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We have performed intensive follow-up observations of a Type IIn/Ia-CSM SN (SN IIn/Ia-CSM), 2020uem, with photometry, spectroscopy, and polarimetry. In this paper, we report on the results of our observations focusing on optical/near-infrared (NIR) photometry and spectroscopy. The maximum V-band magnitude of SN 2020uem is over $-19.5$ mag. The light curves decline slowly with a rate of $\sim 0.75 {\rm ~mag}/100 {\rm ~days}$. In the late phase ($\gtrsim 300$ days), the light curves show accelerated decay ($\sim 1.2 {\rm ~mag}/100 {\rm ~days}$). The optical spectra show prominent hydrogen emission lines and broad features possibly associated with Fe-peak elements. In addition, the $\rm H\alpha$ profile exhibits a narrow P-Cygni profile with the absorption minimum of $\sim 100 {\rm ~km~s^{-1}}$. SN 2020uem shows a higher $\rm H\alpha/H\beta$ ratio ($\sim 7$) than those of SNe IIn, which suggests a denser CSM. The NIR spectrum shows the Paschen and Brackett series with continuum excess in the H and Ks bands. We conclude that the NIR excess emission originates from newly-formed carbon dust. The dust mass ($M_{\rm d}$) and temperature ($T_{\rm d}$) are derived to be $(M_{\rm d}, T_{\rm d}) \sim (4-7 \times 10^{-5} {\rm ~M_{\odot}}, 1500-1600 {\rm ~K})$. We discuss the differences and similarities between the observational properties of SNe IIn/Ia-CSM and those of other SNe Ia and interacting SNe. In particular, spectral features around $\sim 4650$ {\text \AA} and $\sim 5900$ {\text \AA} of SNe IIn/Ia-CSM are more suppressed than those of SNe Ia; these lines are possibly contributed, at least partly, by \ion{Mg}{1}] and \ion{Na}{1}, and may be suppressed by high ionization behind the reverse shock caused by the massive CSM., Comment: 22 pages, 15 figures, 3 tables. Accepted for publication in ApJ