the basis of the financial plan. The last chapter explores cost of capital and concludes by a statement about the value of the company.

The aim of my bachelor's thesis are analysing and comparing of two franchises in fitness for women in the Czech Republic. Common franchise terms, definitions of franchising and advantages, disadvantages for franchisee and usual methods - take place in business plans in the theoretical part. The application part contains the following analyses: analysis of competition, target market, marketing mix, SWOT analysis and a five year financial plan. In the application part, Net Present Value, Internal Rate of Return and The Payback Period are being used. After the analysis of both franchises, final comparison after evaluation of investments is committed.

The focal point of the thesis is the valuation of IKEA Česká republika, s.r.o. estimated as of December 31, 2012. Resulting value is set both on equity and enterpise levels. Financial analysis of the company, analyses of the macroeconomic and microeconomic environment and firm's position on a given market are included in the valuation process. To determine the value of company yield methods are applied: discounted free cash flow to firm (FCFF), discounted free cash flow to equity (FCFE) and discounted economic value added (DEVA). The resulting value represents a sum of present free cash flows intended for the owner of the company.

The Bachelor's Thesis objective is developing a business plan for the establishment of a squash center in Minsk (Belarus). Squash is not very popular in the state today. However, currently only one center works in Minsk, that provides squash courts. Surely, that rental demand is not satisfied. By developing a business plan for the establishment of squash center in Minsk, I want to find out whether the business in this sector in Belarus may be more effective than others businesses in the sector of services and whether this business can be profitable or not.

Goal of this paper is to make a business plan of a multifunctional sports center and then to rate the investment to this project. First to make is an organizational plan, which presents a company policy, form of business and organizational structure. Follow-up plan is a marketing plan, which says more about selled product, it's price and occupancy. The final plan is a financial plan, which brings a compilation of Balance Sheets, reports of Profit and Loss and reports of Cash-Flow. Also one can find static and dynamic methods of rating investment in this plan. At the end is SWOT analysis and Sensitivity Analysis of Net Present Value. Under certain cirumstances the project is cost-effective.

The aim of this thesis is to describe and evaluate the economic situation of the professional football club FC Viktoria Plzeň. This club got in the last few years on the top of czech football league and thanks to it's attendance in the Champions league came to the attention of other european clubs. This thesis contains four parts. Introduction, theory, methodological and practical section. In the first part I introduce aims of this paper and motivation that gave me the thought to write this thesis. Theoretical part describes functions of professional sport clubs. Methodological gives the base for the financial and economy analysis. The last practical part consists of analyzing the economical and financial situation. I also analyze if FC Viktoria Plzeň fulfills all conditions of UEFA Financial Fair Play. At the end i focus how this club benefits from using social networks.

The main objective of this bachelor's thesis is to analyze the current financing of Czech Powerlifting Association with state subsidies by comparison with the Czech Weightlifting Association and to find other financing options for the Czech Powerlifting Assotiation and options of promotion of the sport itself. Currently, the Czech Powerlifting Assotiation is financed by state subsidies and it appears to be insufficient. This bachelor's thesis describes some of the sports marketing tools that should be used to support the financing and to increase the number of competitors operating in powerlifting.

The aim of this bachelor thesis is to prepare a business plan for the cleaning company in Minsk and assess the feasibility of the project. Firstly, in the theoretical part of my thesis I will describe the structure of a business plan, give a definition of the most important concepts of creating a successful business plan. Then, in the practical part of my thesis I will apply the theoretical knowledge for a real business plan.

The main objective of this thesis is to analyze the marketing communication of two clubs, BK Iskra Svit in Slovakia and Czech BK Levharti Chomutov. Next, the instruments and means of communication used by them, are compared and discussed in the form of strengths and weaknesses in the SWOT analysis. There are the proposal and tips how to improve the communication used by the clubs in the conclusion of this thesis. The work is divided into two parts. In the first one, the theoretical part, there is a general marketing and marketing communication which are discussed and then connected with marketing communication in sports with help of the literature and articles. In the second one, the practical part, there is analyzed marketing communication of those two clubs. In conclusion, the findings and summarizes are followed with recommendations and proposals for the change of using of marketing communication.

The goal of this master thesis is to appraise Budweiser Budvar, national corporation to 1st August 2013 with the purpose of selling the company to an unknown potential buyer. The thesis is divided into theoretical and practical part. In the theoretical part, all the important theoretical aspects are defined and methods for business valuation used in this thesis are described. In the second -- practical -- part, theory is applied to the particular company. Firstly, the appraised company is introduced followed by its strategic and financial analysis, value generators, and financial plan. The core valuation methods used are the two phase discounted free cash flow method and method based on industry multiples.

Title: Comparison of selected minority sports in the Czech Republic from the player, spectator and management aspects Objective: The aim of this work is to analyze the current situation in American football, frisbee and lacrosse in Prague and make suggestions for future improvements. Methods: The applied methods included the study of literature, collection of information, questionnaire examining players motivation and SWOT analysis. The research was conducted through surveys among athletes doing this sports. Results: Research has shown that the best prospects are waiting for frisbee, which benefits from minimum requirements for equipment and space. American football and lacrosse will probably never become mass sports, but using the above suggestions can improve their current position. Key words: amateur sport, american football, frisbee, lacrosse, SWOT analysis, motivation

The objective of the thesis is to describe the financial aspects of a company, as well as areas, in which the company excels and then compare them to the overall indicators. The evaluated period is from 2006 to 2010. The structure of the bachelor thesis is divided into two sections. The first section is theoretical and explains the methods of a financial analysis and the procedure of data selection. The second section is practical -- the theory is being applied to a specific company. Methods being used are: horizontal and vertical analysis, ratio indicators, work productivity, working capital, the Economic Value Added indicator and the overall indicators. The conclusion then contains a summary and a verdict about the financial health of the company.